Jennifer Haslam Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

2180 Yonge Street

• Responsible for building brand management processes and capabilities designed to protect and strengthen the equity of the Canadian Tire brand mark. • Development, implementation and management of Canadian Tire, non-divisional programs that build the brand including the “We All Play for Canada” sport partnership platform, and any future non-division specific programs • Steward the establishment of the strategic foundational elements of the corporations brand (mission, values… Show more • Responsible for building brand management processes and capabilities designed to protect and strengthen the equity of the Canadian Tire brand mark. • Development, implementation and management of Canadian Tire, non-divisional programs that build the brand including the “We All Play for Canada” sport partnership platform, and any future non-division specific programs • Steward the establishment of the strategic foundational elements of the corporations brand (mission, values, personality, character, essence) through the roll-outof the Brand Strategy work to all key cross-functional teams.• Brand governance to ensure branded activities are on brand and optimized through development of trademark guides, style guides, program guides, seasonal creative direction for in-store, on-line, and printed guides and material. Show less

Indigo Is More Than A Traditional Bookstore.

- Developed marketing strategy and programs (offline and online) to engage customers on Indigo's transformational journey, from a bookstore to a place that will enrich your life, to deliver greater traffic, sales and loyalty to the brand. - Developed innovative marketing campaigns from strategy through to execution to drive traffic, sales and loyalty to become the #1 and #2 retail brands in Canada- Delivered break through creative based on… Show more - Developed marketing strategy and programs (offline and online) to engage customers on Indigo's transformational journey, from a bookstore to a place that will enrich your life, to deliver greater traffic, sales and loyalty to the brand. - Developed innovative marketing campaigns from strategy through to execution to drive traffic, sales and loyalty to become the #1 and #2 retail brands in Canada- Delivered break through creative based on powerful consumer and business insights- Responsible for multi-million dollar retail marketing budget- Managed the marketing process to execute hundreds of promotions, turning on national and regional promotions; providing pre- and post-promotional analysis and recommendations- Led a high-performance team Show less

- Translated business needs into integrated marketing programs from strategy to execution - Led the planning and execution of retail promotions working in collaboration with key business units- Developed the media agency relationship and media plans according to business requirements- Managed and trained full-time co-ordinator and part-time staff during key times of the year

- Planned and managed the advertising strategy and campaign executions- Developed media plans - Conducted pre- and post-campaign and promotional analysis

- Planned and managed email marketing strategy and related campaign executions- Developed offline advertising strategy and execute effectively against- Conducted pre- and post analysis on promotions and monitor daily performance for email, search and affiliate- Managed online customer segmentation analysis

Bachelor Of Arts (Ba), Political Science

One Day Intensive Course Interactive Marketing & Online Advertising (2010)

Foundations Of Leadership (2007)

Education record