Manage content strategy for all marketing channels including email, sales collateral, client/broker communications, social media, website, and events.Manage digital content strategy which led to an increase in website leads by double digit percentages and in social media growth by triple digit percentages year over year since 2015.Launched content management system and directed marketing automation efforts via Hubspot.Spearheaded the development of case studies to showcase client success and the impact of wellness programs, increasing leads and aiding sales efforts.Plan the launch of new products and releases and manage the cross-functional execution of the plan, working with the product and operations teams.Conceptualized member communications tool-kit for platform relaunch to ensure client satisfaction, and received the platinum award designation in the 2017 MarCom awards. Oversee internal & external marketing and communications projects, including leading the organization through a rebrandOversee a marketing team of digital and project management marketers, designers and copywriters.

Direct multiple banking centers, departments, and lines of business on marketing, advertising, public relations, and social media initiativesensuring alignment with the overall marketing strategy.Direct marketing agency.Managed the development and implementation of new brand identity including introduction of social media to company and redevelopment and launch of company website.Develop and execute marketing campaigns and promotions. Direct social media and web presence.Manage company website.Manage marketing projects and product launches.Oversee internal and external communications.Manage public relations including corporate events, press and media coverage, and social content integration.Manage the development and use of corporate collateral and merchandising.