Jennifer M. Email & Phone Number

Philadelphia, Pennsylvania, United States

Think Company is a premier experience design and technology consultancy. Since 2007, Think Company has been delivering intelligently simple, beautiful, and high-standard digital solutions for clients across a range of industries. We envision, design, and create purposeful experiences that enhance people’s lives.

The College’s online Master of Arts in Mass Communication features specializations in Audience Analytics, Political Communication, Web Design, Digital Strategy, Public Relations, Global Strategic Communications, Public Interest Communications and Social Media.Courses Developed: Foundations of Effective Visual Communication Design

Vancouver, British Columbia, Canada

Deliver strategic briefs to business leaders; facilitate discovery workshops and conduct meetings with c-suite SaaS marketing and design executives to identify pain points, needs and craft recommended project approaches. Design and pitch strategic plans for brand strategy, design, web design, customer journey mapping, and content marketing.Redstamp delivers brand, marketing, and websites with a human-centered approach, exploring not only the technical and functional considerations of a digital experience but the audience's needs and behaviors in order to design effective user journeys and brand messaging that helps companies scale.

IBM Design Thinking Facilitator. Guide creative strategy, facilitate workshops to uncover insights and develop strategic roadmaps. Plan, design, and execute in-person and virtual experiences. Notable Clients: Level C Master Class, Poe Baltimore, Pixel Perfect Design Lab, CO: Lab, Springer Opera House, Wolfsonian Museum, Miami Dade Department of Health, Winebow, Gabrielle Meffre Vineyards.

Baltimore, Maryland Area

Provide leadership in design, branding, user research, and innovation, executing content, marketing, and communication strategies, and facilitating design thinking activities to map out user journeys, align teams, and determine priorities.

• Led the re-branding for Barcoding, Inc winning a GDUSA 2019 American In-House Award. • Supported expansion of Barcoding, Inc. into Canadian market.• Designed and facilitated a 6 city Design Thinking Workshop with the intent on gathering research on a major technological shift in the Supply Chain Industry.

Baltimore, Maryland Area

• Developed a strategic plan for creating a strong visual identity system to support Barcoding’s business objectives. • Facilitated design thinking sessions to help identify target audiences, brand messaging, and creating user-centered experiences.• Manage web development, editorial, print, and design vendors and budgets to effectively conceptualize and communicate marketing objectives and strategies across web, social media, video and other media platforms.• Hired first in-house visual designer to support the organization’s needs.• Implemented a project management tool to better collaborate with external teams, remote employees, and outside vendors.• Designed and executed a animated video explainer series based on personas for the IntelliTrack brand.• Developed marketing materials, including collateral, sales support, tradeshow and digital component for all 5 brands. • Collaborating with VP of Marketing to maintain sponsored programs and manage development funds and an account based marketing strategy.

Baltimore, Maryland, United States

Led customer analysis and research to gain expertise and insights that could be used to influence product decisions and represent the voice of the customer. Defined and executed comprehensive go-to-market strategies and planning including positioning, communication of value proposition and launch strategy.Developed impactful messaging and communications through research and qualitative feedbackWorked with colleagues across product, design, customer support, community, sales, operations, and marketing to drive consistent user experience and communication.Engaged with the sales team to ensure they are informed and equipped to deliver consistent messaging and products to the right customer. Lead and influenced others to make customer-centered, data-backed decisions.

The AIGA Women Lead steering committee works to develop programs, events, and resources for an inclusive audience—women and men, emerging designers and seasoned professionals, members and nonmembers. Our goal is to: • Celebrate the achievements of women in design.• Cultivate awareness of gender-related issues, while building knowledge and leadership skills.• Connect by facilitating relationships within and beyond the design industry.

Provide experienced support and advice to AIGA chapter board members for "on the ground" issues that chapter leaders face. Facilitate connections and cooperation between chapters. Serve as a conduit to and from chapters and AIGA's national office. Document chapter successes and issues. Identify strong chapter leaders for future AIGA leadership positions. Region 5: Blue Ridge, Central PA, Charlotte, Jacksonville, Maine, Miami, Orlando, Raleigh, South Carolina, Tampa Bay, Triad NC, Vermont.

Baltimore

Primary focus is on the vision and direction of the board. Share responsibility for running board meetings, setting an agenda and keeping the board focused on its mission and objectives.

Baltimore, Maryland Area

Promote and expand student and faculty participation in the design community, serving as a liaison between AIGA National, AIGA Baltimore and Student Group Faculty Advisors. The Education & Professional Development Director also provides growth opportunities for design professionals.

Baltimore, Maryland Area

Served as the career counselor for the School of Design students majoring in Fashion, Film & Moving Image, Business Communication, and Visual Communication Design. Responsibilities included:• Providing educational information about each industry related to the workforce; • Recruiting employers for seminars, workshops, and events;• Helping students interested in creative fields develop interviewing, resume writing, personal branding, and career management skills.During my three year tenure I was responsible for: • Launching and managing the editorial calendar for the Career Services Blog establishing the career services department at Stevenson University as subject matter experts, highlighting student success stories, and showcasing employer opportunities and sponsorships. • Planning and executing the annual "Steve Talks" an inspirational, interactive, networking event inspired by TEDTalks where we brought students and employers together to discuss career paths, tips for entering the workforce, and tested student's ability to present themselves as professionals. Students that actively participated in preparation for the event and during, received internship and employment opportunities. • Designing and executing a brand identity system to better communicate our mission, vision, and services to students, faculty, and employers. • Managing the design and communications team to promote career services to students, faculty, and employers. • Establishing a more comprehensive internship program in collaboration with the School of Design.

Baltimore, Maryland Area

Publishing Arts, Special Topics: Intensive exploration of topics in print publishing, electronic publishing and book arts. Taught InDesign, Photshop, Illustrator and design principles. Type & Design for Creative Writers: An exploration of the fundamentals of typographic form and function with specific application to literary publishing.M.F.A. Thesis II : Entering with completed manuscripts, students revise and complete their manuscript and prepare it for publication, designing covers, insides, and preparing files for print.

Columbia, Md

Established in-house design department for Far Corner, an umbrella organization housing seven companies. Acted as lead designer and art director for publishing wing and supported and developed branding guidelines for each company. Supervised designers, junior web developer, and interns. Established volunteer and endowment programs for the organization. Projects included: Book Design, Video Packaging, Landing Pages, Event and Company Websites, Email Promotions, eBooks Design, Educational Platforms, Direct Mail, Online Digital Library, Blog Design, and Social Media and Content Marketing.

Taught Art 100: Using Visual Information Effectively. Students learned basic research and presentation skills, and built a website using Dreamweaver.

Taught Media Materials and Processes. A Communications Course.

Success For All Foundation Inc. (SFAF) is a non-profit organization that offers educational programs for preschool, elementary, and middle schools. The organization provides training, reading materials, grants, and loans. SFAF was founded in 1987 and is based in Baltimore, Maryland.