•Led projects from start to finish by fostering strong teamwork, serving as a problem-solving leader and key coordinator for the marketing team•Developed and executed comprehensive digital and in-house marketing strategies to enhance brand presence and guide prospective customers through the entire marketing journey, from initial awareness to conversion•Managed company website, overseeing content updates including copywriting, SEO optimization, photography and link adjustments, while consistently seeking and implementing enhancements to improve user experience and performance•Crafted compelling marketing messages that resonated with customer needs and maintained brand integrity, driving increased engagement, authority and sales

•Managed and updated content on the e-commerce website, ensuring accuracy, consistency and relevance of copy, graphics and imagery across product pages and promotional materials•Planned, executed and optimized marketing campaigns and product launches•Crafted compelling marketing messages by understanding customer perspectives and needs, resulting in increased engagement and sales•Drove projects from inception to completion through effective team collaboration, acting as a problem solver and quarterback for the marketing team•Generated growth for social media accounts, promotions, email marketing and giveaways, while enhancing the quality of leads in the customer database

•Directed business operations, overseeing logistics, scheduling staff and managing shifts to ensure efficient workflow and optimal productivity•Provided customer service and facilitated onboarding processes to ensure positive experiences for customers•Designed, produced and distributed print and digital marketing materials to promote brand awareness and attract new customers•Managed social media accounts and content calendar, creating engaging posts and maintaining the company's online presence to drive engagement, brand loyalty and new customers•Maintained inventory levels and facilitated purchasing processes to meet operational needs•Covered shifts as required to fulfill deliveries and maintain service levels during peak periods or staff shortages

•Planned and executed marketing campaigns with team members across multiple channels, including product pages, guidebooks, website updates, emails, ads, social media and catalogs•Produced and edited diverse photo and video assets to effectively showcase products and brand messaging•Orchestrated the photography schedule, providing training, maintaining shot lists, establishing guidelines, and ensuring proper archival processes and equipment maintenance•Utilized NetSuite CRM software to adjust and maintain accurate and consistent product records

•Captured and edited product, spin, lifestyle and event photography for web, catalog and other marketing collateral•Adjusted product records, conducted new hire training and created reports

• Organized and trained volunteers, directed and ran camera during performances, edited hour-long episodes for broadcast• Managed Facebook and YouTube accounts

• Edited and wrote copy, assembled issues and sent to publisher• Updated website, social media and email marketing daily

• Edited and played back footage for newscasts (ABC, NBC and FOX), ran teleprompter• Proofread articles and created archival footage procedures

• Produced, directed, edited and scheduled television programming• Created training materials, taught and managed volunteers• Managed website and Facebook account

Prepared materials for circulation at library branches and departments; designed covers for CDs, DVDs and books on tape; linked and adjusted records; created training materials for DVD cover construction/design and prep work