Jennifer Harmell Email & Phone Number

Mission Viejo, Ca, Us

Irvine, Ca

Champion CUI brand across social media from developing strategy and content creation to listening, monitoring, engaging, and reporting.Create and implement university's social media policy, best practices and risk management procedures across departments, clubs, and organizations.Support marketing and communication needs for university programs with social media campaigns to increase awareness.Strategize and execute paid social advertising to drive web traffic and leads aiding enrollment goals.

Anaheim, Ca

Led social strategy and social account management for the US market.Managed email programs including strategic planning, database segmentation, email development, and reporting.Compiled and analyzed campaign results and business trends to share learnings with team and key stakeholders.Supported website development from creating new landing pages to updating content, testing, and publishing.Liaised with in-house digital acquisition team on all paid media efforts.

Anaheim, Ca

Managed annual marketing programs and activities for National Accounts using traditional and non-traditional mediums in B2B and/or B2C outlets.Responsible for fulfilling marketing needs as requested by sales managers, executive team, sister brands and internal departments by directing design team and coordinating approvals.Compiled reporting and analysis of business trends and marketing performance.Developed and published content for various microsites, online applications, and social media channels.Facilitated website updates with global departments.Fulfilled marketing requests from large team of sales managers, executive management, sister brands, global counterparts and internal departments.

Ladera Ranch, Ca

Coordinated vendors, sponsors, talent, press, and staff/volunteers for various events from large-scale festivals to workshops.Produced proposals, press materials, and marketing collateral.Managed content and schedule for social media interactions and email campaigns.Utilized project management and customer relationship management tools at standard user and administrator levels.Leveraged relationship with Groupon to assist local businesses and partners in securing promotional placements.Completed projects within short deadlines.

Master Of Communication Management

B.A., Communication, 3.86

Activities and Societies: Concordia String Ensemble

Certificate Of Achievement, General Education

Activities and Societies: Orchestra