Jennifer Herbert Email & Phone Number

Greater Boston Area

~ Develop brand, creative, digital, content, social, GTM, and comms strategies & positionings~ Strategy lead on two of the agency's largest integrated accounts, as well as 2-5 other accounts or projects at any given time~ Write briefs that inspire the agency to create big ideas and smart campaigns rooted in strategy and insights; partner with Media, Creative, and Web colleagues to develop breakthrough ideas that execute on the strategy & goals~ Lead agency's Research practice area, including primary qualitative and quantitative research (brand health studies, creative testing, audience interviews, etc.) as well as manage consumer insights vendors~ Assist AMP with agency's business strategy initiatives, such as conducting and analyzing annual Client and Employee Satisfaction surveys~ Manage full-time strategists and many day-to-day operations of Strategy team~ Formalize Strategy internship program and act as a guide for interns' managers~ Author industry thought leadership for publication~ Participate in strategic efforts of RFPs, including category and consumer research, briefing Creative for concept development, and presenting in pitches

Greater Boston

Greater Boston Area

Greater Boston Area

~ Conduct in-depth analyses of research results to uncover actionable insights relevant to client business and research objectives~ Elevate the findings into clear, creative, and concise stories that bring the voice of the consumer to life. This may be through PowerPoint, a video, a newsletter, or even an in-person event. ~ Present findings to clients and lead discussions regarding insights and their impact on the business to ultimately inspire clients to incorporate into brand strategy and planning~ Project manage account teams and act as a day-to-day point of contact for clients~ Also involved in mentoring new employees and teaching Learning and Development

Boston, Ma

Boston, Ma

Boston, Ma

~ Cultivate and grow relationships with our clients’ most important consumers by earning their trust, advocating for their needs, developing audience expertise, and creating engaging environments in which to deepen the conversation, draw people out, and make connections.

Chestnut Hill, Ma

Instruct private and semi-private lessons to juniors using the USTA-certified red, orange, green, and yellow ball system.

Provided instruction in a clear and personable manner, after assessing players’ skill level and desires (have taught students ages 4-75). Managed clubhouse, ensuring operations run smoothly and the shop is clean and eye-catching. Coordinated all events and tournaments, including advertising, catering, decorating, and directing.

Gained insight into the art of customer interaction through analysis of individual needs and personality, and then provided an enjoyable experience accordingly. Worked closely with the owner to discuss topics ranging from entrepreneurship to constructing an artful business model to finance management to how coffee shops foster a sense of community. Learned in-depth about all realms of the coffee industry: farms, varieties, roasting, brewing, tasting

Bachelor’S Degree, English Language And Literature/Letters

Activities and Societies: Phi Beta Kappa, Tennis Team, WCNI DJ, Music Department piano student

Education record