Energetic, creative and connected marketing and communications pro for technology, consumer electronics, Internet and lifestyle brands. More than a decade of experience working both agency side and in-house, I specialize in setting stretch goals that make a real impact on the business, then working within a team to make sure they get done. I'm big on personal relationships and understand the value of treating people with respect - both in and outside the business.I've secured coverage in the outlets that matter, including New York Times, Buzzfeed, USA Today, TechCrunch, CNET, Good Housekeeping, Engadget, Bloomberg, Good Housekeeping, GQ, Marie Claire, and many more. I have strong relationships in media, but more importantly, I know how to find the right influencers and maintain those relationships - genuinely.I've also conceived of & executed on major content marketing campaigns, such as SwiftKey's emoji data reports, which were covered by hundreds of tier one media outlets around the world and generated tens of millions of impressions.Specific experience and skills include:- Creating PR and comms programs from scratch, including news generation & dissemination, social media, media training, email marketing, crisis comms, media relations, content marketing and more- Initiating & fostering media relationships across tech, mobile and lifestyle- Strategizing & executing on PR initiatives to meet corporate objectives, including events, community activities and product launch strategy- Obsessing over metrics and how PR impacts the bottom line