Jennifer Klitzke Email & Phone Number

Minneapolis, Mn, Us

Partner with the Sales Team and CEO to manage four brands and deliver marketing media, event coordination, and communications for an account-based marketing strategy. Utilize HubSpot (Marketing, Sales CRM, and CMS Hubs) to deliver email marketing, website, blog, and social media marketing initiatives within the public and gated content pages. SUCCESSES~ Designed and launched three HubSpot CMS websites, one with gated content~ Achieved HubSpot Marketing CMS Certification~ Coordinated two off-site sales rep training events for over 50 participants from across the country; included logistics planning (lodging, meals, entertainment, manufacturing tours and training) marketing materials, giveaways, and communication~ Coordinated a large out-of-state venue of over 300 guests~ Partnered with HR to launch a company storefront of branded apparel~ Partnered with Architect to reflect the corporate brand in the new facility design

Osceola, Wi, Us

~Partner with the LEMO/Northwire National Marketing Manager to develop and manage the marketing communications strategy for a 50+ year interconnect design manufacturer across digital channels for lead capture and brand awareness~Collaborate with the Sales Team and Design Engineers to develop content for application-specific marketing materials (medical device, industrial automation, and off-road heavy equipment)Write and design trade publication and digital advertising, website landing pages and SEO, email campaigns, press releases, presentations, social media~Design industry-specific trade show displays and coordinate show logistics~Prepare monthly campaign metric performance reports using Google Analytics~Manage project milestones and tasks through Wrike project management software to meet deadlines~Support Human Resources with internal communications, employee stories, and company newsSUCCESSES~From 2021 to 2022, grew quote requests 89% through SEO content writing and a multi-channel brand awareness and a lead capture strategy which contributed to the best sales year in the company’s 50-year history and exceeded growth expectations by several million~From 2021 to 2022, improved visibility of a proprietary brand 457% and increased page ranking from 33 to 6th most viewed webpage~Have grown 2023 leads over 2022 by 95%

Arden Hills, Minnesota, Us

As a member of the leadership team, developed a consistent visual brand and narrative across digital and print media channels of a multi-site organization. Provided storytelling through writing, graphic design, photography, and video editing for websites, social media, weekly video e-mail communications, blogs, and marketing communications. Wrote weekly video script announcements and designed digital graphics. Supervised Communications team.SUCCESSES~Worked with senior leadership to develop ways of engaging a large, multi-site organization through a global pandemic shut down using digital channels: Weekly live Facebook streaming events, live interactive programming with members of leadership, weekly video stories, weekly video emails, and more~Develop a fluid and evolving strategic communications plan and process that aligned with the organization's mission and vision across digital and print media channels~Designed and launched three branded CMS websites: NorthHeights.Church, NorthHeights.Academy and NorthHeightsPreschool.org

Dania Beach, Fl, Us

Worked closely with the Minnesota-branch President and regional Vice President of Marketing of a leading North American property management corporation. Functioned as a graphic designer, writer, editor, and contributing photographer for Minnesota marketing communications needs meeting corporate brand identity. Produced three issues of CommunityConnections quarterly client digital publication, trade publication advertising, proposals, award submissions, social media campaigns, Web site SEO, and multimedia presentations.

Big Lake, Mn, Us

Functioned as a one-person creative agency for a leading custom fireplace design manufacturer while the Marketing Director was on leave. Worked with the company president and the sales teams to deliver the writing, graphic design, photography, and video for print and digital media to improve brand awareness, thought leadership, SEO, engagement, and generate qualified leads. Reported weekly metric performance. Produced:~Weekly WordPress blog posts~Twice weekly social posts with branded infographics: Facebook, LinkedIn, Twitter, Pinterest, Google+, Instagram, and Houzz~Monthly html email campaigns~Product sales brochures~Website content development~Logo and icon development~Trade show multimediaSUCCESSES~Designed and wrote a national sales brochure using Adobe InDesign, Photoshop and Acrobat Pro which received over 700 responses the first week it launched promoted through an email and a blog post shared on social media channels~Produced the graphic design and copywriting of a multimedia presentation using Adobe Photoshop and Microsoft PowerPoint during the 2018 AIA Trade Show which was useful in generating conversations between Sales and attendees and produced 46 qualified leads~Improved social media goal conversion from 1.2% to 11.19% (compared to September 2017-January 2018)~Improved email campaign goal conversion from 1.82% to 6.49% (compared to September 2017-January 2018)

Minneapolis, Mn, Us

Freelance assignment during peak work volumes for a leading advertising agency. Worked closely with Account Managers, the Associate Creative Director, and Senior Production Artist to produce print and digital assets using Adobe Creative Cloud in a fast-paced deadline environment meeting client expectations, brand standards, and technical requirements. Produced and delivered press-ready mechanicals to outside vendors. Projects included a 144-page interactive directory and versioning layouts in multiple languages.

Mounds View, Mn, Us

Collaborated with senior leadership to design and implement an integrated brand across print and digital media channels for a successful architectural glass and metal contractor. Produced creative content for websites, blogs, social media, trade show booth designs, trade publication advertising, presentation portfolios, multimedia presentations, project profiles, marketing communications, packaging, signage, and publications. Executed concept development, graphic design, writing, editing, production art, photography, image editing, video, and video editing.SUCCESSES~ Helped acquire over $20 million in architectural glazing contracts through the collaborative communication, copywriting and graphic design of branded presentation portfolios~ Achieved award-winning industrial photography gaining national attention as a published 2018 and 2017 Glass Magazine Reader’s Photo Contest Winner~Proposed and executed an editorial calendar and social media strategy, and made significant improvements to a WordPress website content and SEO which increased website qualified leads by 210% in service, design-assist, and bid requests and growing LinkedIn Company page “followers” by 247%~Earned prestigious state, national, and international awards on behalf of the Company executing the writing, editing, photography, and award coordination submissions: ~ 2018 Minnesota Construction Association Subcontractor Project of the Year: Westminster Presbyterian Church ~ 2017 Minnesota Family Business of the Year Finalist ~ 2016 CREST Safety Award

Blaine, Minnesota, Us

Worked with leadership and the sales team to design an integrated brand across multiple channels for an industrial label and identification company. Executed concept development, graphic design, writing, editing, photography, video, and video editing for print and digital media: Websites, blogs, social media, marketing collateral, trade publication advertising campaigns, trade show booth displays, e-newsletters, and custom labels. SUCCESSES~ Executed the graphic design and copywriting for a 20,000-product e-commerce website using SEO strategies to drive targeted organic traffic ~ Overturned unprofitable Google Adwords campaigns by re-writing ads and keywords and developing targeted website landing pages which resulted in exceeding new customer growth goals three years in a row, increasing new customer online sales as much as 230%, and helping a 60-year-old company reach record annual sales two years in a row~Provided the concept, copywriting, and graphic design for a medical trade publication ad leading to 56 qualified leads and four sales exceeding ROI in its first placement~Conceptualized and designed a trade show booth and marketing material that drew targeted prospects and captured 2,000 qualified leads at the first event~Produced over 50 branded videos and collaborated with the sales team to create branded personalized sales videos that generated direct sales~Designed hundreds of high-quality, four-color window stickers for the automotive industry~Streamlined a new custom label design process: concept to completion within an hour including press-ready mechanicals and digital assets for online ordering

Worked with the leadership of several charitable non-profits to develop integrated communications across print and digital channels.~Oasis World Ministries: Provided the substantive editing for a 28-page booklet by reducing a 5,000-word manuscript to 1,500 words with a consistent tone and voice. Booklets have been distributed globally and translated into 34 languages. Produced the graphic design, copy writing and editing for digital media: Websites, blogs, e-mails, e-newsletters, social media, and multimedia~Grace Lutheran Church of Andover: Designed and implemented an integrated brand and communication strategy across print and digital channels: Website, corporate logo, letterhead, business card, weekly and monthly publications, e-newsletter, multimedia, and marketing communications; produced 27 issues of GraceNotes as Editor and Graphic Designer~Grove Christian Center: Designed and implemented a website and e-newsletter that aligned with the existing brand; served as website and e-newsletter Editor and Graphic Designer~Lord of Life Lutheran Church: Produced six issues of LifeTIMES magazine as Editor and Graphic Designer; repositioned and redesigned publication as a storytelling medium~First Lutheran Church of Crystal: Designed the brand: Website, corporate logo, letterhead, business card, monthly publication; produced 21 issues of the Visitor serving as Editor and Graphic Designer; designed digital content~Golden Rule Childcare: Designed a website and promotional brochure aligning the brand.~Maple Grove Lutheran Church: Produced 22 issues of the Messenger providing editing and graphic design while creating digital content for the website

Maple Grove, Minnesota, Us

As Editor, served as story writer and page layout designer for 29 issues of the Kingdom Now and Kingdom Next publications for a church of 3,500 weekly attendees. Designed and wrote advertisements, marketing communications, corporate communications, and e-mail communications.SUCCESSES~Proposed bringing the publication graphic design in-house saving over $20,000 annually~Launched and facilitated a Writer's Group for story development

Framingham, Ma, Us

~ Partnered with Marketing Directors and Product Managers to design complex catalog covers for Medical Arts Press*~ Led a team of Graphic Artists to produce 2,500 catalog page layouts annually meeting brand standards, technical requirements, and committed press schedules~ Attended press checks~ Developed a streamlined process and led a team to produce 10,000 digital assets in 90 days for the ecommerce website launch*Medical Arts Press was acquired by Staples

Us

Instrumental in developing the North American Outdoor Group* Marketing Art Department from onset. Partnered with Senior Management, Marketing Directors, and Product Managers to design the brand identity for several national membership clubs (hunting, fishing, handyman, gardening, cooking, and golf). Managed a team of Art Directors achieve a high-volume workload, meeting brand standards, technical requirements, budgets, and deadlines. Directed a wide range of photography. SUCCESSES~Designed numerous successful acquisition, retention, and product marketing control packages that helped the Company earn the Midwest Direct Marketing Association Direct Marketer of the Year Award in 1998~Redesigned an acquisition control package for a well-established national membership club that beat the previous long-standing control by 33% with monthly mail quantities of one million, and remained the unbeaten control package for over seven years and produced 47,000 additional members annually*North American Outdoor Group became North American Membership Group and then was acquired by Scout Media Network.

Worked closely with NordicTrack* Business Units and the Creative Director to design numerous national advertising campaigns and collateral for the Company's leading product line. Directed on-location and in-studio photography with models. Worked with print, photography, and separations vendors to establish needs within budget.SUCCESSES~Designed and directed the photography for a national women's ad campaign "Legs by NordicTrack" that won a Harvey Communication Award based upon readership response in 1994~Art directed and designed a 16-page national sales brochure, directing 47 photo shoots with models on-location and in-studio, that exceeded the response of the previous, long-standing control and became the new national sales fulfillment brochure*NordicTrack was acquired by IFit

Bachelor Of Arts (B.A.), Marketing & Multimedia Communication

Associate Of Arts Degree, General Studies