Jennifer Lyons Email & Phone Number

Menlo Park, Ca, Us

• Secure customers to support campaigns, PR/AR, customer case studies, speaking opportunities, award nominations and sales references.• Lead communication with regional sales, marketing and customer success to understand and support pipeline needs, key wins, and implementation milestones through strategic customer engagement.

Menlo Park, Ca, Us

• Managed the customer reference program for the North American region.• Supported sales and customer success with customer references.

München, Bayern, De

• Lead cross-functional partnerships across sales, marketing, PR/AR, customer success and product teams to identify and proactively engage our most strategic customers.• Strategically grew the global customer marketing program focusing on amplifying our customer's voice in the market through the delivery of content and programs including customer stories, advisory boards and online reviews.

Newcastle Upon Tyne, Gb

• Developed, managed and grew the North American customer advocacy program focusing on amplifying customer voice in the market through the delivery of content interactions that were relevant, clear and provided value.• Managed cross-functional partnerships across marketing, public relations, product, business development, customer success, customer support and product education.• Partnered with stakeholders and vendors to manage the North America customer success stories program.• Managed the strategy and daily execution of Sage Champions North America customer community.• Evangelized the value of the customer advocacy program by educating internal teams and external partners.

Atlanta, Georgia, Us

• Amplified customer success through case studies, web content and video testimonials.• Engaged customers through newsletters, product updates, webinars, virtual and live events.• Placed customer speakers at industry and customer conference events.• Nominated customers for industry awards.Accomplishments:• 20 speaker placements• 10 webinars• 7 customer testimonial videos• 6 customer award wins• 586 opportunities

Birmingham, Gb

• Campaign development and execution• Channel marketing programs• Sales enablement• Case study program • Demand generation• Event planning

Poca, Wv, Us

• Liaised with media sales, writers, web designers, etc.• Developed case study program • Wrote case studies and news releases• Executed email and direct mail campaigns• Coordinated trade show presence

• Pitched and secured substantive media coverage in key industry trade publications.• Developed plan for customer onboarding and outreach programs. • Created plan for new company website architecture, content and creative.• Enhanced company social media presence on LinkedIn and facebook.• Managed marketing agents in the production of promotional materials. • Collaborated with management on new marketing programs in support of corporate strategy.

St. Louis, Mo, Us

• Managed development of branding and messaging guidelines, rationalization of organizational processes, and alignment of marketing communications programs for new healthcare division.• Increased market awareness through advertising, public relations and trade show programs.• Reinforced brand through website, email campaigns, trade event displays and marketing collateral.• Managed PR agents in the development of press releases, case studies and white papers.• Managed marketing agents in the production of brochures, newsletters and data sheets. • Counseled management on implementation of new and planned marketing strategies. • Supported sales and channel partner communication and marketing needs. • Planned advertising calendar and managed media placements.