Jennifer Knutel Email & Phone Number

Boston, Ma, Us

Berlin, Brandenburg, De

Berlin, Brandenburg, De

Berlin, Brandenburg, De

Andover, Ma, Us

Calgary, Ab, Ca

Los Angeles, Ca, Us

On March 15 2016 Volicon was acquired by Verizon Digital Media Services.>Develop strategy for Volicon brand and manage marketing programs to support internal and external communications>Collaborate with Product and Sales teams to insure development of content and materials support sales team strategic objectives, drive company message and provide solution based material>Responsible for growing company’s brand presence, lead generation efforts, and key messaging for events>Responsible for refining product positioning and messaging on website and microsite, documentation>Measure the effectiveness of product marketing programs>Create sales enablement collateral that carry product positioning and messaging, evaluate market conditions and competitor data, determine conferences to sponsor>Develop and maintain all sales tools to include: collateral, powerpoint presentations, video, white papers, case studies, and email content>Manage vendors and inside resources in the creation of content such as white papers, documentation, PR, and case studies>Digital marketing, advertising, and industry organization management>Product marketing: developed go-to-market plans for Volicon OTT solution

Burlington, Massachusetts, Us

>Managed all global marketing programs to support internal and external communications for the company and all top of funnel lead development, from initial inquiry to MQL, campaign ROIs, and budgeting.>Implemented an inbound marketing strategy for B2B initiatives to include a comprehensive thought leadership webinar series (approx. 150-200 attendees average per, resulting in millions in won revenue), new website development and four microsites, SEO, and Google adwords campaigns, advertising, product videos, social media, blog, surveys, and new content creation.>Oversaw and developed over twenty global events per year, over forty press releases, close to one hundred emails, approximately fifteen campaigns and webinars each year, and award and abstract submissions. Managed sales meetings.>Managed outsourced PR agency, creative agency, and exhibit house as well as technical writers for product documentation and white paper development.Responsible for implementing Marketo marketing automation solution for improved communications tracking, measuring, and reporting with Salesforce.>Responsible for growing company’s brand presence, and modernizing online presence, developing key messaging, and maintaining all sales tools to include: collateral, powerpoint presentations, video, white papers, case studies, and email content.

New York, Ny, Us

Bought by TrustWave>Developed social media program for the company, corporate training for social media tools, and maintained community and brand presence. Handled email marketing through Marketo.>Oversaw abstract development, speaking program, managed 30+ events annually and 30 speaking engagements at industry organizations and major events.>Responsible for the corporate website and maintenance, SEO. Developed four micro-sites for viral campaigns.>Collateral development and maintenance, editing, creative.>Developed viral marketing campaigns that included a Webby honorable mention and Marketing Sherpa Viral Campaign Hall of Fame induction. Video webisode series, video contests, and comic book campaign. Project manager, editor, and promotion for a book written by the CEO on security.

>Managed integrated marketing programs comprised of email campaigns, website, press, direct mail, podcast, and newsletters for awareness, demand generation, sales support, and customer retention efforts.>Collaborated with internal departments to define new company identity, positioning and messaging; planned new product launch and event campaigns to ensure consistency and brand identity across all communications.>Developed content and oversaw graphical development of all marketing collateral and promotional materials including data sheets, media kits, advertising, customer testimonials, and case studies. Copy writing and distribution of press releases, newsletters, surveys.>Managed relations with analyst and press to ensure maximum company exposure.Event planning included booth messaging, graphics development, logistics, budgeting, and ROI.>Conducted competitive market research, reviewed industry periodicals, oversaw media planning and list management.

Us

>Oversaw all facets of communications plan to include events, website, direct mail, newsletter, webinars and company blog>Re-branded the company, developed and managed new website and blog. Managed public relations firm, creative agency, and exhibit house.>Developed abstracts and arrange speaking opportunities at events. Managed editor and analyst relationships and bylined articles. Responsible for website content, maintenance, flash, SEO, and analytics. Literature development included data sheets, white papers, and PPTs.>Contributed marketing support to industry user groups (WINA, ISA100). Conducted competitive analysis and planned product launch campaign.>Implemented Salesforce.

Bought by Thompson Equipment>Responsible for new company identity, positioning and messaging that successfully re-launched the company for industry leadership.>Oversaw all facets of trade show management [25 shows, conferences annually], sales meetings, analyst forums and industry events. Developed messaging, abstracts, arranged speaking opportunities for industry events, all promotional, materials, themes, visuals, goals.>Managed editor relationships and facilitated article publication, wrote brochure content, press releases, bi-monthly newsletters, advertising copy and oversaw graphical development, website design, content, and maintenance. >Prepared marketing plans, event plans, vendor selection and oversight.>Maintained email blast program, re-designed and maintained company website, managed bi-monthly webinars. Flash presentation development. Ran direct mail campaigns, list management, and media planning.>Responsible for contact database, managed the lead follow-up process and supported the sales team and reseller rep channel with sales tools and events.

Burlington, Ma, Us

Bought by Progress Software>Performed market research projects, data mining for marketing initiatives.>Developed E-commerce and B2B prospects for sales team through cold calling, internet and periodical research, List development included addition of over 4000 new contacts to CRM system.>Managed telemarketing vendor, marketing campaigns and result tracking.>Coordinated tradeshows, maintained schedules, budgets, and contracts. Managed vendor relations and planned company and executive functions.>Oversaw all monthly e-newsletter mailings, e-marketing campaigns, and reporting monthly website analysis report, and monthly competition analysis.

Master Of Business Administration - Mba, Marketing

Education record

Bs, Political Science