Jennifer O'Brien, Mba Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina Area

Learning Resources® is a leading global manufacturer of innovative, hands-on educational products trusted by teachers and parents and loved by children. The company's 1,800+ high-quality products are sold in more than 100 countries, serving children and their families, preschool, kindergarten, primary, and middle-school markets. Learning Resources is headquartered in Vernon Hills, IL with a European office based in Kings Lynn, Norfolk, England.

Charlotte, North Carolina Area

• Managed national and regional accounts as well as new business development in the U.S. and Canada for the leading toy figurine manufacturer.• Sold and promoted D.C. Comics, Peanuts, and hundreds of other toy items as shown on www.schleich-s.com.• Implemented strategic initiatives from our international headquarters located in Germany and developed sales plans for various top accounts in North America.

Charlotte, Nc

• Directly called on the Movie and Music Entertainment Buyers to sell DVDs and Blu-Ray New Release and Catalog SKUs to the top national accounts.• Responsible for $60M in gross annual sales and all Marketing Development Funds (MDF) for 32 accounts in total.• Successfully grew territory and finished 2013 up 29.8% based on year over year revenue growth.• Managed significant Mass and Club accounts such as Walmart, Target, Sam's Club, BJ's Wholesale Club, Kmart, and Meijer.• Called on the following key Electronics, Drug, and Specialty accounts: Best Buy, Toys “R” Us, Rite Aid, Barnes & Noble, Hallmark, and Michael's Arts & Crafts. • Sold to headquarters of national wholesalers such as Ingram Entertainment, Anderson, Baker & Taylor, and Eurpac.• Implemented in and out impulse driven promotions at Dollar Channel accounts (i.e. Family Dollar). • Set up on-line promotions at internet accounts such as Groupon, Zulily, target.com, bestbuy.com, and staples.com.• Responsible for key Grocery retailers such as Kroger, Safeway, Wegman's, Roundy's, etc.• Served as a liaison between other departments including Accounting, Purchasing, Operations, Customer Service, and IT.• Communicated regularly with account base regarding all facets of day to day business with Alliance Entertainment including available product, promotional priorities, and other customer service related issues.• Accountable for margin initiatives related to assigned accounts and continuously looked to enhance customer purchase levels. • Sold significant kids’ brands that include The Cat in the Hat, Super Mario Bros., Sonic, The Octonauts, The Wiggles, and 29 others.

Charlotte, Nc

• Managed several top ten accounts at the number one home video company in the movie industry (based on overall video dollar market share).• Two-time winner of the Warner Bros. National Customer Passion Award at annual sales meetings in 2011 and 2009.• Winner of 2010 Salesperson of the Year at TransWorld and fye.com’s National Sales Meeting in Saratoga Springs, NY.• Winner of 2010 Studio of the Year Award which is the most prestigious recognition given by TransWorld annually. • Called on key accounts such as Alliance Entertainment (top 5 account), Family Dollar, Barnes & Noble, and a significant library account called Midwest Tape. The accounts represented a total of $125 million in annual gross revenue.• Fully accountable for selling and promoting thousands of Theatrical New Release and Catalog Blu-ray and DVD titles for Warner Bros., New Line Home Entertainment, HBO, BBC, Sesame Street, Cartoon Network, etc. • Managed Trade Funds by coordinating with Trade Promotion Manager and ensuring activity met program guidelines. • Sold $107 million in full year gross revenue annually to Sam’s Club, $45 million to TransWorld, and $19 million to BJ’s Wholesale Club headquarters over a six year span.• Utilized Industry and Consumer Insights data sources (i.e. IRI and Nielsen) for fact-based sales presentations.• Handled $14 million in Customer Development Funds (CDF) to cover placement dollars, Theatrical New Release, Catalog, TV, HBO, and Family & Animation circular advertisements, in-store TV promotions, and much more.• Analyzed Wal-mart’s Retail Link system and Category Management data to build presentations and post-analysis observations and recommendations for Sam’s Club.• Managed the following headquarter accounts over the past 10 years: Target, Costco, Sam’s Club, TransWorld Entertainment, BJ’s Wholesale Club, Kmart, Shopko, Meijer, www.bestbuy.com, www.samsclub.com, and www.fye.com.

Charlotte, Nc

• Accountable for all sales, fund management, deductions, and retail direction to the broker company (Advantage Sales & Marketing) for the following accounts: Food Lion Headquarters, Winn-Dixie Stores, Merchants Distributors, Inc. (MDI), Ingle’s, Harris Teeter, Food City (also called K-VA-T), Lowe’s Food, Galaxy, and IGA.• Managed $67 million in annual sales and represented the top over the counter (OTC) brands in the world such as Tylenol, Motrin IB, Pepcid AC, Mylanta, Imodium, St. Joseph’s, Viactiv, Mylicon, Nizoral, and Lactaid. • Successfully sold in 100% of annual new items at Winn-Dixie, 95% at Food Lion, and 100% at both MDI and Ingle’s.• Sold custom end cap displays of Tylenol, Motrin, and Pepcid products for the Johnson & Johnson Annual Medicine Cabinet Event and delivered $1.3 million in incremental revenue.• Secured 1,600 custom displays “Buy Tylenol 50 count, Get Motrin 50 count FREE” BOGO product at Winn-Dixie account and 1,200 stores displayed the items on an out of department endcap. • Ran various front cover ads in weekly circulars at aggressive price points and drove higher sell-through percentages.

Charlotte, Nc

• Directly called on and sold Doane Pet Care private label and branded pet food items to the headquarters of the top ten accounts in the nation which included Kroger G.O. (General Office in Cincinnati), Ahold and all divisions (i.e. Bi-Lo, Tops, Stop & Shop, Giant Landover, and Giant Carlisle), Food Lion, Kash n’ Karry, Hannaford, and BJ’s Wholesale Club.• Supervised 10 broker representatives from Maine to South Carolina and managed $21 million in sales annually.• Developed new private label items, quoted pricing and bids, presented annual sales plans, helped design new packaging, and updated accounts on SKU optimization insights.• Won the bid against largest competitor, Ralston Purina, on all private label business at the Food Lion headquarters which was over 1.5 million cases annually.• Achieved tonnage growth at Kroger (up 22% versus previous year) and unit growth was up 21%.

Charlotte, Nc, Chapel Hill, Nc, And Durham, Nc

Customer Account Manager• Managed 175 items and sold to three Category Managers at the Food Lion and Kash n’ Karry Headquarters which had approximately 1,400 stores in 11 states.• Represented $42 million in gross dollar volume annually for all dry grocery items at the nation’s fifth largest supermarket retailer.• Maintained and promoted distribution of Old El Paso, Hungry Jack, Martha White, Progresso, and Pillsbury brands which accounted for 2.8 million cases per year.• Coordinated shipping details, deal offers, and optimal case quantities to eight Food Lion Distribution Centers.Retail Sales Supervisor• Supervised 12 full-time and part-time Retail Sales Representatives in three states (NC, SC, and GA).• Recruited new hires from the top Southeast area universities and trained them on all aspects of sales.• Organized quarterly Pillsbury and Broker sales meetings to communicate objectives and merchandising priorities.• Worked in this role until the Retail Sales Representatives were re-organized into a national food broker company, Crossmark, and was promoted to Customer Account Manager.Senior Account Executive• Managed headquarters of Winn-Dixie Charlotte which represented $14.3 million in gross annual sales covering four states (NC, SC, TN, and GA) and coordinated all ads and promotions with a sales budget of $1.1 million.• Developed post-analytical reports utilizing A.C. Nielsen to research the effectiveness of the Pillsbury promotions.• Awarded the “1999 Annual Circle of Excellence Winner” for the Southeast Area of the U.S.• Won “Team Account Salesperson of the Quarter” twice and “Customer Account Manager of the Quarter” twice.Sales Representative• Sold 300 Pillsbury products to the A&P and Star Value Headquarters.• Covered 75 grocery stores to gain distribution and sell profitable displays to Area Supervisors and Store Managers.• Won three national display contests and was selected as 1994 Retail Salesperson of the Year for Southeast U.S.

Bachelor Of Arts In Industrial Relations And Sociology (Double Major), Marketing Management, Managerial Economics, Business Communications, And Marketing Research Methods

Activities and Societies: Dean’s List at UNC-Chapel Hill, NC State Elks Scholarship, and Sallie Southall Cotten Scholarship

Master Of Business Administration (Mba), Marketing And Finance

Activities and Societies: 1995 MBA Student of the Year Award