Creating the most talked about partnerships in entertainment.

I lead our brand partnerships team at LinkedIn where we focus on elevating our brand in culture and driving growth with new audiences. My team secures and develops traditional brand partnership campaigns, entertainment integrations across TV/Film, custom content collabs, and strategic monetization deals.

Combining my love for brand + culture to build a talent/creator partnerships function at LinkedIn. I helped brands, multi-hyphenates, public figures, and thought leaders amplify their message to the 800 million members on LinkedIn.

Tapped to serve tour of duty as interim Chief of Staff to the VP of Brand overseeing a 200+ team. Led executive comms and talk tracks, resource planning, change management, and operations for strategic initiatives during a time of significant business change.

Global Brand Management Lead responsible for enabling brand adoption and brand consistency across all touch points, including our product expression and workforce. Led change management and our equity strategy on how to build an inclusive brand by creating frameworks for cultural moments, employee resource group branding, and inclusive language guidelines. Served two tours of duty as the interim Chief of Staff to the VP of Brand during the pandemic and as the Campaign Lead for the brand's first Black History Month campaign.

Joined the team as the first Global Brand Manager and helped build the Brand Management function. Led brand belief and adoption at scale to ensure brand behaviors and expression aligned with brand strategy across all touch points. Drove change management across 16K employees around the world, contributing to LinkedIn becoming one of the world’s 10 fastest growing brands by BrandZ in 2019, growing over 41%, adding $6 billion in value.

Helped scale operational excellence and communications for the marketing org during a time of rapid growth. Managed and tracked leadership prioritization, wrote executive comms and talk tracks, and led cross-functional initiatives.

(Brand Building | Brand Marketing | Digital Strategy | Comms/Orchestration | Social Media) Responsible for national brand marketing for the #1 cereal in America. Led strategy and comms planning/orchestration for fully-integrated campaigns across TV, Digital, Social, Influencer, PR, and Experiential to help build brand growth and relevance. Managed a nimble social media team (3 direct reports) and agency partners (Mindshare, HAVAS, Ketchum). Highlights:- National product launch (Chocolate Peanut Butter Cheerios, #1 cereal launch in 10 years) - Partnership with The Ellen DeGeneres Show (One Million Acts of Good, The Effie Awards) - Developed new TV spot and secured high-impact placement (Thanksgiving Day Parade) - Global cause marketing campaign (Bring Back the Bees)- Animated short films on inclusivity and kindness (Right on Tracks) - New brand strategy and platform (Good Goes Round)

(Social Media | Influencer | PR) Stewarded brand voice on social and managed content calendar and budget. Built brand’s first always-on social strategy to support brand health and product news. Pioneered a global community management and surprise-and-delight model as the playbook across General Mills brands.Highlights:- Twitter partnership and amplification for live spot during the Emmys- Limited edition launches: Pumpkin Spice, Strawberry, Banana Nut- Viral #CheerioChallenge (ft. President Obama!) - Decreased community management response time by 50+ hours

Developed annual price promotion plans for multiple brands: Yoplait, GoGurt, Liberte, Totinos, and Green Giant amounting in over $65MM in spending. Launched General Mills first national digital rebate pilot and served as General Mills lead for all Catalina coupons.

Chosen as one of the top 50 most promising multicultural advertising students in the country. Attended Most Promising University (an extensive industry-focused workshop powered by Omnicom Group) and Industry Immersion (workshops and open houses hosted by NYC agencies). Received full time offer from the program.

Clients: Bel Brands (The Laughing Cow and Babybel) and Citi Bank

Selected to be a part of the industry leading multicultural development program. Participated in a 10-week fellowship and attended weekly seminars at top agencies.

Founded a student-run org with the mission to spark positivity on campus. Featured in school paper.