Hire Profile is a recruitment firm that specializes in advertising and marketing career placement. We place creative professionals such as; graphic designers, web designers, art directors, production managers, copywriters, creative directors and marketing and public relations managers. For more information on Hire Profile, Inc. go to www.hire-profile.com.

Led digital and offline marketing strategic planning for pharmaceutical clientsGenerated demand creation through awareness strategy, budgets and campaign optimization for effective, integrated online media campaigns (including search engine optimization, pay-per-click campaigns, display and social media programs)Fostered brand loyalty and retention via award-winning eCRM platforms such as new customer development programs and cadenced e-communicationsDeveloped branded and unbranded website strategies including survey, registration and rebate/coupon integration platformsDrove lead generation via online and social media, text/mobile campaigns, site mobile optimization and coupon/rebate initiativesPrepared and presented strategic planning, reporting and analysis presentations to clients and executive management teamForecasted and managed multi-million dollar strategic and tactical budgetsMapped project vision to the client’s strategic business goalsSupervised tactical execution of projects and associates to ensure flawless delivery of client programsPartnered with outside vendors and agencies to ensure cohesion of marketing strategies

Managed television spot production for major QSR client (Live Action & Food Shoot) to promote new menu items Managed the post production process to spot completion and traffickingManaged focus groups and other research programsDeveloped annual plans for QSR client Maintained direct, day-to-day, senior level client contactBriefed creative and media staff for plan implementation and reviewed all plans and projects for client presentationManaged and negotiated Added Value promotions for up to 350 radio stations per clientPlanned and hosted Endorsement Radio Program Orientation meetings for up to 350 DJs and station AEs per clientPrepared client recaps detailing Added Value delivery, GRP delivery, and sales resultsSecured talent for TV spots based on client targeted demographic

Led integrated marketing and advertising campaigns for telecommunications and real estate accounts ensuring consistent messaging (Website, landing pages, print advertising, direct mail, and broadcast media)Worked with clients to manage status reports and project timelinesProvided all month end sales reporting to clients Managed multiple simultaneous projects from concept to invoicing including website development, print and outdoor ad campaign development, direct mail programs, and sales collateralManaged internal agency team to ensure projects were completed on time and on budget