Jennifer J. Wu

Jennifer J. Wu Email and Phone Number

Marketing Director | Integrated Marketing | Brand & Client Strategy @ David Yurman
Jennifer J. Wu's Location
New York, New York, United States, United States
Jennifer J. Wu's Contact Details

Jennifer J. Wu personal email

n/a
About Jennifer J. Wu

Storyteller and brand builder, with more than a decade of corporate and start-up experience across luxury, professional services and lifestyle media in the US and China.Specialties: brand management, product marketing, go-to-market planning and execution, B2B and B2C business development and client relations and strategic partnerships.Columbia MBA, Northwestern MSJ and Wellesley BA. Permanent work authorization in the US and Hong Kong.

Jennifer J. Wu's Current Company Details
David Yurman

David Yurman

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Marketing Director | Integrated Marketing | Brand & Client Strategy
Jennifer J. Wu Work Experience Details
  • David Yurman
    Director, Marketing Strategy
    David Yurman Sep 2023 - Present
    New York, Ny , Us
    - Brand and Product Strategy, Fine Jewelry, High Jewelry, High-Traffic Moments (Holiday, etc.)
  • Tiffany & Co.
    Global Marketing
    Tiffany & Co. Feb 2022 - Sep 2023
    New York, New York, Us
    - Fine Jewelry, China Projects, Packaging - Sustainability
  • Justin Alexander
    Director, Global Head Of Marketing & Communications
    Justin Alexander Feb 2020 - 2021
    Springfield, Nj, Us
    Designer house of brands including Justin Alexander, Viktor&Rolf Mariage, Savannah Miller- Led marketing department (incl. eight direct reports, plus agency partners) across brand, digital (social, email, site, search), wholesale/retail, events, PR & corporate communications- Launched virtual collection presentations, a cause-based global ambassador campaign and a charitable industry roundtable at New York Bridal Fashion Week; and co-developed a customer loyalty program among other inaugural marketing and sales initiatives
  • Ralph Lauren
    Manager, Global Brand Marketing
    Ralph Lauren Jan 2019 - Sep 2019
    New York, Us
    Full-time contract role held during MBA- Planned and executed digital-first 360-degree global brand campaigns, partnering with global design, merchandising, creative and cross-functional leads (across retail, e-commerce, media, digital/social, PR, events and consumer insights)
  • Pwc Mainland China And Hong Kong
    Manager, Business Development & Client Relationships
    Pwc Mainland China And Hong Kong Nov 2013 - Nov 2017
    Shanghai, China, Cn
    US Business Desk, serving American companies doing business and investing in China- Developed and drove a firm-wide go-to-market program and CRM strategy for U.S. Fortune 500 clients- Served as the engagement/partnership manager for the American Chamber of Commerce Shanghai to co-produce and market their 2017 and 2018 China Business Climate ReportsPromoted in 2015. Additional/previous roles across:- Emerging Technologies, and TMT advisory services- Health Industries
  • Pwc Mainland China And Hong Kong
    Founding Team Member, You Plus
    Pwc Mainland China And Hong Kong Jul 2016 - Jun 2017
    Shanghai, China, Cn
    A young talent training start-up and a PwC global pilot project- Identified and initiated outreach with top Chinese and Fortune 500 companies for industry partnerships- Directed international B2C sales/marketing to target U.S.-educated Chinese talent
  • Shangri-La Group
    Translator, Public Relations
    Shangri-La Group Dec 2013 - Dec 2014
    Hong Kong, Hk
    -Translated from Mandarin Chinese and wrote English-language PR materials
  • Ringier Ag
    Senior Editor, City Weekend
    Ringier Ag Oct 2011 - Nov 2013
    Zürich, Zürich, Ch
    Leading biweekly lifestyle and entertainment website and publication with a circulation of 60,000 per issue (25 issues per year)- Managed and expanded the Arts sections and launched a new Community magazine in 2012- Led production of a 200-page city guide in 2013, on behalf of the managing editor- Planned, commissioned, edited, proofread and sourced photos for articles and features, including a cover story each issue- Recruited, trained and managed writers and freelancers and collaborated with design, sales, marketing and distribution teams- Developed a broad network of contacts and maintained an extensive online database of city listings (venues and events)- Sourced a recurring six-figure RMB sales account and organized an office clothing drive for a local charityPromoted in role in 2013.
  • Abc News
    Reporter
    Abc News 2009 - 2009
    New York, New York, Us
    - Reported and wrote articles and blog posts for ABCNews.comFor World News and Good Morning America programming:- Conducted field research including interviews, monitored press and other media and identified story ideas and interview subjects - Assisted producer and camera crew in TV production and post-production
  • We Marketing Group
    Marketing And Advertising
    We Marketing Group 2008 - 2009
    Xu Hui District, Shanghai, Cn
    - Reported to the head of planning and account directors at the Shanghai office- Researched, revised, translated and modeled information for planning and brand consultancy presentations for clients across retail, CPG and F&B- Managed consumer insights data, monitored and analyzed competitors and determined market entry strategy and target account profiling
  • Dezan Shira & Associates
    Editorial
    Dezan Shira & Associates 2008 - 2008
    Kowloon, Hong Kong, Hk
    - Edited and wrote briefs and articles for China Briefing (a business magazine and daily news commentary)- Researched and edited information for China regional business guides
  • Learning Express Toys
    Sales
    Learning Express Toys 2006 - 2006
    Devens, Ma, Us
    - Achieved sales targets first among team on the sales floor- Provided strong customer service through demonstrated product knowledge and shopping assistance

Jennifer J. Wu Skills

Smo Writing Development Video Production Social Media Brand Marketing Business Relationship Management Account Management Usability Testing Digital Media Business Development Photography Digital Marketing Customer Relationship Management Seo Customer Experience Management Program Management Microsoft Excel Editing Journalism Brand Strategy Management User Interface Design Project Management Brand Management Assurance Adobe Creative Suite Copy Editing User Experience Design Storytelling

Jennifer J. Wu Education Details

  • Columbia Business School
    Columbia Business School
    Entrepreneurship
  • Northwestern University - Medill School Of Journalism
    Northwestern University - Medill School Of Journalism
    Interactive Publishing
  • Wellesley College
    Wellesley College
    International Relations -- Political Science (Double Major)
  • St. John'S School
    St. John'S School

Frequently Asked Questions about Jennifer J. Wu

What company does Jennifer J. Wu work for?

Jennifer J. Wu works for David Yurman

What is Jennifer J. Wu's role at the current company?

Jennifer J. Wu's current role is Marketing Director | Integrated Marketing | Brand & Client Strategy.

What is Jennifer J. Wu's email address?

Jennifer J. Wu's email address is je****@****der.com

What schools did Jennifer J. Wu attend?

Jennifer J. Wu attended Columbia Business School, Northwestern University - Medill School Of Journalism, Wellesley College, St. John's School.

What are some of Jennifer J. Wu's interests?

Jennifer J. Wu has interest in Social Responsibility, Fashion, Yoga, Photography, Media/tech.

What skills is Jennifer J. Wu known for?

Jennifer J. Wu has skills like Smo, Writing, Development, Video Production, Social Media, Brand Marketing, Business Relationship Management, Account Management, Usability Testing, Digital Media, Business Development, Photography.

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