As the Head of Communications, PR, Event/Trade Show Production, Advertising, Paid Media, Marketing, & Social Media, I oversee all aspects of brand communication within the Trucking and Automotive industry. This includes maintaining brand consistency across printed and digital materials, managing media strategy and social media presence, fostering media relations, and serving as the organization's primary spokesperson. I lead the development of internal and external communication strategies, manage the communication budget, and ensure effective content development and SEO optimization. Additionally, I provide executive support, strategic oversight, and project management to ensure consistent and impactful messaging across all channels.

As the leader of a strategic branding consultancy, I oversee day-to-day operations, offering tailored consulting services to diverse clients, from startups to multinational corporations. I develop customized strategies, manage client relationships, and monitor program effectiveness. By blending brand marketing expertise with traditional PR tactics, I drive brand visibility and substantial growth for our clients.Key Achievements:Strategic Partnerships: Established global alliances with PR, marketing, and advertising agencies, expanding business opportunities and client reach.Content Production: Produced diverse marketing materials, from digital content to press kits, catering to a wide client base.Event Production: Orchestrated high-profile events across sectors like corporate, automotive, and entertainment, boosting client visibility.Notable Collaboration: Partnered with artist Shepard Fairey on the iconic HOPE poster for Barack Obama's 2008 campaign and contributed to the book, Art Of Obama: Designing The Campaign For Change.

As the Global Head of Culture and Programming, I led the strategic development and execution of public-facing marketing programs and global partnerships across Ace Hotel’s international portfolio. My role was pivotal in managing brand partnerships, orchestrating brand activations, and overseeing the planning and coordination of branded events. Additionally, I spearheaded the development and implementation of new programs and processes, playing a crucial role in both cultural and business aspects of the organization.Selected Accomplishments and Initiatives:Leadership in Culture and Programming: Successfully managed a dynamic team that consistently met and surpassed the highest company standards, ensuring all cultural and programming efforts aligned with Ace Hotel’s ethos and business objectives.Innovative Marketing Campaigns: Pioneered creative and impactful marketing initiatives that significantly contributed to the firm’s profitability and market presence. These campaigns not only enhanced brand visibility but also deeply resonated with our diverse audience, fostering a strong community around the brand.Strategic Brand Collaborations: Cultivated and enhanced partnerships with key industry players, leading to highly successful brand activations and events that positioned Ace Hotel as a leader in cultural innovation within the hospitality industry.

As Co-Founder and President of People’s Revolution, I spearheaded our emergence as a top-tier fashion and lifestyle PR agency. My role involved managing operations, devising marketing strategies, and overseeing staff recruitment and training. We transformed Los Angeles into a fashion epicenter, raising its profile in the industry.Key Achievements:Successful Launch: Established the firm with immediate market success and financial stability.Business Growth: Diversified our client base and services through strategic acquisitions.Strategic Partnerships: Formed alliances with global PR, marketing, and advertising agencies, expanding client reach.Event Excellence: Directed high-profile showcases, boosting client visibility with fashion shows and launches.Notable Campaigns: Led campaigns like Absolut Vodka and Stella McCartney launches, and founded Los Angeles Fashion Week, impacting global fashion trends.

In a pivotal role at MCA Records, I led alternative marketing efforts, pioneering early online marketing techniques and cross-promotional strategies that were ahead of their time. My comprehensive approach included budget planning, video production, tour support, and licensing, which collectively enhanced artist visibility and brand partnerships.Selected Accomplishments and Initiatives:Department Leadership: Supervised the marketing department and a national network of local representatives, ensuring cohesive brand messaging and strategy implementation across multiple platforms.Innovative Campaigns: Developed and implemented groundbreaking street team and viral marketing campaigns that were instrumental in launching the band Semisonic into the mainstream• Supervised Marketing department and national network of local representatives.• Developed and implemented innovative street team and viral campaigns that helped break Semisonic

As Director of Publicity, I managed Mute Records' publicity operations, driving PR and marketing campaigns that boosted the profiles of iconic acts such as Nick Cave and the Bad Seeds, Erasure, and Depeche Mode. My role involved strategic promotional planning, overseeing junior staff, and ensuring effective campaign execution.• Created and implemented marketing campaign that broke The Prodigy. • Worked with Nick Cave and the Bad Seeds, Erasure and Depeche Mode.

• Coordinated PR and Marketing campaigns for all TVT acts including PR and advertising, tour support, video production and merchandising. • Created new strategies to promote bands through alternative media including early engagement in online marketing.• Supervised junior staff and coordinated with international licensees.• Broke newcomers Rise Robots Rise with videos by Sam Bayer and HGun and coordinated the license of their song “If I Only Knew” to rock god Tom Jones.

• Oversaw all aspects of multi-tiered launch and marketing campaigns for all EMI acts, including PR and advertising, tour support and merchandising. • Supervised junior staff and coordinated with international licensees.• Shepherded launch and rise of Red Hot Chili Peppers and Roxette.

• Produced 20 one-minute segments celebrating the 20th Anniversary of the groundbreaking festival. The series was one of the keystone outreach pieces that reconnected the network with its Boomer audience. Segments used never-before-seen archival and documentary footage edited together with user-generated footage. Aired as interstitials between music videos, strategically programmed – along with MTV News clips about Woodstock – they offered viewers context to the development of rock music over the two preceding decades and developed younger viewers’ appreciation for a whole other repertoire of ‘classic rock’.

• Provided support in all aspects of daily business for Sire’s legendary President and Founder, Seymour Stein, including maintaining schedule, correspondence, project management, artist relations, event production, tour support, promotion and PR.• Worked on development, repertoire and public relations directly with artists, including Madonna, Talking Heads, The Smiths, Depeche Mode, Erasure, k.d. Lang, and Ice-T.• Oversaw successful campaigns launching Madonna’s “True Blue”, Depeche Mode’s “Music for the Masses” which spawned their hugely successful US Tour, The Cure’s “Kiss Me, Kiss Me, Kiss Me” and “Disintegration”, Ice T’s “Power”, and k.d. Lang’s career-making “Shadowland”