Jennifer Houle Email and Phone Number
Jennifer Houle work email
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Jennifer Houle personal email
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I am a result-oriented PR/Marketing executive experienced in creating integrated strategies to develop new/existing sales, brand/product evolution, social media and promotional programming within highly competitive industries. I possess strong and persuasive interpersonal skills and have a proven track record of producing innovative, high-revenue producing programs/events both in-person and virtual.
Buffalo Business First
View- Website:
- bizjournals.com/buffalo
- Employees:
- 46
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Advertising DirectorBuffalo Business FirstBuffalo, Ny, Us -
Director Of EventsBuffalo Business First Jul 2015 - PresentAs Director of Events for Buffalo Business First, I manage 25-35 signature award and content events annually (live and virtual), each drawing 50-600+ business professionals. These events include: award programs, panels discussions, and cocktail receptions. I am responsible for all aspects of event development and execution. My responsibilities include: ORGANIZATIONAL• Determine the event program and agenda for each event• Determine logistics, theme and design• Negotiate contracts for venues, vendors and any additional support needed• Reserve event space; arrange catering, printing for signage and all audio visual support• Serve as the primary contact for vendors, venues, exhibitors, honorees/finalists and event attendees• Manage all aspects of registration, including logistics, ticket and table sales• Create run of show timeline and instructions• Track all expenses and incoming revenue to ensure the event budget is met• Forecast annual events budget and calendar• Manage internal event registration system• Maintain and update event websites • Provide on-site management and direction at each event; oversee event day registration and execution of logistics CREATIVE• Propose new event ideas and develop thematic options for each event• Work closely with graphic designer to ensure all marketing collateral is accurate and event promotion and branding opportunities are satisfied• Design all event and marketing emails in Exact Target• Design all in-event signage including Table Signs, Promotional Flyers, etc. • Create Power Point presentation for all awards programs and panel discussionsSPONSORSHIP• Create timelines and implement deadlines for sponsorship benefits • Connect with advertising team to ensure all sponsorship benefits are executed and fulfilled• Create sponsorship recaps to encourage sponsors to resign• Collaborate strategically with management and advertising team to promote and drive attendance/sponsorships at events -
Event ProducerBuffalo Homecoming Oct 2018 - Jan 2022Buffalo/Niagara, New York AreaBuffalo Homecoming is a three-day program in which Western New York Expats will interact with local policy makers, entrepreneurs and organizers; attend seminars, discussions, tours and entertainment; and reconnect with their hometown and experience its renaissance.Who is invited?Those who have called Buffalo and Western New York home. From native-born Western New Yorkers to former students and professionals who have spent significant time in the region, these are individuals who have achieved success in their chosen fields, but still keep Buffalo and the region in their hearts. Expat attendees come from a variety of fields, including finance, technology, corporate leadership, sports, entrepreneurship and entertainment.What does success look like?Expat attendees utilize their passion, relationships, expertise and resources to continue the Buffalo renaissance, improving the quality of life for all Western New York residents.
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Member Of The Board Of DirectorsHamburg Chamber Of Commerce Aug 2013 - Jul 2019Aug 2013 - Feb 2014July 2016 - July 2019 -
Brand ManagerThe Martin Group Mar 2014 - Jun 2015Primary liaison between advertising agency and agency clients. Industries supported include Education, Gaming, Health Care, and Manufacturing. Account management at every stage of the client relationship. •Building and maintaining positive relationships with the client on behalf of the agency •Creating a clear understanding of client’s goals and objectives and outlining the scope of work for each project •Working within a specified budget •Weekly status meetings Efficient and effective project management of multiple tasks, for various clients simultaneously.Production management of creative including but not limited to; •Direct Mail •Logo Creation •Print & Digital Advertisements •Radio & Television Spots •Outdoor •Website Development -
Director Of Marketing & Public RelationsNative Spirits Sep 2011 - Jan 2014Hamburg, NyMARKETING• Developed brand awareness from inception• Managed all social networking sites; Twitter, Facebook, Urban Spoon, Yelp, and YouTube• Advertising: print, online, radio & television – purchasing, graphic design, and implementation• Strategically planned weekly events to generate more revenue on slower business days which resulted in a 400% increase in revenue on these select nights• Created food/drink specials and promotions to move new or slower products to ensure maximum profitabilityEVENT PLANNING• Director for all large scale events – Blues Festival, Country Jamboree, Bike Night 2012/2013• Seamlessly orchestrated events with budgets of up to $50,000 and 1,500 attendees• Manage contracted team of event staff including musicians, sound technicians, security guards, promotional staff, photographers and emcees.• Develop, negotiate, and implement sponsorship packages for all events• Coordinated travel arrangements for participants and celebrity guests as well as their accommodationsPUBLIC RELATIONS• Monitor all online mentions of the company and respond accordingly• Field all customer inquiries, complaints and general customer service• Create good will in the community with charitable donations and fundraising events• Developed all press releases and media advisories• Media relations on a day to day basis• Set up interviews for the media with special guests, company executives, and event participantsADMINISTRATIVE DUTIES• Human Resources Department – responsible for all new hire orientations, payroll, and employee matters • Accounts Payable – responsible for handling all vendor payments, tracking expenses, and budgetingAWARDS/ACHIEVEMENTS• 2011 Buffalo Night-Life Music & Club Awards Best New Restaurant/Club• 2012 Buffalo Night-Life Music & Club Awards Best Blues Club• 2013 Buffalo Night-Life Music & Club Awards Best Restaurant/Music Club Erie County
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Director Of Public Relations & MarketingNative Spirits Dba Raging Wolf Productions Dec 2008 - Sep 2011Raging Wolf is a productions company that hosts live mixed martial arts events as well as concerts and festivals.PROMOTIONAL ACTIVITIES• Organized event day promotions at community events for brand recognition and event promotion• Attended casino gaming trade shows as an exhibitor to deliver promotional material, expand brand awareness nationwide and book future events• Developed effective television and radio ad campaigns as well as billboard campaigns• Developed a “street team” to canvas town handing out advertisement cards and informing the public on upcoming events• Scheduled pre-event parties with celebrities and VIPs to promote events• Managed all social networking sites; Twitter, Facebook, MySpace• Develop sponsorship packages, sell sponsorship packages, and implement all sponsorship advertising for eventsEVENT PLANNING• Director for all 11 large scale events, seven for television broadcast• Seamlessly orchestrated events with budgets of up to $200,000 and 2,500 attendees• Manage contracted team of event staff including photographers, film production crew, ring announcers, emcees, DJs, run of show, matchmaker, cage crew, live social network feeds, commentators, and athletic commissioners• Negotiate contracts with venues• Coordinated travel arrangements for participants and celebrity guests as well as their accommodationsPUBLIC RELATIONS• Created press kits for all media outlets• Organized press conferences prior to each event• Developed all press releases and media advisories• Media relations on a day to day basis• Set up interviews for the media with special guests, company executives, and event participants
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Operations ManagerSorenson Communications Sep 2007 - Dec 2008Norfolk, Virginia Area
Jennifer Houle Skills
Jennifer Houle Education Details
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Public Communication -
Print Journalism/Public Relations
Frequently Asked Questions about Jennifer Houle
What company does Jennifer Houle work for?
Jennifer Houle works for Buffalo Business First
What is Jennifer Houle's role at the current company?
Jennifer Houle's current role is Advertising Director.
What is Jennifer Houle's email address?
Jennifer Houle's email address is je****@****ail.com
What schools did Jennifer Houle attend?
Jennifer Houle attended American University, Suny Brockport.
What are some of Jennifer Houle's interests?
Jennifer Houle has interest in Children.
What skills is Jennifer Houle known for?
Jennifer Houle has skills like Public Relations, Advertising, Media Relations, Press Releases, Social Networking, Social Media, Event Planning, Marketing, Event Management, Social Media Marketing, Marketing Strategy, Sponsorship.
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