Jennifer Gorham Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

Orlando, Florida, United States

Orlando, Florida, United States

Orlando, Florida

• Dictate and execute strategic planning for the Marketing department.• Participate in corporate strategic planning to grow companies based on market research and competitor analysis.• Coordinate and communicate with departments throughout organization on products and strategic initiatives.• Develop annual marketing plans and budgets in support of organizational strategy and objectives.• Evolve marketing strategy from old-fashioned printed brochures to include digital and interactive initiatives.• Oversee social strategy, posting and analyzing metrics across various platforms.• Implement online project management system to manage timelines and project task assignments.• Manage administrative functions to ensure smooth and efficient operations of the organization.• Manage and oversee day-to-day activities of marketing department, including graphic designers, digital specialists, videographers and project managers.

Orlando, Florida Area

• Develop and oversee the marketing strategy to drive awareness and sales for core product offerings.• Plan, create and implement multi-tiered, cross-channel marketing campaigns, designed to convert non-producers to producers and increase engagement with existing producers.• Collaborate across groups and functions to manage the development, approval, production and distribution of effective and concise materials, including brochures, flyers, websites, presentations, emails and talking points.• Utilize technology and digital means to advance marketing effort.

Orlando, Florida Area

• Conducted interviews of clients to ghost-write articles for placement in trade and industry publications• Edited and placed client articles in trade and industry publications• Formulated and pitched original story ideas and press releases to reporters and editors resulting in client interviews for major newsstand publications such as USA Today, Parade Magazine, Investor’s Business Daily, Entrepreneur and the Associated Press• Developed and maintained relationships with media contacts

Longwood, Florida

• Created and nurtured relationships between six independent locations• Created and maintained databases of media outlets, donation resources, community leaders and competitors• Organized a golf tournament resulting in a 31% increase in total annual fundraising revenue• Managed incoming client inquiries resulting in an 83% increase in client fees

Irving, Texas

• Developed, distributed and followed up on pitch letters for print, broadcast, and online media outlets• Created weekly media coverage reports • Coordinated media materials for a variety of news conferences • Secured placements for clients in outlets including Associated Press, Education Week, the Fort Worth Star-Telegram, KXAS (NBC), KTVT (CBS), and TXCN