Jennifer Kenyon Underhill, Ms Imc

Jennifer Kenyon Underhill, Ms Imc Email and Phone Number

Agency Lead | Digital Shelf Product Content Management and SEO @ GroupM
Framingham, MA, US
Jennifer Kenyon Underhill, Ms Imc's Location
Framingham, Massachusetts, United States, United States
Jennifer Kenyon Underhill, Ms Imc's Contact Details

Jennifer Kenyon Underhill, Ms Imc work email

Jennifer Kenyon Underhill, Ms Imc personal email

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About Jennifer Kenyon Underhill, Ms Imc

Experienced digital marketing professional with over 15 years experience in the Search Engine Marketing industry, specializing in Integrated Marketing Communications (IMC), Influence Marketing, Organic Search and Digital Shelf Management - Product Detail Page content development, optimization, and syndication. Catalyst, a WPP Agency, services Fortune 500 clients to enable them to reach target audiences in the digital age. Catalyst leverages its close partnership with fellow WPP & GroupM agencies including MediaCom, Mindshare, and Wavemaker to deliver integrated digital marketing solutions with world class results.

Jennifer Kenyon Underhill, Ms Imc's Current Company Details
GroupM

Groupm

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Agency Lead | Digital Shelf Product Content Management and SEO
Framingham, MA, US
Jennifer Kenyon Underhill, Ms Imc Work Experience Details
  • Groupm
    Agency Lead | Digital Shelf Product Content Management And Seo
    Groupm
    Framingham, Ma, Us
  • Catalyst
    Director, Organic Search & Digital Shelf Content Management
    Catalyst Sep 2019 - Present
    Greater Boston Area
    2021 - Responsible for Product Detail Page content development, optimization, and syndication across numerous CPG and Auto retailers. Published Articles:"Private Label Growth: Empathetic Marketing is Key" https://multichannelmerchant.com/blog/private-label-growth-empathetic-marketing-is-key/ Multichannel Merchant, September 2021"Connect with Consumers through Empathetic Marketing" https://www.catalystdigital.com/connect-with-consumers-through-empathetic-marketing/ - Catalyst Blog, April 2021"Balancing Top & Bottom Funnel Content" - https://www.catalystdigital.com/balancing-top-and-bottom-funnel-content-for-better-business-results/ - Catalyst Blog, June 2020"Performance Marketing Perspective Interview" - https://www.catalystdigital.com/performance-marketing-perspective-interview-with-jennifer-kenyon/ - Catalyst Blog, April 2020
  • Catalyst, A Wpp Agency
    Organic Search Director
    Catalyst, A Wpp Agency Jan 2013 - Present
    Boston, Ma
    Author of the "Luxury Marketing Search Strategy" series published in Search Engine Watch, March 2019https://www.searchenginewatch.com/2019/03/06/luxury-marketing-search-strategy-part-one/https://www.searchenginewatch.com/2019/04/03/luxury-marketing-search-part-two/https://www.searchenginewatch.com/2019/09/17/luxury-marketing-search-strategy-part-3-integrated-marketing-communication/https://www.searchenginewatch.com/author/jenniferkenyon/Responsible for account and category management through the understanding of client's products, competition, industry, marketing goals, and objectives. Research campaign performance and analytics data and develop key insights for quarterly and annual business reviews. Manage a team of Search Managers in achieving performance KPIs. Provide guidance to team members through strategic and tactical input for successful execution of SEO campaigns.
  • Catalyst, A Wpp Agency
    Organic Search Manager
    Catalyst, A Wpp Agency Sep 2008 - Jan 2013
    Boston, Ma
    Responsible for developing the Organic Search (SEO) strategy for client campaigns based on client goals and objectives which included: keyword phrase strategy development, website analysis (technical and content recommendations), competitive analysis, new content recommendations, and linking strategy development. Mentored new SEO Specialists and Search Managers.
  • Iprospect
    Search Marketing Specialist/Algorithmic Search Analyst
    Iprospect Oct 2005 - May 2008
    Planned and developed strategic Search Engine Marketing (SEM and SEO) campaigns for clients. Campaigns included website performance, data analysis, and website redesign strategy consultation.Utilized client relationship management and project management skills in order to manage overlapping deadlines to implement search engine marketing initiatives for clients successfully.Created and deliver customized monthly reports for clients which included key metrics relating to the performance of Search Engine Marketing campaigns.Pioneered "Social Media Trends" team for the company: Included the development of social media updates and presentations to help educate internal staff about emerging technologies.
  • Mga Entertainment
    Art Project Manager
    Mga Entertainment Jun 2003 - May 2005
    Supported Advertising Department, Art Director, and Creative Director with special projects. Managed all aspects of incoming projects which included project scheduling, delegation, and the assessment of needs in order to complete projects according to deadlines.Responsible for routing all projects to appropriate individuals for approval, and for communicating changes to the Senior Graphic Designer and Art Director.Coordinated photo shoots for major advertising campaigns, specifically "Bratz Lifestyle Power Campaign" and "Hollywood Reporter." Responsibilities included: booking photographers, models, stylists, and teachers (for children models); gathered product; and accommodated special needs, such as set painting.Managed budget and billing: obtained estimates from vendors, generated PO requests, and communicated information to vendors in a timely manner.
  • Emi Music Marketing
    National Marketing Assistant
    Emi Music Marketing 2001 - 2003
    Supported National Marketing Team and Vice President of Department, and coordinated special projects.Managed all aspects of Point-of-Purchase (POP) ordering for seven regional offices which included serving as main point of contact, obtained price quotes from vendors and maintained generic inventory levels.Acted as coordinator and point person for EMI at NARM convention attended by over 2,000 people. Responsibilities included: hotel and travel arrangements for 30 individuals; organized conference suite and presentation materials; arranged catering services.Gathered and organize merchandise information and prepared Weekly Update Report which was distributed to Sales and Marketing Teams nationwide and served as key communication between record labels and field offices.
  • Tmp Worldwide
    Account Exceuctive/Training Supervisor
    Tmp Worldwide 1999 - 2001
    Maynard, Ma
  • Want Ad Publications
    Graphic Arts Specialist
    Want Ad Publications 1996 - 1999
    Sudbury, Ma

Jennifer Kenyon Underhill, Ms Imc Skills

Seo Web Analytics Sem Digital Marketing Organic Search Google Analytics Social Media Marketing Social Media Online Advertising E Commerce Analytics Competitive Analysis Project Management Crm Digital Strategy Search Engine Optimization Mobile Search Management Advertising Search Engine Marketing Customer Relationship Management

Jennifer Kenyon Underhill, Ms Imc Education Details

Frequently Asked Questions about Jennifer Kenyon Underhill, Ms Imc

What company does Jennifer Kenyon Underhill, Ms Imc work for?

Jennifer Kenyon Underhill, Ms Imc works for Groupm

What is Jennifer Kenyon Underhill, Ms Imc's role at the current company?

Jennifer Kenyon Underhill, Ms Imc's current role is Agency Lead | Digital Shelf Product Content Management and SEO.

What is Jennifer Kenyon Underhill, Ms Imc's email address?

Jennifer Kenyon Underhill, Ms Imc's email address is je****@****bal.net

What is Jennifer Kenyon Underhill, Ms Imc's direct phone number?

Jennifer Kenyon Underhill, Ms Imc's direct phone number is +161766*****

What schools did Jennifer Kenyon Underhill, Ms Imc attend?

Jennifer Kenyon Underhill, Ms Imc attended Northwestern University, Regis College, Mass Bay Community College.

What skills is Jennifer Kenyon Underhill, Ms Imc known for?

Jennifer Kenyon Underhill, Ms Imc has skills like Seo, Web Analytics, Sem, Digital Marketing, Organic Search, Google Analytics, Social Media Marketing, Social Media, Online Advertising, E Commerce, Analytics, Competitive Analysis.

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