Jennifer Kummer Email & Phone Number

Dallas, Texas, Us

Columbia, Md, Us

ACCOUNT MANAGEMENT/CLIENT SERVICE•Oversaw all aspects of client management as it related to Merkle’s engagement with Target Corporation.•Built, strengthened, and retained solid working relationships through leadership, providing outstanding client service, proactively managing the relationship, and being a trusted advisor and partner.•Identified opportunities for incremental business.DIGITAL MARKETING•Provided strategic leadership for the client bringing forward best practices and improved processes.•Oversaw digital media delivery and ensure a best in class work product on media plans and activation with traditional and programmatic tactics.LEADERSHIP/MANAGEMENT•Oversaw a team of 60+ resources on the engagement (Client Service, Audience, Media Platforms, and Analytics) including managing recruiting, hiring, career-pathing, development and training of team members from junior to Director-level skill sets.•Collaborated closely with Client Partner and leadership on the Audience, Media Platforms, and Analytics teams to deliver on clients’ goals, objectives, and overall strategic direction. FINANCE/OPERATIONS•Managed income projections and resources to ensure client profitability.•Oversaw tracking of financial forecasting and reporting flagging any potential projected income variance to Executive Management.•Prepared and negotiated Statements of Work (SOW).Client: Target Corporation

New York, Ny, Us

Oversee all aspects of client management and engage in regular high-level business, marketing strategy, and brand conversations to ensure agency team is driving clients’ business forward. Develop, train, manage, and mentor account team. Create and deliver presentations, as well as lead client onboarding, quarterly business reviews, and account planning. Negotiate contract renewal terms/Statements of Work (SOW). ACCOUNT MANAGEMENT/LEADERSHIP•Build, strengthen, and retain solid working relationships through leadership, providing outstanding client service, proactively managing the relationship, and being a trusted advisor and partner.•Establish, lead, and collaborate with internal teams (Brand, Creative, Media, Metrics, Digital Project Managers, and Content) to deliver on clients’ goals, objectives, and overall strategic direction. DIGITAL MARKETING•Develop and implement strategic digital marketing plans for clients across multiple channels, including SEM, display, retargeting, SEO, social media, content marketing, mobile, and email.•Collaborate with internal teams to activate clients’ brand through creative development, web development, social and content strategy, online reputation/digital audit, and campaign development.•Manage the design and development of clients’ responsive websites from creative brief to successful site launch adhering to brand guidelines and ensuring brand voice/messaging is on-point.•Analyze and present metrics (i.e. Google Analytics) with recommendations for improved performance.ACHIEVEMENTS•Established Minneapolis office along with SVP Client Engagement & Business Development and VP Digital Business Development.•Achieved quarterly and year-over-year revenue growth of large-scale accounts increasing profitability.Clients: The Schwan Food Company, Medtronic, Sleep Number, Patterson Companies, Deluxe, Express Scripts, Boys Town, Allina Health, Slumberland

Woodland Hills, Ca, Us

Delivered technology-enabled, full-service digital marketing solutions and strategies to help clients build their business and manage and retain their customers. Oversaw all aspects of client management, as well as campaign execution and web site development.ACCOUNT MANAGEMENT / LEADERSHIP•Cultivated and maintained strong relationships with clients.•Delivered presentations to executive-level decision makers.•Oversaw strategic direction and collaborated with cross-functional teams.•New business development; built and maintained a full pipeline of prospects using effective consultative selling principles / practices; negotiated and closed business.DIGITAL MARKETING•Ensured clients’ marketing objectives and goals were met utilizing digital strategies to include SEM, display, retargeting, SEO, social media marketing, content marketing, and online reputation management.•Analyzed and presented metrics with recommendations for improved performance.ACHIEVEMENTS•Awarded Top 25 Revenue Growth and Highest Net New Revenue Growth (2011), Best of the Midwest Digital Marketing Consultant of the Quarter (3Q2011), and Best of the Central Digital Marketing Consultant of the Month (April & July 2012, January & April 2013).Clients: University of Minnesota, Minnesota State University, Builders Association of Minnesota / Parade of Homes

New York, Ny, Us

Developed, presented, and implemented effective, solutions-driven advertising / marketing campaigns to new and existing clients for CBS Radio stations: WCCO-AM, JACK-FM, and WLTE-FM; inclusive of commercial spot inventory, digital and streaming platforms, and non-traditional revenue (event marketing and promotions). •Achieved established revenue targets and delivered results for clients during economic recession.•Developed partnership with The Home Depot to produce a weekly radio program “The Home Improvement Show” that resulted in increased store traffic and sales.•Launched marketing campaign for regional home builder / remodeler that resulted in accelerated brand awareness and increased customer visits to new models during a decline in the new home sales industry.Clients: Anderson Windows, Curves, The Home Depot, Pella Windows

Developed, presented, and implemented effective, solutions-driven advertising / marketing campaigns to new and existing clients for ABC Radio stations: KQRS-FM, 93X, DRIVE 105, and Radio Disney; inclusive of commercial spot inventory, digital and streaming platforms, and non-traditional revenue (event marketing and promotions).•Achieved established revenue targets and delivered results for clients.•Awarded Highest Percentage New Business Sales (2003) and Top Interactive Revenue Generator (2004) at company’s annual Circle of Excellence awards presentation.•Developed / implemented successful local promotion for Napa Auto Parts in conjunction with their national partnership with Orange County Choppers. Promotion involved over 100 stores in MN and resulted in increased brand identity and improved store traffic and sales.•Developed / implemented 93 cent gas promotion for Kwik Trip. Promotion involved over 25 stores in MN and WI and resulted in increased store traffic and sales, as well as significant peripheral media coverage. •Developed event marketing co-sponsorship opportunity for Universal Music Group and Best Buy in conjunction with one of the largest outdoor concert events in the Midwest and which resulted in increased store traffic and sales.Clients: Discount Tire, Napa Auto Parts, Noodles & Company, US Bank, Kwik Trip, Quiznos

Minneapolis, Mn, Us

Developed, presented, and maintained media plans, as well as negotiated and purchased media.•Established media objectives and strategies for advertising campaigns. •Monitored performance and optimization of media and developed reporting rationale for clients. •Led and mentored media planning and buying team.Clients: Caribou Coffee, Capella University

Managed agency’s key accounts and identified new business and revenue growth opportunities. Oversaw all aspects of client management. Led account team of eight in strategic planning and client development. •Built, strengthened, and retained executive level client relations through leadership, providing outstanding client service, proactively managing the relationship, and being a trusted advisor and partner to clients. •Ensured that clients' marketing objectives and goals were met through strategic marketing initiatives and an integrated approach (print, broadcast, OOH, direct mail, and event marketing). •Supervised special projects: employee communications, collateral materials, and focus groups.•Promoted three levels over the course of five years (additional positions held include Senior Account Executive, Account Executive, and Assistant Account Executive).Clients: Arby’s / Sbarro, ConAgra, Crystal Farms, SUPERVALU, Guidant, Morgan Stanley

Bachelor Of Arts (B.A.), Advertising, Minor In Marketing

Executive Education, Mini Master Of Marketing Management