As a seasoned Director of Marketing and Communications at EMC Security, I drive growth through a comprehensive marketing approach. I design and execute integrated marketing campaigns across residential, business, commercial and enterprise, and medical alert sectors. My expertise includes:Strategy and Budget Development: Create and implement data-centric marketing strategies fueled by artificial intelligence models.Omnichannel Marketing: Design seamless customer experiences across digital, social, and traditional touchpoints, ensuring brand consistency.AI Powered Content Marketing: Produce high-value content (blogs, website, social media, email) that engages, informs, and converts. Marketing Automation: Streamline lead generation and nurturing processes through sophisticated marketing automation tools.Data-Driven Storytelling: Utilize data to craft compelling narratives that resonate with target audiences and drive actionCustomer Lifecycle Management: Nurture customer relationships throughout the lifecycle with personalized communications, reducing attrition and maximizing LTV.

MARKETING REPRESENTATIVEDigital marketing manager responsible for developing marketing automation campaigns, outbound email campaigns with 3rd party advertisers, updating and maintaining website content and landing pages, writing and creating whitepapers and corporate print materials~ Proven success developing and implementing targeted drip campaigns resulting in 35% - 51% open rates~ Coordinated outbound e-blast programs resulting in an average of 25% open rates ~ Utilized Google Analytics and related website analytics to prepare and present the 2015 marketing program analysis detailing every initiative taken and its impact on leads and conversion~ Lead the 2016 marketing plan development and presented to upper management~ Developed a corporate brochure, writing the copy material and formatting layout~ Managed the social media marketing plan and content calendar, utilizing Hootsuite to write and post contentCompany was sold 2/1/2016

WEBSITE SALES AND SERVICEManage the sales process, marketing, and technological assistance for the Mega Agent Website Program designed for lead generation for real estate agents~ Advise clients to determine the proper target audience, an effective domain name, and how to best utilize SEO, social media/blogs, pay-per-click, key-word campaigns and various other ways to market the site for maximum lead generation~ Implemented a marketing program and user guide resulting in an average of 350,00 visitors each month

Marketing ConsultantStrategic partner to clients, responsible for developing and implementing a marketing strategy to drive sales, visibility, engagement, retention, and leads. Managed transactions, client care, customer support and project timelines~ Managed all aspects of a brand marketing plan including digital and print campaigns for multi-million dollar real estate agents propelling 3 agents into the TOP THREE among their peers in the 400 North Board of Realtors in 2014~ Engaged in a total of over $300 million dollars in real estate transactions, managing the home listing and advertising process and coordinating the closing of each transaction~ Compose, design, produce, and distribute marketing content across all mediums including email, website, social media, print advertising, sales and promotional collateral, and industry related web resources ~ Implement targeted print media campaign resulting in 2014-2015 sales of $15 million~ Utilize accomplished copywriting skills to promote the client and their services/products across all print and internet mediums to include brochures, manuals, presentations, user-guides, ads, and articles~ Implemented targeted email and social media campaigns producing an average of 34% engagement rate, with an average of 7% click-thru, 3% higher than the average rate~ Effectively utilize SEO tactics to increase website leads, accounting for 2014-2015 sales of over $12 million~ Design and manage social media pages, creating all content and advertisements utilizing high impact content strategy, with engagement rates up to 44% ~ Execute the brand design of professional web and blogging sites, assigning brand imaging and relevant written content for maximum SEO~ Direct the market research and reporting process concerning the changing economic climate directly impacting mortgage rates and sales prices~ Develop comparative market analysis for various properties to determine correct pricing and advertising strategy

Member of the Corporate Marketing Department responsible for maintaining the marketing budget, annual plan, and various projects including new products, production efficiencies, marketing programs, collateral and package design ~ Implemented the introduction of a new line of sugar free products from conception to delivery managing all departments throughout the process, determining price, discounts, and coordinating targeted marketing programs to generate awareness among the American Diabetes Association~ Utilized strict time management principals and efficient practices to organized regional marketing events such as sweepstakes, donation programs and school fund raisers

Integral member of the Corporate Strategic Analysis Team that developed the long-term business plan for the company~ Generated daily and weekly news reports based on competitive activity in the shipping industry for upper management and strategic planning to utilize in critical decision making~ Refined Powerpoint and Excel skills creating intricate reports and presentations for strategic management teams to utilize during board presentations and planning meetings