Jennifer Lay Email & Phone Number

630 Queen Street East (Streetcar Studio Inside Darkhorse)

*Responsible for the day-to-day operation of the Riverside BIA, which includes managing committee, staff and volunteers as well as developing business plans in collaboration with the board*Manage execution of Riverside BIA programming including marketing & communications, year-round festivals & events, streetscape & maintenance programmes

Riverside District, Toronto

* Plan and execute all aspects of the day-to-day and strategic marketing and programming of the BIA, with a strong focus on social media and online tools as well as traditional media* Develop and implement the Riverside’s Signature community events including a variety of festivals and guided walking tours throughout the calendar year* Manage communications.

Withrow Public School

*Work as part of a team to do quick and efficient service of healthy food in an elementary school setting *Encourage and inspire kids ages 5-13 to enjoy new flavours*Trained on: food safety and handling as per Toronto Public Health requirements

Toronto, Canada Area

*Researched and assessed programme demand in order to increase it by developing promotional campaigns and strategies based on target audience. *Established and maintained brand image and ensured compliance with the organizational vision and values.*Supervised different stages of marketing efforts, from logos and design, to advertising campaigns and pricing.

Toronto, Canada Area

*Daily interviewing and enumeration of the 2016 Census with dwellings including individuals and families*Liaised with local property managers, superintendents and landlords*Excelled as part of a team covering my local area, completing 98% of assigned cases in the given timeframe

Toronto

• Developed and led Metrolinx’s School Travel Program to promote active and sustainable methods of transportation among children and youth in the Greater Toronto and Hamilton Area; in partnership with more than 100.
• Coordinated all program aspects: policy and program development, work planning, budgeting, procurement, grant writing, policy and program delivery, stakeholder committees, research/ data collection, presentations.

Toronto

• Project-managed award-winning Stepping It Up school travel planning project in collaboration with five partner organizations (project steering committee), two municipal steering committees and 30 pilot schools.
• Organized regional workshops and consultations, engaging 200+ stakeholders from over 80 organizations.
• Coordinated regional attitudinal studies.
• Presented at professional conferences and forums, ran successful webinars, and co-authored published professional papers; and coordinated development of professional educational videos.
• Developed a successful sustainability proposal for program continuation
• Contributed input to draft transportation, planning and education policies

Toronto

• Delivered transportation demand management programs promoting active and sustainable modes of commuting for adult employees and students; at more than 20 workplaces and post secondary institutions.
• Managed all program aspects including: event coordination, website design/ updates and communications, advocacy initiatives, partner and volunteer recruitment, research, quarterly and annual reporting to grantors and.

Toronto

• Coordinated large-scale sustainable transportation fairs
• Prepared annual reports, meeting agendas, minutes, periodic updates, and other materials for Board of Directors
• Coordinated design improvements and regular content updates to the website

Environment & Resource Studies, Environmental Assessment, Climate Change, Air Quality, Biology, Sustainable Management

Graduated with Honours Degree in Environmental Studies, Diploma in Environmental Assessment; Environment and Resource Studies Major and.

Course: Developing The Business Case (Leadership Skills Certificate)

Course: Communications (Ontario Management Development Program)