Director Of Publicity For The Home Entertainment Group
Los Angeles
I served in a highly collaborative role to generate consumer/trade awareness for the Fox Filmed Entertainment Group, MGM Home Entertainment, acquisitions, made-for-DVD productions, children’s titles, and campaigns. I drove all aspects of the talent event coordination and corresponding marketing collateral for each tour.» I acted as a strategic publicity partner with internal departments to drive product, and I developed all materials while maintaining budget control for press releases, electronic press kits, talking points, and bios.» I conceptualized and orchestrated large scale red carpet events, satellite media tours, PR stunts, in-house unit publicity, and junkets. I was accountable for cultivating positive relationships with talent to achieve successful events and drive home entertainment sales.» I managed multiple North American PR agencies for the LGBT, Hispanic, Faith, Online, College, Urban, Grassroots, and Street teams. Noted project involvement includes:🎬 I achieved massive publicity exposure for the 25th Anniversary Edition of The Princess Bride by spearheading all aspects of publicity for the home entertainment release. I brought Billy Crystal, Robin Wright, Cary Elwes, Mandy Patinkin, Carol Kane, Wallace Shawn, and Director Rob Reiner together for a screening and Q&A at Alice Tully Hall in New York City, and escorted Cary Elwes on a personal NYC press tour.🎬 I was a key team member for the 50th Anniversary release of West Side Story. I worked directly with Rita Moreno, George Chakiris, and Russ Tamblyn, and orchestrated the Los Angeles red carpet premiere and hand and foot print ceremony at the Chinese Theatre.🎬 I worked with Dick Van Dyke for the release of Chitty Chitty Bang Bang.🎬 Additional publicity projects included the Tooth Fairy 2 with Larry the Cable Guy, Flicka: Country Pride with Clint Black, Little Angels with Roma Downy, and Wrong Turn 5: Bloody Beginnings.