Create strong working relationships between product and marketing teams. Oversee all facets of strategic communication and touchpoints of product categories to sales team and consumers across integrated marketing ecosystem. Maintain relevancy by keeping abreast of key business issues and industry trends while monitoring competitor offerings.

Facilitate the implementation of integrated corporate marketing initiatives especially as it relates to product launches and marketing activities, large corporate events, and multicultural programs.

Represent the SDMyers brand within the Good Place Holdings marketing department. Includes facilitating all brand strategy and product marketing initiatives, building marketing automation processes and workflows to drive MQLs through the sales funnel, and managing all digital properties and print collateral.

Facilitate the strategy and implementation of all marketing initiatives in order to maximize brand exposure and drive sales.Includes: Managing the various cross-functional internal teams and external agencies the development of all items needed to support the go-to-market process; Designing, implementing, and analyzing all communication touch points, including email, website and social content, PPC, display, retail collateral, and direct mail; Governing brand guidelines across all marketing and PR elements; Facilitating the various retailer requests through the marketing department

Expedited the day-to-day process of multiple interactive projects for a variety of clients from strategy and design through technical development, implementation, and launch.Included: Facilitating communication between client and internal teams; Scoping budgets and project timelines; Writing and reviewing documentation and process; Scheduling internal and external meetings; Working with vendors to fulfill project requirements; Managing expectations and ensuring projects are successfully completed on time and within budget.

Supervised employees and workflow in the daily production of the business while advising on digital marketing. Included: Working closely with owners to facilitate the direction of the business; Managing and evaluating ten employees in their individual job responsibilities; Facilitating the hiring of new employees; Tracking, recording, and filing receipts for accounting; Digitizing film and various tape-based formats; Consulting on and managing the implementation of digital marketing efforts; Managing the maintenance of the facilities

Managed and facilitated all video and digital media projects according to client needs and branding. Included: Producing and editing videos for online marketing campaigns; Using knowledge of digital media, graphic design, and adobe creative suite to create online content; Designing websites in accordance to client branding and SEO best practices; Overseeing development during website builds; Working with clients to write, edit, and upload online content; Leveraging social media campaigns; Monitoring online analytics to plan SEO strategies and enhance a brand’s online presence

Used knowledge of digital media and photography to assist customers with the photo printing process.Included: Digitizing prints, negatives, and slides; Film to video transfers; Color correct, crop, retouch, and print photos

Center Director (May 2010 - August 2010):Successfully setup and run a summer center for a non-profit, home repair ministry in the central Applachian region. Included: Meeting with Community Representatives to Maintain an Excellent Presence in the County; Supervising the Housing and Feeding of 500 Volunteers throughout the Course of 8 Weeks; Managing the Review and Selection of Homes; Planning, Budgeting, and Supervising the Repair of Homes; Supervising and Evaluating Staff Team in Their IndividualPerformance and Job ResponsibilitiesVideographer/ Staff Liaison (May 2009 - August 2009):Traveled throughout region shooting footage to edit into training videos while also assisting summer staffs with daily running of summer centers. Included: Conducting on-camera interviews and Collecting B-roll for Videos; Importing and Organizing Footage in Edit System; Editing footage into 6 training videos; Assisting Staffs in the Day-to-Day Running of Summer CentersFinance Coordinator (May 2008 - August 2008)Worked on 5 person staff in Summers County, WV to set up and run a summer center. Included: Setting Up and Managing Accounts with Various Vendors in the Area; Maintaining an Accurate Account of All Finances in Accordance with Various Budgets; Supervise Quality Home Repair Projects for Various Appalachian Families; Providing a Meaningful Experience for All Summer Volunteers;

Supervised the distribution of Film and Sound Equipment to studentsIncluded: Creating Equipment Reservations in SCAD’s Online System; Providing Problem-solving and Trouble- shooting Assistance to Students; Managing the Packaing and Returning of Equipment; Supervising Work-Study Employees