Jennifer Lam

Jennifer Lam Email and Phone Number

Founder @ For Good Measure
Sydney, NSW, AU
Jennifer Lam's Location
Sydney, New South Wales, Australia, Australia
Jennifer Lam's Contact Details

Jennifer Lam personal email

n/a
About Jennifer Lam

A seasoned entrepreneur with two decades of experience, I've navigated the ever-evolving landscape of business growth and digital marketing. My diverse career has spanned advertising, blogging, food tours, and marketing agencies, always with a relentless pursuit of purpose and a drive to make a meaningful impact.I’m an award-winning food & travel blogger and have been blogging since 2006. I sold my first blog, I Ate My Way Through in 2021 after growing the blog from an online food diary into a celebrated online publication with a team of 20+ contributors and a loyal readership; I Ate My Way Through attracted over 8 million page views and hosted 5,000+ people to explore new cuisines and cultures in our walking food tours and community events across Sydney.My decade-long leadership of The Bamboo Garden, a digital marketing & PR agency, further solidified my expertise in strategy, team management, and client success.Having successfully exited both ventures, I've transitioned into empowering fellow entrepreneurs, creators, and business leaders. With a proven track record of building and scaling businesses, and guiding organisations across diverse industries and growth stages, I offer a wealth of real-world experience and a deep understanding of what it takes to thrive in today's competitive landscape.I believe in making a difference in every little way I can; I volunteer as a Primary Ethics teacher and I'm also the Sustainability Lead in my local primary school's P&C committee. In my spare time, you'll find me over at Print and Play Studio, where I illustrate printables that inspire mindful parenting and embrace play-based learning. I'm also working on a passion project called Bond Beyond, a feel-good conversation app to help people to bond beyond surface level chat. You can read about my family’s slow & intentional living journey at On The Slow Lane, or subscribe to my parenting newsletter: Mama Has Got This.

Jennifer Lam's Current Company Details
For Good Measure

For Good Measure

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Founder
Sydney, NSW, AU
Employees:
6
Jennifer Lam Work Experience Details
  • For Good Measure
    Founder
    For Good Measure
    Sydney, Nsw, Au
  • The Bamboo Garden
    Consultant
    The Bamboo Garden Jun 2023 - Present
  • The Bamboo Garden
    On Maternity Leave
    The Bamboo Garden Jul 2021 - Jun 2023
  • The Bamboo Garden
    Consultant
    The Bamboo Garden Sep 2020 - Jul 2021
    Sydney, New South Wales, Australia
    In September 2020, The Bamboo Garden was acquired by Direct Clicks. I finished up full-time at The Bamboo Garden after almost 11-years and moved into an advisory role with Direct Clicks as Digital Strategy Consultant.
  • The Bamboo Garden
    Managing Director
    The Bamboo Garden Feb 2010 - Sep 2020
    Sydney, Australia
    After being approached by many brands via my food blog for assistance with their online presence, I discovered there was an opportunity to partner my love of good food with my online media expertise and thus launched The Bamboo Garden – an online marketing & communications agency that empowers businesses to maximise their online presence through great content and conversations.The Bamboo Garden is now a team of six in-house with a network of 20+ contractors (designers, developers, consultants, etc). As the Managing Director, I mentor, motivate and engage a team of highly skilled individuals to deliver creative, practical, integrated online and social media solutions. We’ve worked with clients ranging in size from local family-run restaurants to multinational consumer goods companies; they span across diverse industries including online retailers, FMCG, B2B, food & hospitality, lifestyle, medical, real estate, financial services, fashion and IT.In September 2020, The Bamboo Garden joined the Direct Clicks group to bolster our capabilities and raise the bar for insight-led, results-driven online marketing. With the culmination of experience, knowledge and passion from both agencies, we are excited about this new direction for our clients and team.
  • Primary Ethics
    Primary Ethics Teacher - Volunteer
    Primary Ethics May 2023 - Present
    Sydney, New South Wales, Australia
    Ethics teachers prepare and deliver approved Primary Ethics lesson materials to a class of between 8 and 22 students at their local school each week.Classes are discussion-based, with ethics teacher as facilitator, and are designed to assist students in learning lifelong skills in ethical reasoning, critical thinking and respectful discussion.
  • Print And Play Studio
    Illustrator
    Print And Play Studio Feb 2024 - Present
    I make printables that inspire play-based learning and mindful parenting.
  • Bond Beyond App
    Founder
    Bond Beyond App Mar 2023 - Present
    I'm currently in early-stage development of a feel-good conversation app to help you bond beyond surface level chat. The app is designed to deepen relationships and foster meaningful discussions with parents, lovers, families, friends, and co-workers. The app will bridge the gap and facilitate opportunities for meaningful connection, regardless of physical distance, social anxiety, or language barriers. A portion of the app's profit will seek to improve educational opportunities for disadvantaged young people around the world.
  • On The Slow Lane
    Co-Founder
    On The Slow Lane Jun 2021 - Present
    Sydney, New South Wales, Australia
    In a world that often feels more fast-paced, and more hectic than ever, it’s easy to get swept up in the feeling of needing to do more. If you're feeling overwhelmed or frantic about always rushing onto the next thing just to keep up, you're not alone. I've been there too.But a few years ago, I made a major perspective shift and thus began my awakening to intentional living.I'm now here to invite you to join me On The Slow Lane. Together, let's challenge the glorification of busy and unconscious consumption. Let's choose to slow down, and soak up what really matters!
  • Mama Has Got This
    Content Creator
    Mama Has Got This Apr 2020 - Present
    Sydney, New South Wales, Australia
    Sharing what I know now about mindful parenting and play-based learning.Following the success of the hero product — Montessori-inspired printable routine chart cards — in February 2024, the printables store was demerged into its own brand, Print and Play Studio.
  • Self-Employed
    Presenter / Educator / Speaker / Freelance Food & Travel Writer And Photographer
    Self-Employed Jul 2009 - Present
    Sydney, Australia
    Writer: Various publications including The Coffee Guide, Lifestyle Food, Spark MagazinePhotographer: Various publications including National Geographic TravelerPresenter: Asian Home Gourmet Kitchen Demonstrations, Chinese New Year Festival, February 2010Panelist: Monetising and Professional Blogging, Eat Drink Blog, November 2011Panelist: Using Social Media to Boost Covers, FoodService Australia, May 2012Panelist: Australian Media Landscape, Visit California Sales and Media Mission, August 2014Panelist: Influencers and Online Advocacy, Social Media Week, September 2014Speaker: Paranoid Android (The Power of Technology), Vibewire fastBREAK, September 2014Speaker: Social Media and Blogger Outreach and Online Marketing Trends, City of Canada Bay Managers Workshop, September 2014Panelist: Technology Innovation - Going Global from Australia, Alumni Event, Faculty of Engineering and Information Technologies, University of Sydney, August 2015Guest Lecturer: Twitter Seminar on Social Media Campaigns - MECO6936 Social Media Communication, University of Sydney, April 2015, April 2016, March 2017Speaker: From Hobby to Business - How to Take Blogging to the Next Level, Tasting Australia, Words To Go, May 2016Speaker: 5 tips in 5 slides - Made in Sydney - Local Food & Liquor Legends, General Assembly, September 2016
  • I Ate My Way Through
    Publisher & Founding Editor
    I Ate My Way Through Jun 2006 - Jul 2021
    Sydney, Australia
    I was the appetite behind I Ate My Way Through – one of Australia’s first and longest running food/travel blogs. From its humble beginnings as a personal documentation of restaurants I’d eaten at, I grew IAMWT to become an online destination for food insights and insider tips on the best places to eat/travel. We were a team of 20+ tour guides and contributors. In 2013, after overhauling the blog’s redesign and Wordpress migration from Movable Type, we were crowned Food Blog Of The Year at the Pedestrian Blogster Awards, a prestigious recognition which judged us on creativity and originality of content, technology and innovation, overall design and presentation, and audience engagement. At its height, IAMWT received a readership of over 60,000 uniques per month, had a newsletter subscriber list of over 2,500 hungry readers, and a strong 25,000+ social media following on Instagram, Facebook, Snapchat, and Twitter. I was also the co-chairman of the Australian Food Bloggers Conference in 2011 in which I sourced sponsorships for, organised, and facilitated an event for 100 delegates.Connecting online media with real offline experiences, I Ate My Way Through was also renowned as one of Sydney’s leading food tour operators and event organisers, and was regularly featured in the media as Best Food Tours in Sydney. We regularly collaborated with Destination NSW to showcase the culinary diversity of Sydney. Career highlights include being on the cover of The Daily Telegraph's food section, eating on TV on Sydney Weekender and getting flown to Singapore to eat!In July 2021, IAMWT was acquired by fellow food blogger, Janice Fung.
  • University Of Sydney
    Unit Demonstrator, Meco3602 Online Media
    University Of Sydney Jul 2014 - Dec 2014
    Sydney, Australia
    I presented on industry trends and best practices in online media including social media and SEO. I also provided technical support and tuition to students on using software such as Adobe Photoshop, Wordpress, Hootsuite and Google Analytics.
  • Soap Creative
    Senior Digital Producer
    Soap Creative Feb 2008 - Sep 2009
    Sydney, Australia
    Responsible for the project and account management of clients such as 20th Century Fox, ARIA Awards, Tourism WA, Bacardi Lion, National Geographic Kids, Unilever (Bushells & Lipton), Roadshow Films, KFC and SBS, I managed the production of online media, large websites, microsites, games and digital display screens. I was involved with the entire campaign cycle from vision and scope, architecture and design through to production and validation, deployment and reporting. In addition, I worked alongside the Managing Director to restructure the agency’s communication processes and I was responsible for redeveloping briefing and communications templates. I was also second in charge of resource scheduling for a team of 40+.
  • Rmg Connect
    Producer
    Rmg Connect Dec 2006 - Oct 2007
    Sydney, Australia
    At RMG Connect, I oversaw the entire campaign process from conceptualisation through to delivery and reporting for clients such as Kellogg, Vodafone, Proctor & Gamble, Kraft, Thrifty and Kleenex, where I managed the production of online media, websites (static, Flash and CMS-driven), mobile advertising and digital display screens.My responsibilities included managing the production floor of 30+ staff, working closely with the Creative Director, Creative Group Heads, Art Directors, Designers, Developers, Programmers and Copywriters and liaisons with third-party suppliers such as publishers, ad-servers, media agencies and back-end development specialists, as well as above-the-line creative staff.I also authored functional specifications documentation and deliverables including scope of works, project plans, budget estimates, production schedules information architecture (wireframes, sitemaps, SEO), with two Associate Producers reporting directly to me.
  • Eyeblaster
    Creative Services Manager
    Eyeblaster Apr 2005 - Dec 2006
    Sydney, Australia
    I was hired as the second employee at Eyeblaster Australia. As the Creative Services Manager, I looked after all creative agencies and publishers in the Asia Pacific. My core duties included identifying market trends and assisting agencies with developing creative opportunities; proactively communicating best practices to creative agencies; managing internal workflow by developing reporting methodologies and documentation; coordinating the creation and execution of campaigns; conducting training sessions with media, creative agencies and publishers; assisting with Flash development and providing recommendations on feasibility; assisting publishers with trafficking campaigns and problem solving live technical issues.
  • Action Coaching Home Tuition
    English And Mathematics Tutor
    Action Coaching Home Tuition Jan 2002 - Apr 2005
    Sydney, Australia
    Throughout my university years, I was a part-time tutor for secondary students and specialised in tutoring year 9 – 12 in English and Mathematics.

Jennifer Lam Skills

Online Advertising Email Marketing Social Media Marketing Seo Online Marketing Social Media Blogging Digital Marketing Digital Strategy Marketing Communications Facebook Advertising New Media Photography Food Marketing Digital Media Web Project Management Marketing Strategic Communications Customer Service Graphic Design Lifestyle Marketing Project Delivery Project Coordination Public Speaking Food Multimedia Publishing Web Design Brand Management User Experience Information Architecture Digital Production Food Photography Event Marketing Blogger Outreach Customer Experience Customer Satisfaction Event Planning Food Writing Blog Marketing Blog Development Eating Media Relations Multimedia Project Management Web Content Management Web Content Production Online Communities Online Pr Resource Management

Jennifer Lam Education Details

Frequently Asked Questions about Jennifer Lam

What company does Jennifer Lam work for?

Jennifer Lam works for For Good Measure

What is Jennifer Lam's role at the current company?

Jennifer Lam's current role is Founder.

What is Jennifer Lam's email address?

Jennifer Lam's email address is je****@****.com.au

What schools did Jennifer Lam attend?

Jennifer Lam attended University Of Sydney, Unsw.

What are some of Jennifer Lam's interests?

Jennifer Lam has interest in Social Media, Stock Exchange, New Technologies, Business, Golf, Food, Blogging, Watercolour Painting, All Things Gastronomical, Publishing.

What skills is Jennifer Lam known for?

Jennifer Lam has skills like Online Advertising, Email Marketing, Social Media Marketing, Seo, Online Marketing, Social Media, Blogging, Digital Marketing, Digital Strategy, Marketing Communications, Facebook, Advertising.

Who are Jennifer Lam's colleagues?

Jennifer Lam's colleagues are Yam Leung, Thomas Andrews, Katherine Asis, Eryn Cook, Jai Brandy, Malick .b. Jobe.

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