- Leading the development and execution of comprehensive digital marketing strategies for clients that increased online brand visibility. Brands include brands NFL & Super Bowl 2020, Hyundai, Bonavita Brands, Ministry of Tourism for the Bahamas, gopuff, and more.- Overseeing a team of marketing professionals, providing guidance, mentoring, and fostering a collaborative work environment.- Develop creative strategies for content that thinks ‘Social First’ for TikTok and Instagram. Launched an in-house content studio to provide cost efficient solutions to clients. - Implemented data-driven decision-making processes to optimize marketing campaigns and allocate resources effectively. This has directly led to 10x increase in ROI’s for clients.- Collaborated with clients' product development teams to align marketing efforts with product launches, resulting in successful product releases and increased market share.- Managed multi-million dollar annual marketing budgets for clients, ensuring cost-effective strategies and efficient resource allocation.- Established strong partnerships with influencers and industry leaders, expanding our agency network reach and credibility.

- Spearhead the development and execution of client's digital marketing initiatives - Specializing in Branding & Marketing Strategies from start-ups to large international corporations in planning, development, and directing the marketing efforts for a particular brand or product. Particular focus on cost-effective creative strategies involving social media and online promotion.- Collaborated with cross-functional teams to ensure consistent branding and messaging across all digital channels.- Utilized analytics tools to track and report on key performance metrics, making data-driven adjustments to optimize marketing strategies.- Brand Launch / Activation and Event Production Management for special events including, Orange Bowl, Miami Beach World Polo Cup, Rock Fashion Week, and Audi A8 World Premiere Launch.

As fCMO of a CPG Asian / Ethnic Grocery Brand, here are some of my highlights:- Secured partnership with one of the largest Grocery Distributors in the United States. In less than 1 year this has led to a 4x growth in market availability and increased sales over 300%+ for B2B2C. - Lead all strategic partnership opportunities with retailers and distributors to extend reach, drive brand visibility, and amplify marketing efforts. Including in-store sales and promotions. Negotiate and manage relationships to maximize mutual benefit and ROI.- Developed strategic brand positioning to establish Sunny’s Gourmet Products, a Korean / Ethnic / Asian brand with a mainstream consumer. This was accomplished by establishing the the brand's value proposition, differentiation, and positioning within the competitive landscape. Along with developing compelling messaging and creative assets that resonate with target consumers and drive brand affinity.- Lead the development and execution of annual and long-term marketing plans, encompassing brand positioning, product launches, pricing strategies, promotional activities, and distribution channels. - Leverage consumer and industry insights for product development to identify opportunities for innovation and expansion within the portfolio. This has led to the coming launch of 2 new products that will strategically place the brand in a higher traffic grocery area to expand sales and brand reach with new mainstream consumers. - Oversee the development and execution of integrated marketing campaigns across multiple channels, including digital, social media, traditional advertising, PR, and experiential marketing. Ensure consistency and synergy across all touchpoints to maximize impact and engagement.- Develop and manage the marketing budget, allocating resources effectively to achieve marketing objectives while optimizing ROI. This includes full management and ownership of trade shows and consumer events.

- Led rebranding of entire product portfolio to resonate with a modern, mainstream consumer. This included labels, packaging, visual assets, marketing collateral, and website. The re-positioning directly led to partnership with Whole Foods. - Managed and lead external partners to set strategy and develop and execute tactics. This included cross-channel responsibilities in Retail, Distribution, and DTC.- Developed and identifed consumer insight to drive profitable growth.- Developed and managed all consumer facing communication including social media, newsletter, and website.- Stay updated on industry trends and best practices to continuously innovate and enhance the brand's positioning and messaging.- Served as a brand steward internally and externally, ensuring consistency in brand messaging and visual identity across all communication channels, marketing disciplines and touchpoints.

Tech-Powered Foodservice from 2 Sisters bringing Korean flavor and Bibimbap inspired bowls to a phone near you ✌🏽🇰🇷👯‍♀️As fCMO here are some of my highlights:- Developed strategic partnerships with high performing operators to expand the brand footprint for delivery by 5x and sales by 10x+ with partners that include REEF Technology and CookUnity.- Disrupted the Consumer Food Delivery experience with the innovation and viral sensation of unique brand packaging.- Driving innovative ways to connect with today’s consumer through creative Digital Hospitality tactics.- Lead and oversee all aspects of marketing and communications, including digital marketing, social media, branding, advertising, public relations, events, and promotions with a focus on achieving tangible business results that enhance brand positioning and drive business growth.- Utilize market research and consumer insights to identify emerging trends and opportunities within the restaurant industry.- Collaborate with internal and external teams to ensure alignment of marketing strategies with overall business objectives.- Manage marketing budgets and allocate resources effectively to achieve maximum ROI.- Implement targeted marketing campaigns and promotions to enhance customer acquisition and retention in the highly competitive restaurant market.- Drive customer engagement and loyalty through targeted campaigns and promotions.- Analyze key performance metrics and KPIs to measure the effectiveness of marketing initiatives and drive continuous improvement.

High quality Automated Foodservice solutions powered by tech that spark joy! We provide and service fully automated vending machines that sell made to order items from 2 Korean Girls such as their Quickie Kitchen, cotton candy, and unique Asian snacks. - Manage Operations: Inventory, Ordering, Vendor Relations, General Engineering & Troubleshooting.- Daily Maintenance & Monitoring of Equipment.- Marketing: Content Creation and Brand Awareness through various digital marketing tactics including social media, email, and networking.- Business Development: Proactively identify opportunities for partnership.

- Oversee for all corporate and business marketing communication and Branding.- Developed marketing goals to translate into marketing strategies for effective marketingcommunications plans, and execution of those plans.- Work with the Executive Team and external agency partners to develop marketing communicationstrategies in support of business and product marketing plans.- Directed the development of effective brand communications. Managed brand identity to ensureconsistency of message and brand compliance that effectively communicates the brand story.- Leadership on digital, social media presence, and PR - including company website to ensure online anddigital strategies are consistent with off-line strategies and support corporate and business-unit brandobjectives. Ensured effective content and SEO management.- Managed event presence, including conferences, sponsorships, workshops, and presentations.- Developed marketing communications budget and executed programs within budget includingexperiential, content production, social media ad’s, influencer campaigns, and printed collateral.

Leads social media initiatives on strategy, branding, and overall campaign effectiveness. Our goal is to propose unique solutions to leverage brands on social media.

Experienced in developing social media strategies - channel, content, targets, brand guidelines - both B2C and B2B. Works with clients on integrating a social media strategy on building brand awareness through lead generation and loyalty. Understanding and application of social monitoring tools to establish best practices and results. Utilizes an Influencer Strategy, definition and planning with an understanding how to integrate with PR efforts.

- Leading strategic partnerships with over 75 brands with more than 15 of the top record labels in the country for integration into lyrics and/or music videos of Top 40 songs. Including Lady Gaga, J-Lo, Flo-rida, T-Pain, and more.- Prepared & Executed Music Partnership & Brand Integration Contracts. Including Negotiating Strategy, Brand Partnership Terms, and Cost.- Collaborated with PR agencies to secure media coverage and increase the brand's visibility in national and industry publications.- Conducted regular market research to stay updated on industry trends in Music as it relates to Pop Culture.

Legacy Marketing Partners is recognized as one of the top Experiential Marketing agencies in the country. We apply strategic thinking, full-service creative and flawless execution to deliver valuable, measurable ideas through the line and through the marketing mix.• Managed Marketing Promotion Programs for Pernod Ricard Brands: Absolut Vodka & Malibu Rum.• Coordinated Promotions with venue, manager, and brand ambassadors.• Responsible for managing elements of promotion for flawless execution including training staff, setting up POS, manage brand ambassadors, timesheet, and budget.