Jennifer Hopson

Jennifer Hopson Email and Phone Number

Inclusive Marketing Leader| Social Impact Strategist| Emerging Trend Specialist @ Amazon
seattle, washington, united states
Jennifer Hopson's Location
Los Angeles, California, United States, United States
About Jennifer Hopson

I am skilled at marketing and diversity, equity, inclusion, and belonging on behalf of government, nonprofit, and private organizations. From strategy development, multicultural marketing, and developing social impact strategy from ages 0- 100+. I get people. A creative nerd at heart, I have a unique ability to use data and insights and create solutions that connect to people in tangible ways--from program development, corporate social responsibility, and partnership cultivation to content creation. I also have a proven track record of identifying emerging markets and trends to grow engagement across the country successfully. My expertise includes developing marketing campaigns and initiatives that drive awareness, engagement, and brand affinity across various consumer audiences, including branded content and influencer-based campaigns and traditional media campaigns, lifestyle marketing, and sponsorships.I am a proud Howard University alumna and hold a certificate in Social Impact Strategy from the University of Pennsylvania. Raised in South Jersey, I have lived in pre-gentrified Brooklyn and gentrified South LA and now call Washington, D.C., home again...Some of the brands I have partnered with:*McGraw Hill Companies*National Geographic Society*Office of Drug Control Policy*Donate Life*Hennessy Cognac*Magic Johnson Foundation*First 5 LA*American Heart Association*AARP*Essence*Blavity*Black Enterprise*NAACP*National Urban League*Links Inc.*HBCU'sMy Strength Finders are:Strategic | Individualization | Connectedness | Ideation | InputAdditional expertise includes:*Marketing Strategy*Digital Marketing*Event Planning *Project management *Business Development *Client Relationship Management *Team Management and Development*Data analysis

Jennifer Hopson's Current Company Details
Amazon

Amazon

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Inclusive Marketing Leader| Social Impact Strategist| Emerging Trend Specialist
seattle, washington, united states
Website:
amazon.com
Employees:
500669
Jennifer Hopson Work Experience Details
  • Amazon
    Senior Manager, Inclusive Marketing
    Amazon Jul 2022 - Present
    Santa Monica, California, United States
    Spearhead strategic planning, innovation, and program leadership, focusing on in-house consultation on events and editorial and championing cultural moments. Ensuring employees, customers, and partners are trained and supported in adhering to inclusivity and community guidelines, internally and externally, in alignment with goals and mission.
  • Aarp
    Senior Diversity, Equity And Inclusion Advisor
    Aarp Apr 2021 - Jul 2022
    Washington, District Of Columbia, United States
    Leads strategic thinking, innovation, planning and programming around national strategy for Black audiences, acts as the Health Impact team liaison and oversees content strategy and digital strategy development and in-house consultant for the Enterprise. Budgetary and agency management.
  • Aarp
    Senior Advisor- Multicultural Leadership
    Aarp Feb 2019 - Apr 2021
    Washington, Dc, United States
    Increased brand familiarity, engagement and consideration among Black audiences within AARP's Health Security, Financial Resilience, and Fun & Fulfillment impact areas. While managing trusted national community partnerships and liaising with local on-the-ground staff working in community.
  • Aarp
    Associate State Director, Community
    Aarp Oct 2012 - Feb 2019
    Greater Los Angeles Area
    Led a matrix team of 8 to conduct market research, designed outreach programs, increased volunteer engagement and created communications messaging to reach multicultural audiences across California, leading to an increase of awareness and favorability within the greater Los Angeles area.
  • American Heart Association
    Regional Health Equity Director
    American Heart Association Oct 2009 - Oct 2012
    Greater Los Angeles Area
    Developed and implemented a regional health equity plan based on the Association's health impact goals. Program design, testing, volunteer recruitment and evaluation were key functions in this role in order to engage emerging hard to reach audiences based on geography, ethnicity and culture.
  • Hershey|Cause
    Senior Associate
    Hershey|Cause 2007 - 2009
    Santa Monica, Ca
    Provided strategy for development of multicultural marketing and communication projects, for clients at integrated marketing firm. Created, implemented and fostered strategic partnerships on behalf of clients. Established regular communication between client and over 90 grantee organizations to help improve communication flow. Designed and managed focus group testing of diverse, multilingual audiences.
  • Campbell & Company
    Account Executive
    Campbell & Company 2002 - 2003
    Washington D.C. Metro Area
    Provided day-to-day account project management and support for accounts in multicultural healthcare practices. Assisted in preparation and implementation of new business proposals and pitches.
  • National Geographic Society
    Marketing Specialist
    National Geographic Society 1999 - 2001
    Washington D.C. Metro Area
    Served as conduit between product managers and outside vendors to ensure the accuracy and timeliness of the Society’s promotional efforts for five brands within the Society including National Geographic Kids, Traveler, Adventure, Expeditions, Catalog and Web site.

Jennifer Hopson Education Details

Frequently Asked Questions about Jennifer Hopson

What company does Jennifer Hopson work for?

Jennifer Hopson works for Amazon

What is Jennifer Hopson's role at the current company?

Jennifer Hopson's current role is Inclusive Marketing Leader| Social Impact Strategist| Emerging Trend Specialist.

What is Jennifer Hopson's email address?

Jennifer Hopson's email address is je****@****ail.com

What is Jennifer Hopson's direct phone number?

Jennifer Hopson's direct phone number is +181852*****

What schools did Jennifer Hopson attend?

Jennifer Hopson attended University Of Pennsylvania, Howard University.

Who are Jennifer Hopson's colleagues?

Jennifer Hopson's colleagues are Roshani Upadhyay, Konard Bables, Alyxandria Hickman, Sharon C, Marco Cerantola, Daniel Begg, Mr Danish Saifi Modi Nagar.

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