Jennifer Green Email & Phone Number

Perth, WA, AU

Perth, Western Australia, Australia

I am undertaking a fixed term contract, assisting with communications, records, meetings and general administration for the department.

Perth, Western Australia, Australia

• Oversee the centralised marketing team and staff, and provide marketing expertise, research and strategic marketing direction for partnerships and marketing activities for InterContinental Perth City Centre, Holiday.
• Developing radio and television campaigns for Holiday Inn Perth City Centre
• Managing the Centralised Marketing Team which attend to all marketing for InterContinental Perth City Centre, Holiday Inn Perth City Centre and Crowne Plaza Perth
• Developed the submission under the WA Tourism Awards Business Event Venue category for InterContinental Perth City Centre, which achieved finalist status.
• Developed and implemented various successful social media campaigns for the three hotels
• Secured strategic partnerships for InterContinental Perth City Centre and Holiday Inn Perth City Centre.

Perth, Australia

• My strong relationship building, communication and planning skills are used to establish and grow relationships with the travel and tourism industry within Australia and internationally, to develop media strategies.
• Consistently achieve sales performance targets;
• Develop advertising strategies that have exceeded client's expectations;.Work with the editor and industry to drive and strengthen tourism;
• Work with the industry to develop cutting edge travel and tourism features in print, video and digital;Coordinate and develop layout for the successful Travel magazine each week;
• Consistently develop and maintain strong relationships with clients;

Perth, Australia

• Promote Yanchep National Park as a major tourism attraction by developing media campaigns, advertising, print and online collateral and events. Also manage the retail outlet and its staff.Main Achievements
• Managed four retail/visitor servicing staff resulting in a cohesive and highly motivated team;
• Developed successful media strategy for the park which included outcomes in partnerships, community engagement and advocacy;
• Coordinated and developed several sales campaigns, brochures, flyers and advertisements;
• Coordinated a professional photo shoot which included the contracting of modeling talent;
• Delivered several presentations to on the park, tourism and marketing;

• Develop and deliver community programs, events and marketing strategies aimed at engaging Perth businesses and residents to take ownership of the Swan Canning Riverpark, and commit to monitoring and improving its.
• Developed the River Guardians photography competition, which received the most number of entries and highest visitation at its award ceremony;
• Organised the development of an online portal for the Swan River Trust to promote its River Guardians Photography competition to the public and also via links to strategic partner sites;
• Developed Dolphin Watch Day – the largest and most successful event for the Trust;
• Wrote articles for industry publications;
• Developed static promotional displays for Scitech Discovery Centre;

• Provide training and education to tertiary studentsMain Achievements
• Delivered regular marketing and tourism classes at Certificate III and diploma level.

• Managed Tourism WA’s membership base and provided marketing assistance to its 1200 industry members by regularly communicating with members about marketing activities, emarketing tips, industry information, and present.
• Develop and manage the Western Australian Holiday Specialist program
• Project manage the membership campaign which includes direct mail, brochures, certificates, articles in eNewsletters and marketing collateral;
• Develop successful sales strategies which resulted in an increase in WATN memberships;
• Provide marketing advice to tourism operators to assist in the growth of their business;
• Develop and deliver presentations to the tourism industry at workshops;

• I facilitated the development of arts and culture tourism by coordinating industry tourism familiarisations, implementing the arts and culture strategy and providing exposure for arts and culture in tourism media.
• Set the arts and culture tourism strategy for Western Australia;
• Designed a successful arts and culture display for the WA Tourism Exchange;
• Project managed a successful Artist in Residence program for Artopia;
• Project managed a 3 page lift out in The West Australian newspaper on arts and culture in Perth by writing copy, sourcing contacts, images and journalist support;
• Coordinated the development of the Perth Arts & Culture Map;

• Develop policy on strategic tourism matters on behalf of the Agency and industry. Main Achievements:
• Prepared a climate change communications strategy aimed at increasing awareness of the issues;
• Developed a successful bed bugs policy and fact sheet.
• Negotiated an acceptable outcome for bars and clubs regarding appropriate identification for international visitors;
• Investigated carbon emissions management tools and calculators for the tourism industry;

• To provide marketing and development assistance for tourism projects and assist in developing tourism businesses in the Perth region. Main Achievements
• Participated in the Midland Railway Workshops, Fremantle trails and Yanchep/Capricorn development committees and provided insightful tourism assistance;
• Provided advice to the proponents of new tourism businesses.

• Sell tourism product and provide assistance and advice to domestic and international visitors about travelling in Western Australia.Main Achievements
• Consistently exceeding daily and monthly sales goals;
• Regularly made the highest daily/weekly sales out of all sales staff;
• Noted for my excellent customer service and the ability to maintain good relationships with customers.

• Coordinated all advertising for Ansett Airlines Western Australian and Northern Territory ports.Main Achievements
• Managed an Ansett WA television advertising campaign and developed advertising brief, set the advertising budget and liaised with advertising agency on the development of the commercial;
• Managed all Western Australian and Northern Territory advertising budgets;
• Instigated and developed staff training packages;
• Liaised with advertising agents regarding media advertisements and promotional activities;
• Assisted with the launch of Ansett’s executive class by buying advertising space in publications, organizing the development of collateral and attending trade events.

Bachelor Of Business, Tourism Management, Distinction - Accepted Into Golden Key Society For High Achievers

Activities and Societies: Golden Key Society

Cert Iv Training And Assessment

Bachelor’S Degree, Mass Communication/Media Studies - Public Relations, Distinction

Activities and Societies: Golden Key Society