Responsible for marketing campaign development and execution, project management, and client relations for a performing arts/nonprofit clients. Develop and execute marketing campaigns, including content creation, managing multichannel marketing campaigns, working with vendors, managing project timelines and deliverables. Collaborate with internal and external stakeholders, maintaining clear and consistent communication with client on project updates, managing expectations, and ensuring client satisfaction.

Develop and direct integrated marketing campaigns to achieve company earned revenue goals of up to $1M, increase brand awareness, and build patron loyalty among new and existing constituents. Oversee and implement digital marketing campaigns (i.e. email, social, display, and paid search) and the creation and curation of campaign content; strategize profitable direct mail campaigns (including creative direction, lead segmentation, project timelines, and ROI measurement); plan relevant broadcast advertising schedules, ensuring adequate frequency within budget parameters, negotiating media ad buys and/or partnerships with local and regional media. Direct and execute website development and content management, ensuring optimal user experience and up to date content. Oversee all company public relations efforts, writing press releases and media alerts, responding to media requests, and coordinating press interviews and appearances as needed. Formulate and monitor earned revenue budget of up to $1M and marketing expense budget of up to $400,000. Create pricing strategies to maximize revenue opportunities. Establish unified branding principles and ensure its consistency across all marketing channels. Supervise four full-time employees, three part-time employees, seasonal staff, and interns among the marketing, patron services, and front of house management teams.

Developed and implemented all ticket sales campaigns, including direct mail, advertising, telemarketing, and customer retention efforts. Determined annual marketing budget, including expense and ticket revenue. Created pricing strategies and policies that fulfill revenue and attendance goals. Established new digital initiatives, including email marketing, website development, and online ticket sales through a newly implemented and integrated CRM. Executed aggressive prospecting campaign to increase the customer lead database that better represents the Memphis Designated Market Area (DMA), more than doubling the size of the active database. Supervised two full time and part time staff members.

Developed and implemented marketing plan for the Arts Center; targeted audiences for various events, prospected new buyers through demographic research, developed new series packaging and customer retention efforts, and monitored public relations activities. Provided oversight to the Arts Center webpages to reflect an active, current promotional look; implemented online ticket sales module through integrated CRM. Lead all production of marketing collateral, including copywriting, graphic design, printing, and mailing.

Provided prompt and courteous customer service to patrons, processed transactions, and manage Box Office at venue during performances. Trained and managed paid and volunteer staff. Managed new ticketing system data conversion and implementation. Lead all production of marketing collateral, including copywriting, graphic design, printing, and mailing.

Provided private violin instruction to beginning students, ranging from ages 4 through 18.

Guest services associate for the former Eloise W. Martin Center of the Chicago Symphony Orchestra (ECHO), a public space for children, families, and general public could engage and develop an appreciation for classical music through hands-on exploration. Sold tickets and merchandise, and lead guests through the interactive technology. Performed data entry tasks as needed.

Assisted the Marketing Director in launching profitable marketing campaigns for the theaters resident and touring productions, including print and broadcast advertising placements, direct mail, and budgeting. Assisted in the box office as needed. Fulfilled duties as the Office Manager during their medical leave.