Jennifer Kenyon Underhill, Ms Imc Email & Phone Number

Framingham, Ma, Us

Greater Boston Area

2021 - Responsible for Product Detail Page content development, optimization, and syndication across numerous CPG and Auto retailers. Published Articles:"Private Label Growth: Empathetic Marketing is Key" https://multichannelmerchant.com/blog/private-label-growth-empathetic-marketing-is-key/ Multichannel Merchant, September 2021"Connect with Consumers through Empathetic Marketing" https://www.catalystdigital.com/connect-with-consumers-through-empathetic-marketing/ - Catalyst Blog, April 2021"Balancing Top & Bottom Funnel Content" - https://www.catalystdigital.com/balancing-top-and-bottom-funnel-content-for-better-business-results/ - Catalyst Blog, June 2020"Performance Marketing Perspective Interview" - https://www.catalystdigital.com/performance-marketing-perspective-interview-with-jennifer-kenyon/ - Catalyst Blog, April 2020

Boston, Ma

Author of the "Luxury Marketing Search Strategy" series published in Search Engine Watch, March 2019https://www.searchenginewatch.com/2019/03/06/luxury-marketing-search-strategy-part-one/https://www.searchenginewatch.com/2019/04/03/luxury-marketing-search-part-two/https://www.searchenginewatch.com/2019/09/17/luxury-marketing-search-strategy-part-3-integrated-marketing-communication/https://www.searchenginewatch.com/author/jenniferkenyon/Responsible for account and category management through the understanding of client's products, competition, industry, marketing goals, and objectives. Research campaign performance and analytics data and develop key insights for quarterly and annual business reviews. Manage a team of Search Managers in achieving performance KPIs. Provide guidance to team members through strategic and tactical input for successful execution of SEO campaigns.

Boston, Ma

Responsible for developing the Organic Search (SEO) strategy for client campaigns based on client goals and objectives which included: keyword phrase strategy development, website analysis (technical and content recommendations), competitive analysis, new content recommendations, and linking strategy development. Mentored new SEO Specialists and Search Managers.

Planned and developed strategic Search Engine Marketing (SEM and SEO) campaigns for clients. Campaigns included website performance, data analysis, and website redesign strategy consultation.Utilized client relationship management and project management skills in order to manage overlapping deadlines to implement search engine marketing initiatives for clients successfully.Created and deliver customized monthly reports for clients which included key metrics relating to the performance of Search Engine Marketing campaigns.Pioneered "Social Media Trends" team for the company: Included the development of social media updates and presentations to help educate internal staff about emerging technologies.

Supported Advertising Department, Art Director, and Creative Director with special projects. Managed all aspects of incoming projects which included project scheduling, delegation, and the assessment of needs in order to complete projects according to deadlines.Responsible for routing all projects to appropriate individuals for approval, and for communicating changes to the Senior Graphic Designer and Art Director.Coordinated photo shoots for major advertising campaigns, specifically "Bratz Lifestyle Power Campaign" and "Hollywood Reporter." Responsibilities included: booking photographers, models, stylists, and teachers (for children models); gathered product; and accommodated special needs, such as set painting.Managed budget and billing: obtained estimates from vendors, generated PO requests, and communicated information to vendors in a timely manner.

Supported National Marketing Team and Vice President of Department, and coordinated special projects.Managed all aspects of Point-of-Purchase (POP) ordering for seven regional offices which included serving as main point of contact, obtained price quotes from vendors and maintained generic inventory levels.Acted as coordinator and point person for EMI at NARM convention attended by over 2,000 people. Responsibilities included: hotel and travel arrangements for 30 individuals; organized conference suite and presentation materials; arranged catering services.Gathered and organize merchandise information and prepared Weekly Update Report which was distributed to Sales and Marketing Teams nationwide and served as key communication between record labels and field offices.

Maynard, Ma

Sudbury, Ma

Master’S Degree, Integrated Marketing Communications (Imc), Graduate

Relevant Coursework: Consumer Insights Marketing Management Statistics and Marketing Research Financial Accounting IMC Strategic Process.

Ba, Cum Laude, Communications

Activities and Societies: Who's Who in Athletics, Who's Who Among Students in American Colleges and Universities, Delta Epsilon Sigma

Networking & Web Page Creation

Intermediate Networking (November 2011), Wireless Networking (May 2012), Creating Web Page (June 2012), Advanced Web Pages (July 2012).