Jennifer M. Kern Email & Phone Number

Longmont, CO

• Translate client objectives into effective organic search marketing strategies
• Identify key SEO KPIs
• Track and report website traffic, rankings, and site performance for clients
• Define client SEO strategies and roadmaps to improve page ranking and increase organic website traffic through: ---Keyword optimization tactics ---On-page optimization ---Site structure optimization ---Implementation.
• Collaborate with content writers to optimize content for client sites to drive organic traffic
• Deliver comprehensive site auditing and analysis with recommendations to support effective site crawlability and indexation (technical SEO analysis)

Lafayette, CO

Lafayette, CO

• Manage and coordinate all digital marketing efforts for mdm.com, including email marketing, lead generation, landing page optimization, A/B testing, SEO, PPC, and remarketing campaigns.
• Develop, implement and maintain the strategy and plans for inbound and outbound marketing efforts.
• Monitor website analytics and website diagnostics using Google Search Console.
• Implemented marketing automation system enabling trigger-based demand generation and nurture campaigns, lead scoring and segmentation.
• Develop strategies for website usability to optimize visitor-to-lead conversion.
• Manage and prioritize website updates based on user research data, best practices and direct user feedback.

Lafayette, CO

Lafayette, CO

• Collaborated with UT faculty, researchers, librarians, and museum curators to create usable and accessible information architecture and navigation for online exhibits, catalogues, portals, galleries, and other.
• Developed and implemented heuristic and task-based usability tests and accessibility reviews for Web sites. Consulted on sites done by others. Recommended improvements and changes based on interpretation of test results.
• Analyzed target audiences and their informational and functional needs. Worked with clients to define goals, strategy, content, and features for Web projects.
• Communicated with UT Digitization Center, design team, site builders, and programmers throughout production cycle to ensure proper implementation of information architecture.
• Created Web/print documentation to accompany information architecture, including an architecture plan, wireframe templates, and an assets sheet for every project.
• Delivered reference services, in person and virtually, using a broad range of electronic and print information resources.

Austin, Texas Area

• Developed and taught research classes focusing on academic writing and critical thinking skills for undergraduates in the Division of Rhetoric and Composition (RHE 306/309), Freshman Seminars and FIG (Freshman Interest.
• Researched, wrote, and maintained content for the Undergraduate Library Web site.
• Participated in the design and organization of online content for UGL/FAC (Flawn Academic Center) Web site.
• Developed and organized online content for RHE 306/309 library course pages.
• Designed, organized and promoted delivery of research guides and assignments through Blackboard and other course management systems.
• Coordinated the scheduling of library sessions, rooms and instructors for RHE 306/309 classes; served as library liaison for Rhetoric and Composition instructors.

Austin, Texas Area

• Delivered reference and technical service using a broad range of online and print sources to support undergraduate education.
• Planned and taught instructional classes relating to library resources and services.
• Designed and organized Web-based and print instructional materials.
• Provided faculty, staff, and the general public with reference and technical assistance.

Austin, Texas Area

• Provided in-depth reference and technical service to students, instructors, and the general public.
• Created Web research guides and informational handouts.
• Planned and delivered instructional activities including class presentations and library tours.
• Selected and managed Leisure Reading collection.

Austin, Texas Area

• Provided business and technical reference services at a site library that serves over 6,500 employees.
• Performed online research for a multi-cultural clientele using fee and free services including Infogate, Lexis-Nexis, Dialog and IEEE Explore.
• Carried out daily library duties including assistance to patrons, circulation of books and serials, and organization of library materials.

Flagstaff, Arizona Area

• Researched and conducted over twenty oral histories for “Fire on the Plateau” project.
• Identified and acquired primary research materials.
• Developed project story line with members of Special Collections.
• Described and cataloged portions of the project’s photographic collection.

Del Valle, Texas

• Tutored ESL students both individually and in small groups during school hours as well as in an after school program.
• Tailored math and reading curriculum according to ESL students’ needs in order to master the TAAS objectives.
• Maintained progress reports based on mastery of TAAS objectives.

Barcelona Area, Spain

• Designed and taught TEFL curriculum in eight multinational firms including the Beaufour Ispen Group, Akno Nobel, and Ramal, Inc.
• Assessed student progress and provided specialized coursework for clientele of diverse occupational backgrounds.
• Trained, supervised, and coordinated a staff of ten TEFL teachers.

Barcelona Area, Spain

• Devised and taught TEFL classes for both children and adults in multi-level scenarios.
• Drafted and maintained progress evaluations for over one hundred students.
• Implemented a language exchange program that provided both teachers and students opportunities to practice their language skills.

Master Of Library And Information Science

Bachelor Of Arts (B.A.), English Major With Minors In History And Theater

Education record