Hi, nice to meet you here in my position as the co-founder & marketing creative of Wilderful. Before I joined in this adventure of creating the new normal in the flower industry, I ventured into entrepreneurship in 2014, blending my love for flowers with my marketing expertise and my hospitality skills in my flower styling and floral marketing creative business.Prior to being an entrepreneur in the flower industry I immersed myself in the role of Senior Marketeer at AmsterdamGold, where I oversaw on- and offline marketing activities for four labels within the AmsterdamGold Group. A role of community manager and content manager at Digital Captains followed. My expertise was further developed when I had the opportunity to build on the Thursd.com media platform as a Marketing Creative.Before diving into being a (floral) marketer, I studied Hotel Management and later pursued a Master's in Science of Marketing at the Vrije Universiteit Amsterdam. Throughout my academic journey, I balanced my studies with various part-time jobs, accumulating valuable work experience. These experiences include internships in South Africa and Belgium, language studies in the USA and Spain, and international market research in Brazil for the Brazilian flower auction. In summary, my career trajectory has seen me evolve from a graduate with hospitality skills to a seasoned entrepreneur and marketer, with a deep appreciation for the floral industry, international experiences, sustainability and cultural diversity.