Jennifer Hackley Email & Phone Number

Detroit, Michigan, United States

Detroit, Michigan, United States

Focusing on lead generation for Rocket Mortgage and Rocket Homes, specifically for clients looking to consolidate debt, cash into current home equity or reduce monthly expenses.

Marketing Campaign Manager focused on the lead generations efforts for Rocket Homes

Rochester, Michigan

Account Director on the Consumers Energy business. Actively involved in the fall 2018 re-branding of Consumers Energy to move from a function based utility towards a cause based marketing platform based on the triple bottom line of people, planet and prosperity. Rebranding included strategic planning, research, video production, style guide, media and multi-channel creative asset development. Highly organized managing up to 35 projects at a time, meeting deadlines and vendor delivery dates. Strong leadership role within the agency and account team, mentoring and training junior staff, and defining and refining many agency process. • Established creative/account review sessions to keep 35+ active projects on deadline and meeting client and vendor due dates • A member of the pitch team that won Papa John’s New York Co-op business and National Coney Island, on-boarding both clients into the agency • Developed and implemented Account team process and training • Part of Agency think tank to improve client on-boarding process, implemented the process with new client

Rochester, Michigan

Camp Casey is a 501c3 nonprofit horseback riding program for children with cancer and their families located in Michigan.

Southfield, Mi

After MPG group purchased ownership in Doner, they merged several companies to form Assembly media. Arby's was primarily a media account, and therefore was part of the merger/transition to Media/Assembly. Account team lead on Arby’s co-op business, with agency representing 80% of all Arby’s locations both franchisee and corporate clients supporting local and regional advertising and promotions. Responsible for 40% of the account revenue and markets with over $32M in annual billings over 35 DMA’s. Actively involved in new business pitches that brought in 9 of those 35 markets. • Analyzed sales and promotional data to gain insights to drive the development of integrated media plans • Coordinated 13 different owner/operators and markets to implement and approve multi-state sports marketing promotion and contest • Managed agency process when company became publicly training to meet SOX compliance • Maintained agency budget and forecasting document for tracking revenue and team profitability

After MPG group purchased ownership in Doner, they merged several companies to form Assembly media. Arby's was primarily a media account, and therefore was part of the merger/transition to Media/Assembly. Account team lead on Arby’s co-op business, with agency representing 80% of all Arby’s locations both franchisee and corporate clients supporting local and regional advertising and promotions. Responsible for 40% of the account revenue and markets with over $32M in annual billings over 35 DMA’s. Actively involved in new business pitches that brought in 9 of those 35 markets.• Analyzed sales and promotional data to gain insights to drive the development of integrated mediaplans• Coordinated 13 different owner/operators and markets to implement and approve multi-state sportsmarketing promotion and contest• Managed agency process when company became publicly training to meet SOX compliance• Maintained agency budget and forecasting document for tracking revenue and team profitability

Key point of contact with clients during the mortgage process.• Managed a client pipeline of 400+ clients• Navigated complex client interactions dealing with many different communication styles and personalities• Worked efficiently and used time management skills to hit daily, weekly and monthly goals

Managed the business-to-business relationship of Mortgage Insiders Home Loan Benefit program for 60 partner companies. • Directed development, implementation and marking of new benefit offerings and communications • Traveled extensively, conducting seminars and promoting the benefit program to potential clients • Helped launch new website and tool that aided in creating partnership with companies, generating excitement, increasing awareness and encouraging usage • Analyzed market and identified opportunities to create more efficient marketing campaigns • Managed team goals and timelines

Bloomfield Hills, Mi

Client base included KFC, First Place Bank, Franklin Bank, Andiamo Restaurant Group, ABC Warehouse and Great Lakes Chamber Music Festival. Managing Annual billings of $2M-$3M. • Developed, presented and implemented a rebranding campaign for First Place and Franklin Banks over a tri-state area • Planned and purchased print media with 15 newspaper and direct mail vendors billing $100K annually • Implemented and supervised internship program and assistant account executive. • Sales and promotional analysis of local promotions and print results. • Maintained and managed client budgets and cashflows • Planned annual broadcast media for 6 DMA's with billings over $2 million

Bachelor'S Degree, Interpersonal And Public Communication/Marketing

Interpersonal And Public Communications, Marketing