Piloted marketing enablement across General Motors to accelerate corporate focus on marketing excellence, effectiveness and efficiency, in turn creating savings for the organization.• Generated core process alignment across the enterprise, leading to more consistent and richer data analysis.

Led marketing and advertising teams on the highest volume and most complex nameplate at General Motors. Created forward-looking product visions by mining data and information from competitive intelligence, consumer insights and industry trends, while managing product content, packaging, pricing, and customer targets.• Produced increases in profitability, YoY share and revenue growth through developing alternative strategies and long-term operational efficiencies.• Shifted go-to-market strategies and priorities towards digital and social, in order to reach new targets, resulting in Silverado being the #1 full-size pick-up for Hispanic and youth.• Innovatively revealed the First-Ever Silverado EV at CES 2022 with GM CEO Mary Barra.• Delivered the Silverado EV Super Bowl campaign that drove a significant spike in interest, and increased brand health metrics.

Established international marketing and advertising for GMC HUMMER EV, including creating target customer definition, pre-reveal and reveal communications, pre-order and concierge processes, and global product mark usage guidelines.• Established and cultivated a new brand relationship with paid celebrity talent (LeBron James), guiding philanthropic support for celebrity’s charity, and directing communication timelines aligning GMC agencies with celebrity talent’s teams and agencies.• Led First-Ever HUMMER EV Super Bowl campaign - 2020 “Quiet Revolution” - managing an incredibly expedited 45-day process mobilizing internal, agency and third-party teams to execute a 360 campaign with a singular tone and voice across all media platforms, which generated record setting interest for the brand.

Headed Global Marketing alignment, along with all U.S. Buick nameplate and brand initiatives from strategy, research and briefing, to content creation and media placement across all channels. • Developed and managed global consistency of the Buick brand, including creation and implementation of a new Brand Book, aligning marks, marketing and auto shows.• Redefined processes for the global team, creating synergy between Design, Product Marketing, Planning and Engineering• Voice of marketing for the Global Portfolio Vision, analyzing and selecting future vehicles for the brand.• Generated and implemented product naming for current and future vehicles.• Spearheaded unique consumer research in order to redefine the Buick target customer and enable stronger brand consistency, resulting in Buick raising transaction prices faster than industry average and solidifying premium position in the market.• Initiated and executed multiple digital and social first campaigns to conquest younger consumers at a higher rate, thereby lowering the Buick customer age by two years.• Repositioned the flagship SUV and introduced a new sub-brand called Avenir, leading to the nameplate transacting at a 13% higher price YOY.• Positioned the first Buick convertible since 1991 as a brand halo, signaling a revised direction and changing brand reputation, attracting new demographic and broader geographic customers.• Headed 2 Super Bowl campaigns - 2016 “Big Day” and 2017 “PeeWee” from briefing, to celebrity talent negotiations and contracts, complex shoots and expedited edits to day of real time social engagement. Enabled Buick in 2017 to be the 4th most visible brand of the night including trending on Twitter multiple times, and achieved top 10 in AdMeter and AdBlitz.

Redefined Cadillac, reaching a new, younger target, and transformed the brand on a global stage. • Led the global 2013 ATS advertising campaign, Cadillac ATS vs. World, one of the largest productions in GM history, which debuted in heavy media rotation during the 2012 Summer Olympics and successfully conquested new customers to the brand. Supervised campaign production with US and foreign crews including 2 directors, production teams, and talent for 2+ months through multiple countries: Chile, Morocco, France, Monaco and China. Won numerous 3rd-party awards, including a Gold Effie and Ace Metric Best Award.• Governed all Cadillac Brand research, integrations, and creative development across channels. • Launched the ELR – the first alternative fuel Cadillac product. • Chaired creation of the 2012 Super Bowl ad called “Green Hell”. Ran shoot in Germany along with US based edit and research. The ad was recognized by Kantar Media as the most viewed ad in history.• GM advertising liaison for Howard University undergrad and graduate business school students.

Oversaw and coordinated the creation of large brand shoots including ‘Chevy Runs Deep’, ‘Carbon’ and ‘California Insurance’, along with managing media partnerships including OWN and The View.

Collaborated with top client, Chevrolet, from Coordinator up to Senior Account Executive on diverse projects from regional advertising to national launches, sports and promotions including tours and movie integrations.