Jennifer Hirschfeld Email and Phone Number
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Collaborative and resourceful CPG marketing leader with proven success unlocking revenue growth for leading national brands and new ventures through consumer centric, data-driven strategies. Extensive experience in brand building and business transformation with Fortune 1000 companies, mid-sized businesses, and start-ups. Skilled at commercializing new products, increasing market share and driving profitable sales growth across multiple retail channels and diverse categories, including Health & Beauty, Alcohol Beverage and Fashion Retail. Problem solver with an entrepreneurial mindset, skilled at developing relationships with internal and external partners as well as building high-performing teams.CATEGORIES: Alcohol Beverage (Craft Beer, RTD Cocktails, Progressive Adult Beverages/FMB), Health & Beauty. CHANNELS: Grocery, Mass, Drug, Convenience, Liquor, Club, SpecialtyCORE COMPETENCIES: Marketing Strategy │ Brand Planning │ Positioning │ Consumer Insights │ Business Insights │ Syndicated Data │ Advertising, Media & PR │ Digital & Social Media Strategy│ Packaging │ Agency Management │ P&L Management & Budgets │ Portfolio Management │ Brand Hierarchy & Architecture │ Channel Strategies │ Trade Marketing │ Retail Programs │ Sponsorships │ Talent Development │ Supply Chain Management │ New Products & Innovation │ New Product Commercialization │ Innovation Stage-Gate Process │ Business & Consumer Insights.
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Director Of MarketingBevsource 2022 - PresentSt. Paul, Mn, Us
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Marketing Consultant / Marketing & Branding StrategyKolibri Marketing 2016 - PresentPast & Current Projects include:* Alcohol Beverage: Fractional CMO a start up in the FMB/Adult Beverage/RTD category. Consulted on US market strategy and repositioning for leading Canadian RTD / seltzer brand.* Natural & Organic: Authored business plan for start-up in Natural & Organic that successfully delivered $4MM in SBA funding.*Health and Beauty: New product development, market analysis, brand strategy / positioning, GTM strategy and sell in decks for basic bath, specialty bath, multicultural hair care, OTC and ingestible beauty brands.* CBD / Cannabis: Strategies, branding, product development within wellness and beauty space as well as wholesale/supplyside business.* eRetail: Marketing and branding strategy, management consulting, project management.
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Chief Marketing OfficerCanterbury Group Ltd. 2019 - 2021Key member of executive team for boutique investment management firm. Led corporate communications, marketing and product development for consumer products investment portfolio including: - Ennoble Beverages: Specializing in ready to drink (RTD) cocktails, including licensed brands Frank's RedHot and TGI Friday's; Tipsy Tomato Bloody Mary; and, Tipsy Tails, a line of cocktail inspired hard seltzers and sparkling wine cocktails.- Jamaican Brew House: a cannabis beverage company- Caribbean Pharmacy and Natural Wellness Centre
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Director Of MarketingAb Brands, Llc 2014 - 2017Dallas, Tx, UsDrove strategic marketing direction and innovation pipeline for privately held company specializing in consumer products for mass market retail - prior to sale to PE firm, portfolio of brands included Dr Teal's, Cantu and bodycology.- Drove Cantu from #6 to #2 and fastest-growing U.S. multicultural hair care brand with innovation and media campaign (digital, social, influencer, print and trade); Cantu international launch exceeded revenue target by +19%.- Identified cost improvement projects that delivered $1.5MM in annualized savings across Cantu and bodycology.- Identified and stewarded new product development within Natural/Organic, Skincare, Functional Beverage, Health & Beauty, Household and more. After sale, launched skincare brand into 10,000+ doors in F/D/M in year 1 and sold in RTD functional beverage. -
Group Brand Manager (Shiner Beers, Bridgeport Brewing, Trumer Brauerei)The Gambrinus Company 2012 - 2014San Antonio, Tx, UsLed Marketing Department for the #5 U.S. craft brewer/#11 Overall U.S. BrewerDirected innovation, marketing strategy, advertising and retail initiatives for three independent craft breweries, including the #4 ranked national Craft beer brand, Shiner Beer, and leading regional beer brands BridgePort and Trumer Pils. -
Senior Marketing Manager, Strategic InitiativesThe Mike'S Hard Lemonade Company 2010 - 2012Chicago, Illinois, UsSupported Chief Marketing Officer in the strategic leadership of the Mike’s Hard Lemonade Co.’s $321M business by spearheading key strategic growth initiatives. Key projects included:- On-premise strategic roadmap and leading Mike's on-premise draft test.- 3-year strategic plan on Hispanic opportunity including execution of go-to-market plan for heavy up test markets. -
Brand Manager; Senior Marketing ManagerThe Mike'S Hard Lemonade Company 2006 - 2010Chicago, Illinois, UsDrove marketing strategy and programming for portfolio of brands; managed multiple agency partners for media, advertising, PR, packaging, retail promotions, and consumer research. Executed new product initiatives including leading cross-functional cross-functional stage-gate process. - Contributed key strategic consumer & business insights that reversed three years of flat sales and drove 5 years of high double-digit growth for flagship brand. - Led biggest product launch since flagship brand, exceeding first year forecast by 33% delivering 1.9M cases and successfully concluding renovation of failed "cocktail" line. Margaritas ranked on IRIs 2010 Top 10 new brands list.- Launched 3 of IRI's top 5 beer brands in 2009, including first ever category seasonal SKU and Mike's first single-serve SKU.
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Asst Brand Manager, Shiner BeersThe Gambrinus Company 2003 - 2006San Antonio, Tx, UsHelped manage $53M Shiner business, with P&L responsibility for multiple key projects. Assisted in development and execution of marketing strategies and brand objectives; contributed to development of annual marketing and business plans. Developed and executed sales promotion programs, including point-of-sale, advertising and PR, online programs and cross-promotion partnerships. Helped lead Shiner brand from decline in 2002 (-5.0%) to double-digit growth in 2006 (+14.7%).
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Asst Brand ManagerFossil, Inc. 1998 - 2004Richardson, Texas, UsSuccessfully repositioned and launched Fossil’s first high-end Swiss watch brand across 15 countries.Managed Fossil’s global consumer communication program, approving marketing and communications budgets, advertising and promotional campaigns for 82 international distributors and subsidiaries. Drove development of consistent global brand identity.Drove global export sales activities for Fossil and licensed brands (Emporio Armani, DKNY, Diesel) and directed in-country distributor activities including: inventory management, sales and marketing strategy development, advertising, merchandising, pricing and selection of distribution channels. International Sales Manager 1998-2000International Marketing Manager 2000-2001 Assistant Brand Manager, Zodiac 2001 -2002Team Lead, SAP Implementation Project Team 2003-2004 -
Marketing And General Business AdvisorMba Enterprise Corps 1996 - 1997Marketing and general business advisor to direct marketing company in Gdansk, Poland. Facilitated compay's transition to market economy by advising owner on the development of long term business plans, identifying strategic opportunities, developing pricing models and proposing and implementing product enhancements, sales strategies, and customer services.
Jennifer Hirschfeld Skills
Jennifer Hirschfeld Education Details
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Thunderbird School Of Global ManagementInternational Marketing Management -
Duke UniversityPolitical Science
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Institut National Des Sciences PolitiquesPolitical Science And Government
Frequently Asked Questions about Jennifer Hirschfeld
What company does Jennifer Hirschfeld work for?
Jennifer Hirschfeld works for Bevsource
What is Jennifer Hirschfeld's role at the current company?
Jennifer Hirschfeld's current role is CPG Marketing Leader | Brand Builder | Growth Driver | B2B | B2C.
What is Jennifer Hirschfeld's email address?
Jennifer Hirschfeld's email address is je****@****nus.com
What is Jennifer Hirschfeld's direct phone number?
Jennifer Hirschfeld's direct phone number is +197293*****
What schools did Jennifer Hirschfeld attend?
Jennifer Hirschfeld attended Thunderbird School Of Global Management, Duke University, Institut National Des Sciences Politiques.
What are some of Jennifer Hirschfeld's interests?
Jennifer Hirschfeld has interest in Education.
What skills is Jennifer Hirschfeld known for?
Jennifer Hirschfeld has skills like Brand Management, Marketing Management, Marketing Strategy, Customer Insight, Integrated Marketing, Cross Functional Team Leadership, Strategy, Consumer Products, Alcoholic Beverages, Trade Marketing, Marketing Communications, Marketing.
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