Jennifer Hunter Email & Phone Number

United Kingdom

XI-eleven was born through a meeting of minds, in a melting pot of experience across hospitality, events and management services. Recognising the needs and desires of an industry, XI eleven is here to offer a one-stop shop for staffing solutions, event management and artist liaison services.

Manchester, United Kingdom

• Sourcing opportunities for new business, including bars, restaurants, beauty studios etc.• Anticipating, responding to and supporting our Leased Partners in the successful operation of their business. • To act as a knowledgeable and experienced “Industry advisor”. • Creation and implementation of profitable events from, booking, advertising, selling, and creating the operational plan.• Develop the operations structure within each new procurement• Exceptional operational management of an area of individual businesses. • To have quality business meetings with all our Partners focusing on sales and profit growth.• Strong planning / operational controls in line with legislation, combined with the ability to motivate and influence our partners to keep their brand varied and exciting for customers. • The ability to coach, advise and develop our all our venues and owners. • To identify, source and recruit the best possible licensee for the business • Maximise the potential of our teams, individuals and self to deliver operational excellence. • Sales and profit generation, understanding the consumer and market to drive sales and footfall.• Positioning the business to maximise all sales opportunities within the community it serves. • To operate our businesses to the highest standards, exceeding current business and legislative guidelines. • To identify businesses that may thrive on an alternative business model and effectively plan the conversion of these sites from one trading style to another. • Influence and negotiate a positive outcome for the business with effective communication at all levels, this includes consumers, operators and the company as a whole. • Recruit management teams to run venues and appropriate outside agencies.• Create business links with beneficial companies and upsell where practicable. • Working across the northwest • Predominantly evenings, weekends, antisocial hours.

I was given the position of GM at Bliss and Groove Wigan in May 2013 after proving myself as a business lead and having the ability to drive sales. In the 3 month of taking on this role I increased addition’s in to both venues by 250 / 300 people, I increased the spend per head from £5.00 to £7.00 and to the business liquor sales from on average £6500 to £9500 – which was the target I was given. I also recruit, interview, manage, train, motivate and drive my team and agency teams to increase sales. Devising and monitoring weekly sales targets, analysing and relaying actual sales, creating team incentives, people management, creating cost efficient staffing rotas, and manage a team to ensure KPI’s are delivered & staff development is maintained.As the Events and promotions manager I combine advertising with promotions and create special events and produce sales. Create inventive event and publicizes marketing incentives to increase sales. Analyse the results of campaigns / events to ensure their efficiency & profitability, whilst handling multiple projects and ongoing deadlines.My job heavily includes – The scheduling, planning and organizing of events, booking artists, Commercial sales, B2B sales, planning advertising campaigns and designing promotional materials and extensive use of marketing through social media & the usage of virtual marketing. Typical promotions include: Guest list, incentives, giveaways, competition, discounts and reward programs. I am also the face to face, 1st point of contact for our customers during our events to ensure outstanding levels of service are maintained throughout.

• Naturally outgoing, confident, personable and professional• Excellent Communicator / Articulate• A problem solver• Ability to manager in dynamic, positive, effective professional way.• Confident in building and managing relationships with a wide variety of people from commercial and B2B • Experience in creating marketing campaigns• Experience in marketing through social media• Strong project / events management - effectively plan, organise and prioritise working too, and delivering to strict deadlines.• Managing training and motivating a team to hit sales targets.• A highly organised individual with excellent attention to detail.• A strong, keen and analytical mind and eye for recognizing trends. • A creative individual with experience in producing POS, editing and selection - in relation to Events flyers, product launches and campaigns. • IT literate.