Jennifer Johnson Email & Phone Number

Burlingame, Ca, Us

We help both technology start-ups and public companies from strategy development all the way through delivering the execution frameworks, playbooks and tools needed to bring new products to market, enter new markets, inform innovative marketing campaigns and build repeatable sales processes. 454 Marketing, LLC delivers: • Go-to market, brand and integrated marketing strategy, planning and execution• Vertical or Audience-based market playbooks mapping insights into integrated marketing programs• Positioning, messaging and launch strategy to executionWe work shoulder-to-shoulder with executive teams bringing them the leadership and extra muscle to deliver on their key initiatives. Through a creative, fact-based positioning process and a proven, repeatable methodology for bringing new products to market, entering new markets or refining strategy, we have helped marketing and sales teams from 4 to 4,000 people. 454 Marketing clients include start-ups to public companies such as Agile Software (now Oracle; Product Lifecycle Management, Public Company), Axcient (Cloud-based Business Continuity, Start-up), Cantaloupe Systems (M2M, Cloud Vending, Private Company), dotCloud (PAAS, Start-up), EMC (Syncplicity, Public Company), GHX (Healthcare Supply Chain Management, Private Company), ITN (Information Services/Food service Supply Chain Management, Private Company), Keas (Social Health and Wellness, Start-up), LiftLab, Neoforma (now GHX; Healthcare, Supply Chain Management, Public Company), RingCentral, Paypal, Seagate, Shibumi, Solidcore (now McAfee, Security and Compliance), Voltage Security (now HP, Security/Encryption) and High Tail, formerly YouSendIt (Cloud-based Content Collaboration, Private Company).

Oakland, California, Us

Oakland, Ca, Us

Ed100 prepares you to make a difference in your school or school district. California's education system is complex and changing fast. Whether you are a parent, a teacher, or a community member, Ed100 helps you learn what you need to know to be informed, credible and ready for action.

San Francisco, California, Us

Okera is the first software provider to enable the management of data access and governance at scale for today’s modern heterogeneous data environments. Built on the belief that companies can do more with their data, Okera’s Active Data Access Platform allows agility and governance to co-exist and gives data consumers, owners and stewards the confidence to unlock the power of their data for innovation and growth. This unique, enterprise-wide platform facilitates the provisioning, accessing, governing and auditing of data in today’s multi-cloud, multi-data format, and multi-tool world.

San Francisco, Ca, Us

Responsible for corporate communications, content strategy, integrated marketing, brand strategy, creative services and web. Leading a team who: * Delivered first industry and customer conference - Capptivate -- with over 400 attendees and content-rich day with executives and practitioners from companies such as Google, Coca Cola Mattel, Expedia, Uber and the Weather Company* Delivered the first market and customer education program - App Annie Academy - with content-rich website and on-site training for different facets of the app lifecycle journey* Conducted a cross-company brand strategy review and refresh to bring App Annie forward as the leader in app market data and insights to help all companies be successful with apps* Grew SOV in AMER from 37% to 53% YOY and supported global comms team with average of 60% quarterly SOV; major press mentions in Forbes, Wall Street Journal, New York Times, Venture Beat, Tech Crunch with cover stories and data citings plus numerous speaking spots at Mobile Growth Ventures, grow.co, MWC, Forbes CMO Summit, WSJ.live and more* Managed a 12 person team of star talent and great passion

Belmont, Ca, Us

Responsible for corporate communications, content strategy, integrated marketing, brand strategy, creative services and web. Led a team who: * Set the brand foundation for RingCentral and led internal worldwide launch around its story and core values FITE (hyper Focused, relentlessly Innovative, Trusted partner, Empowering customer) * Delivered new Enterprise brand campaign told through customer hero stories (Box, Columbia University, Prosperworks, Kressa, CBCC) to support RingCentral's move upmarket* Built integrated marketing foundation and hired a team to drive strategy and execution of audience-based campaigns for Microsoft O365, Google for Work, Contact Center, Glip and Enterprise to support move upmarket* Delivered the brand, communications, and content strategy for RingCentral's first customer conference - ConnectCentral 2016 -- with over 250 attendees* Ran communications and analyst relations team who secured RingCentral as #1 leader in Gartner Group's UCaaS Magic Quadrant* Managed a 30 person team with marketing smarts and great talent

San Mateo, California, Us

Served as vice-president of product marketing to lead the launch of YouSendIt's new enterprise offering including positioning, competitive analysis, go-to-market activities, sales enablememt, content development and overall product launch resulting in a new website, major top-tier press coverage, and improved analyst relations with Gartner, Forrester, Giga and others. Delivered enterprise launch event with over 400 partners, customers, and prospects.

Phoenix, Az, Us

Built communications foundation, campaign strategy and marketing team of 10 strategists for University of Phoenix Schools & Colleges and strategic segments during time of massive transition in for-profit education space; led positioning, messaging and content strategy to support shift in attracting higher performing students through integrated channels both off-line and on-line; formalized integrated cross-channel launch approach with new programs across 200 campuses. Responsible for $24M annual marketing budget and associated KPIs across channels.

Austin, Tx, Us

Directed product and solution marketing efforts to map company growth from $12 million in 1999 to $55 million company in 2000 across key segments such as insurance, government, and e-commerce companies

Bachelors, International Affairs

Korean Language, Economics, International Affairs