Jennifer Hopson Email and Phone Number
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I am skilled at marketing and diversity, equity, inclusion, and belonging on behalf of government, nonprofit, and private organizations. From strategy development, multicultural marketing, and developing social impact strategy from ages 0- 100+. I get people. A creative nerd at heart, I have a unique ability to use data and insights and create solutions that connect to people in tangible ways--from program development, corporate social responsibility, and partnership cultivation to content creation. I also have a proven track record of identifying emerging markets and trends to grow engagement across the country successfully. My expertise includes developing marketing campaigns and initiatives that drive awareness, engagement, and brand affinity across various consumer audiences, including branded content and influencer-based campaigns and traditional media campaigns, lifestyle marketing, and sponsorships.I am a proud Howard University alumna and hold a certificate in Social Impact Strategy from the University of Pennsylvania. Raised in South Jersey, I have lived in pre-gentrified Brooklyn and gentrified South LA and now call Washington, D.C., home again...Some of the brands I have partnered with:*McGraw Hill Companies*National Geographic Society*Office of Drug Control Policy*Donate Life*Hennessy Cognac*Magic Johnson Foundation*First 5 LA*American Heart Association*AARP*Essence*Blavity*Black Enterprise*NAACP*National Urban League*Links Inc.*HBCU'sMy Strength Finders are:Strategic | Individualization | Connectedness | Ideation | InputAdditional expertise includes:*Marketing Strategy*Digital Marketing*Event Planning *Project management *Business Development *Client Relationship Management *Team Management and Development*Data analysis
Amazon
View- Website:
- amazon.com
- Employees:
- 500669
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Senior Manager, Inclusive MarketingAmazon Jul 2022 - PresentSanta Monica, California, United StatesSpearhead strategic planning, innovation, and program leadership, focusing on in-house consultation on events and editorial and championing cultural moments. Ensuring employees, customers, and partners are trained and supported in adhering to inclusivity and community guidelines, internally and externally, in alignment with goals and mission. -
Senior Diversity, Equity And Inclusion AdvisorAarp Apr 2021 - Jul 2022Washington, District Of Columbia, United StatesLeads strategic thinking, innovation, planning and programming around national strategy for Black audiences, acts as the Health Impact team liaison and oversees content strategy and digital strategy development and in-house consultant for the Enterprise. Budgetary and agency management. -
Senior Advisor- Multicultural LeadershipAarp Feb 2019 - Apr 2021Washington, Dc, United StatesIncreased brand familiarity, engagement and consideration among Black audiences within AARP's Health Security, Financial Resilience, and Fun & Fulfillment impact areas. While managing trusted national community partnerships and liaising with local on-the-ground staff working in community. -
Associate State Director, CommunityAarp Oct 2012 - Feb 2019Greater Los Angeles AreaLed a matrix team of 8 to conduct market research, designed outreach programs, increased volunteer engagement and created communications messaging to reach multicultural audiences across California, leading to an increase of awareness and favorability within the greater Los Angeles area. -
Regional Health Equity DirectorAmerican Heart Association Oct 2009 - Oct 2012Greater Los Angeles AreaDeveloped and implemented a regional health equity plan based on the Association's health impact goals. Program design, testing, volunteer recruitment and evaluation were key functions in this role in order to engage emerging hard to reach audiences based on geography, ethnicity and culture. -
Senior AssociateHershey|Cause 2007 - 2009Santa Monica, CaProvided strategy for development of multicultural marketing and communication projects, for clients at integrated marketing firm. Created, implemented and fostered strategic partnerships on behalf of clients. Established regular communication between client and over 90 grantee organizations to help improve communication flow. Designed and managed focus group testing of diverse, multilingual audiences.
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Account ExecutiveCampbell & Company 2002 - 2003Washington D.C. Metro AreaProvided day-to-day account project management and support for accounts in multicultural healthcare practices. Assisted in preparation and implementation of new business proposals and pitches.
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Marketing SpecialistNational Geographic Society 1999 - 2001Washington D.C. Metro AreaServed as conduit between product managers and outside vendors to ensure the accuracy and timeliness of the Society’s promotional efforts for five brands within the Society including National Geographic Kids, Traveler, Adventure, Expeditions, Catalog and Web site.
Jennifer Hopson Education Details
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Social Impact Strategy -
Public Relations
Frequently Asked Questions about Jennifer Hopson
What company does Jennifer Hopson work for?
Jennifer Hopson works for Amazon
What is Jennifer Hopson's role at the current company?
Jennifer Hopson's current role is Inclusive Marketing Leader| Social Impact Strategist| Emerging Trend Specialist.
What is Jennifer Hopson's email address?
Jennifer Hopson's email address is je****@****ail.com
What is Jennifer Hopson's direct phone number?
Jennifer Hopson's direct phone number is +181852*****
What schools did Jennifer Hopson attend?
Jennifer Hopson attended University Of Pennsylvania, Howard University.
Who are Jennifer Hopson's colleagues?
Jennifer Hopson's colleagues are Roshani Upadhyay, Konard Bables, Alyxandria Hickman, Sharon C, Marco Cerantola, Daniel Begg, Mr Danish Saifi Modi Nagar.
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