Execute sales and merchandising for 140 retail accounts representing 49 brands. Oversee the Denver Metro, Estes Park and Northern Colorado territory.

Formulate and execute effective retail and merchandising strategies resulting in $192,000 in sales the first year.• Oversee the entire retail product lifecycle, from concept creation and negotiation to procurement and custom item design. Creating a one stop shop customer experience exceeding sales expectations the first year.• Lead and manage the visual merchandising training program resulting in a better understanding of visual execution creating a more cohesive customer shopping experience resulting in 20% increase in sales over last year.• Skillfully analyze sales reports, maintain inventory, and ensure products consistently meet sales targets.• Collaborate with management to evaluate product viability and uncover market opportunities.• Successfully execute special events and pop-up markets, managing graphic design and procurement.• Build and manage a Shopify website, handling product selection, pricing, descriptions, inventory management and shipping.• Execute a thriving seasonal gift basket program, including procurement, pricing, and marketing.• Maintain uniform programs, oversee sourcing and custom logo imprinting.• Efficiently complete special projects and remodels in accordance with the brand's visual identity.• Cultivate strong vendor relationships and consistently meet deadlines and budgets.• Craft store layouts to maximize sales and reinforce brand identity.

Promoted and safeguarded Levi brand standards and strategies, leading to increased market share resulting in 15% increase in territory sales.• Delivered consistent and timely feedback to corporate office, buyers, and store management, offering actionable insights and solutions to achieve annual sales goals.• Analyzed store sales data and negotiated changes, resulting in a +10% increase in sales over the goal.• Demonstrated determination in prioritizing goals, removing obstacles, and focusing on results-oriented tasks.• Conducted 24 seminars at the store and district levels to educate employees on brand standards, product knowledge, and selling techniques. This training improved brand loyalty, customer satisfaction, and increased employee engagement. • Ensured the execution of all brand marketing materials including seasonal and holiday store sets, wall graphics, window, and exterior signage.• Influenced stakeholders to expand incremental space, outposts, and cross-merchandising displays in stores.• Provided expert brand advice and delivered exceptional customer service in a retail setting.

Successfully implemented brand-appropriate strategic merchandising to boost sales, leading to the #2 performing store in a 10-store district.• Prioritized daily tasks and provided guidance to 4 direct reports and 10 soft lines employees.• Collaborated with store management and department leads to assess store performance and market trends, devising action plans as necessary.• Defined, implemented, and maintained key KPIs tied to the company’s growth initiative.• Conducted training and development sessions for all store staff on Visual Merchandising standards, corporate communications, new product launches, selling points, advertising, and promotions.• Implemented a system for employees to access pertinent information and resources.• Applejack Wine & Spirits, Merchandising and Marketing Manager (2013-2016)• Created and implemented comprehensive Visual Merchandising standards, training, fixturing, POS standards, and product knowledge.• Collaborated with 8 department managers and senior executives to execute floor moves, seasonal sets, and special promotions.• Contributed to achieving the store's annual sales goal of $54 million through data analysis and strategic placement of Key Sales Drivers.• Successfully managed non-alcoholic accessories, increasing sales volume by 20% over the previous year through footprint expansion, improved planograms, and vendor negotiations.• Oversaw and evaluated all marketing projects, including in-house promotions, social media, and special events.• Developed strategies to ensure the timely completion of all projects.• Maintained daily interactions with 25 sales representatives and vendor representatives to meet their needs and uphold corporate standards at the store level.

Formulated and executed effective retail and merchandising strategies resulting in $245k in sales per year.• Created and implemented comprehensive Visual Merchandising standards, training, fixturing, POS standards, and product knowledge.• Collaborated with 8 department managers and senior executives to execute floor moves, seasonal sets, and special promotions.• Contributed to achieving the store's annual sales goal of $54 million through data analysis and strategic placement of Key Sales Drivers.• Successfully managed non-alcoholic accessories, increasing sales volume by 20% over the previous year through footprint expansion, improved planograms, and vendor negotiations.• Oversaw and evaluated all marketing projects, including in-house promotions, social media, and special events.• Developed strategies to ensure the timely completion of all projects.• Maintained daily interactions with 25 sales representatives and vendor representatives to meet their needs and uphold corporate standards at the store level.

Fostered accountability and ownership of visual merchandising among store managers and staff, emphasizing brand-appropriate storytelling and product knowledge.• Identified and capitalized on key business drivers and merchandising opportunities, leading to a 10% increase in overall sales within the territory.• Successfully managed 4 store openings in the Denver market, showcasing expertise in new store construction, buying, staff recruitment, training, and the store opening process.• Acted as a liaison to corporate headquarters, providing valuable sell-through information and inventory quantities, while executing the sales of new product launches.• Conducted comprehensive staff training on Merchandising standards across a 42-store region, covering big box, chain, and independent jewelers. This training improved brand awareness, customer satisfaction, and increased employee engagement. • Implemented seasonal graphics and product planograms to enhance visual merchandising and brand presentation.

Develop and facilitate all Visual Merchandising standards and guidelines for 24 store chain. Store planning, new store openings from origination to completion.Worked closely with buying department and vendors.Develop and train visual team in product knowledge, display standards,inventory management, computer efficency.