• Foster creative storytelling strategies and audience development for digital media platforms and Teens to Trails blog. • Collaborate with development, outreach and committee members with goal of getting high school students outdoors and supporting outing clubs throughout Maine.• Create newsletter and web site content that effectively reaches students, potential donors and outing club leaders.• Connect with print, radio and television media to share organizational stories and achievements.• Provide reporting on digital analytics to monitor growth.

• Created the popular Maine lifestyle blog, cutepotato.com, which details adventures designed for both local and visiting families. Awarded Reader’s Choice Award Best Blog by DownEast magazine. Led to a national advertising campaign and content development for the Maine Office of Tourism. • Leveraged the content from cutepotato.com to become a published guidebook, titled “The Maine Play Book: A Four-Season Guide to Family Fun and Adventure.” Successfully connected with media outlets to publicize the book. Efforts resulted in a full-page story in The Boston Globe and mentions in DownEast, Maine Magazine, Bangor Daily News and The Portland Press Herald. • Developed extensive knowledge and expertise on New England travel for families. • Appeared on 207 and Maine Calling (MPBN) to discuss seasonal adventures in Maine. Interviewed with radio hosts and podcasters. Developed and participated in an L.L.Bean panel discussion. Contributed features to Food Network, The Portland Press Herald, Bangor Daily News, Hannaford Fresh, Vermont Life, Maine Magazine and DownEast.• Developed a robust social media plan for Flavor & the Menu, a magazine that focuses on flavor trends for chefs and restaurants. Regular contributor/content developer for sunbasket.com

• Broadened publisher’s social media audiences from a few hundred followers to thousands.• Created giveaways on Facebook and Instagram with local artisans. Developed engaging blog posts to encourage followers to learn more about catalog of books. Managed marketing assistant and interns to develop new Instagram feed. • Promoted authors’ and illustrators’ works to expand reading audiences. Developed pop-up events at local shops to showcase books. Organized and planned creative launch events and speaking engagements. Worked with local and national media outlets on feature stories. • Developed compelling collateral materials to grow readership and book sales.Collaborated with design, marketing and editorial to create new ways to reach consumers. Created and edited e-newsletters. Helped launch inaugural issue of magazine.

• Created online shopping guides for clothing and sporting goods lines. Worked alongside design and development teams to create intuitive shopping guides. Researched competitor catalogs and sites as a springboard for creating a unique shopping experience. Developed e-marketing campaigns to promote online guides.• Collaborated with Outdoor Discovery School and events teams to create online event guides. Created increased interest in Outdoor Discovery School programs by featuring inspirational outdoorsmen and women.

Created content related to kids and cooking.

Developed catalog, web site, signage, and packaging copy for baby gear, kids' clothing, and toys.