Jennifer James Email & Phone Number

Golborne, England, United Kingdom

United Kingdom

London, England, United Kingdom

Leading development and delivery of content and digital strategy combined with shared responsibility, as a member of Senior Leadership Team, for the operational success of the organisation.

Nottingham, England, United Kingdom

Nottingham, United Kingdom

From strategic consultancy to interim support, a combination of digital, commercial and marketing expertise with a bespoke approach tailored to client needs.Clients included Alzheimer’s Society, NHS, Technology Start-up), Management Consultants, Tech Education, Psychologist and Author, Healthcare Start-up and pro-bono consulting during Covid-19.

Nottingham, United Kingdom

Developed and delivered successful social media strategy and brand awareness campaign during intensive 400+ hours Digital Mums Strategic Social Media Associate Course. Included content strategy, day to day management of social media channels, competitions, social listening, influencer engagement, analytics and broader digital experience consulting. My programme partner (client) is an unbiased, science-backed approach to long-term weight-loss and healthy eating. • Increased Twitter Impressions +2100% and Engagement +3800%, Followers +120%• Increased Facebook Reach +7700% and Engagement +2800%, Followers +56%

Nottingham, United Kingdom

Lead for Boots Digital User Experience (UX) and User Interface (UI) strategy and production; defining and developing seamless new user interactions that make it easy for customers to access ‘Feel Good’ experiences at Boots and deliver market leading commercial growth.Winner Quarterly Stars Cross-functional Team Award Boots UK March 2017 • Delivered a step-change in omni-channel customer experience leading all UX & UI design for the mobile-led responsive web re-platform across both retail and pharmacy• Reporting to the Director of Digital and eCommerce, created and lead a multi-disciplinary team of 12 UX and UI, copy writing and front-end development (FED) specialists• Re-platformed Boots app to WBA Group product leading on-brand design development through WBA Digital Centre of Excellence driving significant increase in active users & revenue• Achieved consistent Boots brand look and feel across all digital touch points – developed and delivered a digital design framework, including digital standards, design guidelines, copy and patterns to protect the design integrity of future developments• Developed internal colleague capability to reduce dependency on external agencies – designed organisational structure and career development roadmap to create a flexible in-house team of UX and UI specialists. Promotion/new roles for 5 people in team• Step-changed the understanding and adoption of digital design principles to facilitate truly omni-channel customer campaigns• Customer-centric designs developed and delivered using multiple methods of and user testing• Contributed to leading Boots from 27th place to 5th Summit Top 50 UK Retailers Online (2018)

Nottingham, United Kingdom

Leading a team of over 30 UX & UI designers, writers and account managers accountable for delivering the digital experience on boots.com. Areas include web design, content production, user experience, e-commerce, marketing campaigns, IT development, site optimisation.• Significantly improved capability and increased colleague engagement through organisational design integrating planning, UX, UI, content, optimisation & front-end development involving over 35 colleagues; included structure design, role profiles, process mapping, capability gaps, consultation process, embedding new team into organisation and leading performance• Full site redesign step-changed look & feel across all customer journeys; included definition and delivery of new design principles resulting in a simplified customer experience and overwhelmingly positive feedback• Developed UX & UI to integrate launch of market-leading Order & Collect proposition• Increased onsite search conversion significantly through strategic replacement of internal search engine, leading business requirements, user testing, UX & UI design and implementation of optimisation rules • Increased sales by 28% through single multivariate test (MVT) whilst driving development and delivery of optimisation strategy through external partner• Lead UX & UI development to launch personalised product recommendations & subsequent optimisation strategies through external partner increasing average order value & items per order

Nottingham, United Kingdom

Winner: Individual Legendary Customer Care Award Boots UK September 2008Transforming perception & capability of specialist team from digital designers to user experience designers delivering a strategic £multi-million re-platform to IBM WebSphere Commerce. • Delivered all visual designs, on time and budget, for web re-platform through external agency and internal team with entirely positive feedback from exec stakeholders and customers• Developed entirely new taxonomy delivering simplified site structure removing points of friction• Increasing understanding of IBM WebSphere Commerce capability within wider team to enable optimisation of new functionality, ultimately driving conversion and satisfaction• Delivered sales growth at over double the rate of market through integration of premium beauty brand experiences• Part of leadership team that led Boots.com to highest position in numerous external benchmarking reports including ForeSee, WebCredibles and others and entry into the top 10 UK retail traffic sites.

Nottingham, United Kingdom

• Lead development & implementation of online beauty strategy; P&L, team leadership, range management, promotions, process improvements• Drove unprecedented >10% of total Boots sales through online channel leading digital stream of the UK’s largest integrated FMCG launch Gillette Fusion

Nottingham, United Kingdom

• During a period of transition and growth, established commercial processes, developed buying relationships, created team to embed commercial focus to a relatively newly established digital business.

Nottingham, United Kingdom

Winner: Individual Outstanding Commitment for Beauty Business Unit September 2008 • Commercial responsibility for UK’s largest cosmetics & skincare brand worth over £100m annually; P&L, performance reporting, range management, merchandising, promotions planning & implementation, global sourcing of promotional gifts

Nottingham, United Kingdom

• Managed P&L performance reporting, commercial strategy, own brand development, range management, supplier funding opportunities& relationships

Nottingham, United Kingdom

• Developed commercial understanding supporting largest category within consumer healthcare. Managed P&L reporting, range set up, promotional planning & gift sourcing, supplier relationships & processes.

Nottingham, United Kingdom

• Combined degree study & business placements including; Product Quality Development, Boots Contract Manufacturing, Crookes Healthcare, Beauty & Food Business Units gaining overview of several strategic business units to build rounded understanding of, and opportunities within, The Boots Group PLC

Ba (Hons) Business Studies

Hnd Business & Finance

Advanced Diploma

Associate