Provide small businesses with marketing consultation, marketing plans, SEO, social media management, paid social media strategy and content creation focused on hyper-local marketing and advertising techniques on a freelance basis.o Ask to see my portfolio for detailed examples.

• Strategize, manage, plan, create and schedule content for the global social media accounts (Facebook, Instagram, LinkedIn, Twitter, YouTube) of NEP Group, one of the biggest B2B broadcast service providers in the world. Provide content moderation across all social media platforms.• Track and analyze social media performance metrics, along with competitors, and produce reports with takeaways and suggestions.• Function as NEP’s in-house expert on using social media, providing tips and training for colleagues, and championing the internal social media ambassador program. o Created comprehensive Social Media Management Playbook to guide regional marketing managers around the world in creating, analyzing, and monitoring social media.o Updated social media policies to reflect the ever-changing landscape of social media.o Restarted the social media Brand Ambassador program to engage and empower employees to post about NEP on their personal social media accounts. • Engage social listening tools to gauge brand sentiment and mentions online.• Monitor NEP’s subsidiary social media accounts for accuracy and consistency, offering recommendations and feedback to the regional marketing managers and social media content producers.• Research emerging social media tactics and trends to determine ways to innovate and improve the social presence and processes at NEP Group.

• Worked as part of the on-site internal agency servicing the print production needs for the Dick’s Sporting Goods chain. Functioned as the main point of contact between the client and the production facility.• Project managed, wrote creative briefs, estimated and presented prototypes of new signage and display initiatives identified by the client. Upon approval, released to production and made sure elements delivered to stores on time. • Offered advice, suggestions, and perspective in response to client signage and execution challenges. • Responsible for the management of six on-site production staff members, overseeing estimating, distribution lists, artwork preflighting and instructional design.• Ensured distribution lists, artwork and pricing estimates were accurate and turned over to production on time and that signage projects remained on schedule.

• • Worked exclusively with one of the world’s top athletic footwear and apparel brands, adidas, to implement new brand shop installations within Dick’s Sporting Goods stores.• Managed vendor partners to ensure that all fixture installations were completed on time and within budget. Regularly reviewed vendor performance to make sure brand standards were upheld. Bid out new work as needed. Issued purchase orders and maintained relevant budgets.• Maintained open lines of communication with brand shop partners at Dick’s Sporting Goods via regular conference calls and meetings to ensure all stakeholders are aligned on the current state of all ongoing in-store projects. Facilitated review and approval of new brand shop concepts proposed for use within Dick’s Sporting Goods stores.• Strategized, created, and implemented best practices to maximize successful rollout of future marketing projects. Collaborated to make sure that Project Charters accurately reflected the best interests of the brand. • Forged new pathways of communication between internal teams to promote successful ongoing in-store executions.

• • Developed the highest level of storytelling within the key account sporting goods channel and delivered best in class seasonal in-store initiatives encompassing footwear, accessories and apparel.• Strategized during seasonal line review meetings with both internal and external stakeholders to ensure that the product assortment was appropriate and came to life at retail.• Drove, aligned, and executed all key brand and channel specific brand activation initiatives in-store, ensuring directives were met, tools were developed, and the brand voice was clearly communicated and cohesive at retail.• Maintained diverse relationships with vendors and accounts and partnered to build alliances with new contacts to ensure the success of future concepts and ideas.• Planned, provided budgets, and managed seasonal account-specific in-store programs by interpreting key campaigns/strategies and incorporating themes into point-of-sale displays, fixtures, and graphics.• Briefed, developed, and executed two dimensional and three-dimensional elements, such as in-store graphics, signage, window displays, as well as all printed branded-environment graphics, and branding assets.• Partnered on launch of all outbound marketing vehicles including print, social media, radio, and out-of-home executions.

• Managed regionalized strategic merchandising and in-store marketing plans supporting national Key Accounts with the highest strategic significance, ensuring that company brands were optimally showcased at retail in concept shops, floor plans, seasonal resets, brand signage and point-of-purchase programs • Briefed in and directed internal creative service teams for development of creative strategy and key messaging to support in-store programs aligning with national brand initiatives• Oversight of integrated in-store marketing plans supporting Columbia Sportswear and Sorel Brand initiatives for sales objectives and in-store direction • Implemented Go-to-Market/Launch initiatives and budgets within Key Accounts on a seasonal basis by mobilizing multiple internal and external business stakeholders• Increased overall sell-through working as liaison with internal/external cross-functional teams and direct reports ensuring successful national marketing and in-store plans• Evaluated and optimized projects supporting brand strategic sales initiatives communicating critical data to Marketing/Sales/Key Account Teams • Managed the development of a diversified team of 7 remotely located Field Visual Merchandisers by setting objectives, reviewing performance, recommending education, and providing on-the-job training opportunities to increase knowledge and skill level until July 2014• Collaborated in all aspects of transitioning in-house field merchandising service to a third party merchandising service, including creating instructional material and conducting training meetings, developing best practices merchandising guidelines for servicing selected Key Accounts, and reviewing store visit reports and providing feedback• Created detailed merchandising directives for the field merchandising teams on a seasonal basis to ensure in-store marketing elements were displayed properly at retail