Jennifer Irvine Email & Phone Number

Boston, Ma, Us

Worcester, Ma, Us

As part of the senior management team, plan and manage all components of marketing strategy, including branding, PR, media relations, social media and community engagement to align with the firm’s strategic goals.- Develop and execute marketing plans and initiatives on behalf of practice groups, industry groups, and individuals.- Select and manage creative agencies, freelance writers, trainers and PR professionals.- Drive regular generation of crisp and effective thought leadership and content across multiple formats.- Apply research strategies including intelligence briefs on clients and prospects and post event surveys.- Implemented successful rebranding and website, CRM, attorney integration approach, women’s initiative, and business development awards.- Executed integrated marketing campaign for 100th Anniversary including award-winning events.- Developed award-winning training program from how to identify prospects and how to cross-service clients to using Linkedin and writing for blogs.- Produced and led Marketing Retreats for all five legal departments.

New York, Ny, Us

Directed all components of marketing and business development, including public relations efforts, social media presence, conferences, sponsorships, and special events designed to advance the reputation of the firm.- Exercised supervisory authority over a team of seven professionals.- Assumed a lead role in all outsourcing efforts, driving improvements in quality at reduced cost.- Managed a multimillion dollar budget while ushering in an era of technological advancement that included a new firm website and email marketing campaigns using a CRM system.- Pioneered the selection, integration, and ongoing management of the firm’s first outsourced public relations agency, as well as graphic design and branding professionals and business development coaches.- Delivered significant gains in thought leadership, as measured by a 290% increase in bylines and a 1,420% increase in quotes, through the effective management of an innovative PR strategy.- Championed the development and implementation of a Business Development Retreat for the Real Estate Practice, resulting in an action plan to expand the business relationships of fifteen clients.

Boston, Ma, Us

Fulfilled a critical role effectively managing marketing and business development efforts for three practice areas of this general service law firm providing representation in business matters, real estate, and intellectual property. - Delivered gains in revenue by attracting clients seeking counsel in Health Law, Communications, and Employment Law across eight offices.- Developed customized pitches and presentations while developing strong responses to RFPs.- Collaborated extensively with the Marketing team to envision, design, and deploy collateral that included advisories, brochures, fact sheets, and web content.- Worked closely with an internal public relations team to secure the placement of articles and quotes by firm personnel into influential publications, websites, and other media outlets.- Coordinated all aspects of a Business Development Retreat for the Health Law practice group, leading to an action plan to grow business relationships with ten clients.

Boston, Ma, Us

Entrusted with the planning and successful execution of multiple high-level marketing strategies, incorporating RFPs, seminars, sponsorships, speaking engagements, and publications to drive awareness and revenue for this leading law firm experienced in litigation, real estate, and business matters. - Enhanced data quality and integrity through the implementation of a centralized contact database to facilitate CRM, using an innovative approach that continually cleaned data.- Oversaw all components of a firm-wide rebranding effort, with oversight over the redesign of the firm’s website, stationery, business cards, and other marketing collateral.- Delivered significant gains in thought leadership, as measured by a 160% increase in bylines and a 2,300% increase in quotes, through the effective management of an innovative PR strategy.

Boston, Ma, Us

Actively produced, managed, and updated all website content for this firm of 150 lawyers focused on business, litigation, real estate, employment, intellectual property, tax, and trusts and estates law.- Drafted original content for news entries, attorney biographies, case studies, and media mentions.- Supervised a broad array of outsourced projects, providing guidance to PR, print, design, and advertising firms.- Directed the development and execution of marketing initiatives in support of the Nutter TechOvation Awards program, resulting in increased awareness of the program among prospective applicants and sources of technology investment.- Facilitated improved and more efficient research into the firm’s real estate case and project history, creating an interactive online map of over 250 real estate matters and individual web pages for each of over 40 key projects.- Worked with a committee of law firm partners to plan and execute inaugural real estate golf tournament.

Boston, Ma, Us

- Shepherded multiple public programs and events through development, marketing, execution, and management for the benefit of this historic landmark property encompassing over 2,100 acres. - Responsible for securing a wide spectrum of vendors, entertainers, and educators, negotiating key contract terms.- Managed Crane Estate part time and seasonal staff while driving an expansion of the volunteer program.- Introduced an online ticketing capability that delivered a 30% gain in advanced ticket sales.

Boston, Ma, Us

- Contributed to the success of industry research, company overviews, and the development of effective advertising strategies for clients of this top-ranked management consulting firm, with a focus on customer segmentation and brand management.- Provided critical support to up to eight teams, managing production for client presentations on extremely rigid deadlines.- Orchestrated a variety of customer segmentation methodologies, including focus groups and in-store intercepts.- As Marketing Assistant, leveraged the abilities of a network of freelance writers and editors to produce compelling marketing content.- As Marketing Assistant, assumed ownership of the development and execution of a two-day Annual Global Author-Writer Conference for the marketing department.