• Develop customized guest segmentation strategies, and design programs tailored to each segment to drive customer loyalty and revenue growth. This includes 1:1 and customer lifecycle marketing.• Measure and monitor the effectiveness of campaigns and promotional activity by analyzing customer spend and visit results through A/B testing• Create customized dashboards and reports to help restaurant marketers and operators measure and monitor KPIs• Analyze program health and present findings to clients' C-suite on a quarterly basis (Quarterly Business Reviews)• Onboard clients from the design of a new loyalty program to the program's rollout.

• Manage over $100,000 in monthly recurring revenue which includes clients' loyalty, gift, and/or comp programs in the restaurant industry• Main project lead throughout the entire project life cycle for several loyalty/gift/comp/messaging program implementations for new clients ranging from 3 to 800+ units, successfully meeting project deadlines and requirements.• Utilize data-driven insights and KPIs to recommend best practices for loyalty/gift programs and configure new solutions, including mobile implementation, data analytics and promotions• Create custom technical documentation for clients and train marketing and operations team on loyalty functionality• Experience in multiple Point-of-Sale (POS) system integrations with the Paytronix specific software to meet business requirements• Troubleshoot Paytronix-specific technical issues on several POS systems including Aloha, Micros, POSitouch, Verifone terminals, and more. • Achieved Program Lead (August 2016)

• Assisted the client service department with creating customer Premium Reports which provide in-depth analysis on energy and water usage based on their utility data using the WegoWise software• Analyzed customer's utility data to identify and research the cause of outliers to ensure quality assurance• Supported the implementation of new clients by gathering client utility data in the WegoWise software platform through data entry and excel reports

• Evaluated state and local information technology request for proposals (RFPs) by reviewing its business requirements and qualifications• Provided administrative support to the Director of INTRASOFT International USA branch through calendar management and day-to-day office operations• Prepared monthly budget reports by aggregating financial information and reconciling the reports with business development activities