Jennifer Kirell Email and Phone Number
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Dynamic and innovative music professional with 13+ years of artist marketing and project management leadership experience with a focus on storytelling and audience development. Versatile, collaborative, curious leader with a proven track record of piloting creative, integrated campaigns and delivering world class results, including profitable and charting music releases in the U.S. and internationally. Skilled at developing revenue-generating and data-driven brand marketing strategies that increase music consumption.
Awal
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Senior Vice President, Artist Development & CatalogAwal Nov 2022 - PresentLondon, London, Gb
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Senior Vice President, Catalog & Retail MarketingAwal Nov 2021 - Nov 2022London, London, Gb
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Vice President, Catalog Marketing, AwalAwal Jul 2019 - Nov 2021London, London, Gb
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Senior Director, MarketingSony Music Entertainment Apr 2018 - Jul 2019New York, Ny, UsSpearheaded innovative, global marketing and audience development strategies for premiere Sony Music artists including Michael Jackson, Elvis Presley, Johnny Cash, Backstreet Boys, Billy Joel, and Loretta Lynn.Led cross-functional project teams that delivered multi-million-dollar global catalog revenues annually.Created authentic marketing messaging, digital artist presence, and dynamic fan engagement / acquisition campaigns directly with artists and artist representatives. Oversaw campaigns that evolved catalog streaming strategies for active, frontline artists timed to complement new music releases, tours, and career milestones.Managed large marketing budgets up to $5 million.Determined consumption, revenue, and audience KPIs for over a dozen project stakeholders.Interpreted consumption, social media, and advertising data and applied learnings to optimize campaigns.Managed and developed direct report and their project portfolio. -
Director, MarketingSony Music Entertainment Dec 2016 - Apr 2018New York, Ny, Us
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Associate Director, MarketingSony Music Entertainment Apr 2014 - Dec 2016New York, Ny, UsStrategized, developed, and executed US and global multi-platform marketing campaigns for Sony Music artists such as Johnny Cash, Loretta Lynn, Michael Jackson, Yusuf / Cat Stevens, Roger Waters, Earth, Wind & Fire, and more.
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Global Marketing ManagerSony Music Entertainment Nov 2011 - Apr 2014New York, Ny, UsStrategized, developed, and executed US and global multi-platform marketing campaigns for Sony Music artists such as Earth, Wind & Fire, Johnny Cash, Rodriguez, Paul Simon, Heart, Paul Anka, Billy Joel, Donovan, and more.
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Sales CoordinatorSony Music Entertainment Jan 2011 - Nov 2011New York, Ny, UsCoordinated all direct to artist, manager, and producer sales for Legacy, Masterworks, and catalog titles.Prepared and distributed sales reports and analysis to artists, managers, accounts, and salespeople.
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College Marketing RepresentativeSony Music Entertainment Sep 2008 - Jan 2011New York, Ny, UsRepresented Sony Music to independent record stores, lifestyle stores, college radio, press, and venues in the Boston and New York City areas.Promoted and marketed artists on college campuses and online through visibility campaigns and events.
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College Marketing Department InternSony Music Entertainment Jan 2009 - Jun 2009New York, Ny, Us
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Online Marketing InternRed Artist Development May 2008 - Aug 2008New York, Ny, Us -
Media SpecialistBest Buy Jun 2005 - Aug 2008Richfield, Minnesota, Us
Jennifer Kirell Skills
Jennifer Kirell Education Details
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Baruch CollegePolitical Science -
Northeastern UniversityMusic Industry
Frequently Asked Questions about Jennifer Kirell
What company does Jennifer Kirell work for?
Jennifer Kirell works for Awal
What is Jennifer Kirell's role at the current company?
Jennifer Kirell's current role is Senior Vice President, Artist Development & Catalog at AWAL | Billboard 40 Under 40 Honoree.
What is Jennifer Kirell's email address?
Jennifer Kirell's email address is je****@****sic.com
What is Jennifer Kirell's direct phone number?
Jennifer Kirell's direct phone number is +163166*****
What schools did Jennifer Kirell attend?
Jennifer Kirell attended Baruch College, Northeastern University.
What are some of Jennifer Kirell's interests?
Jennifer Kirell has interest in Music, Travel, Cooking, Reading.
What skills is Jennifer Kirell known for?
Jennifer Kirell has skills like Music, Marketing, Music Industry, Entertainment, Social Media Marketing, Digital Media, New Media, Digital Marketing, Publicity, Social Media, Facebook, Social Networking.
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