Jennifer Berman Email & Phone Number

Tampa, Florida, Us

Seattle, Washington, Us

I was brought in by the CEO as the first commercial hire as business model shifted from R&D focused to commercial facing to build out the commercial function for CNS-focused portfolio. Main oversight and leadership surrounded:— Devising and deploying strategies across sales, marketing, analytics, and managed care functions to optimize complete launch lifecycle. — Serving as partner and strategic resource to senior executives, investors, and Board of Directors. — Spearheading creation of commercial strategies from ground zero – leading at inception of commercial function – executing pre-launch, positioning, pricing, market access, go-to-market, and field force deployment strategies. Top achievements span: ► Launched Trudhesa® in highly competitive, multibillion-dollar migraine market, with over 100K prescriptions generated, capturing 4.7% stake of branded acute migraine prescriptions (nTRx) amongst prescribers.► Attained #1 migraine nasal product prescribed, achieving 36% market share among targeted HCPs and 58% market share among Trudhesa® writers. ► Accelerated adoption and prescription momentum with 80% of commercial lives covered within 6 months. ► Earned brand Medical Marketing & Media (MM&M Awards), Winner/Gold; Clio Health Award’s Silver Award for Reroute Migraine; PR week Healthcare Awards, Best Health Care Product Launch; and Pharmaceutical Executive APEX awards. ► Partnered with senior executives to steer decision making on salesforce growth and ensure alignment with commercial launch strategy, injecting valuable field insights into forward planning.► Championed pathways to deliver continuous optimization of pricing, rebating & utilization management, to stabilize gross to net (GTN) while maintaining a smooth HCP and patient experience.

Basel, Baselstadt, Ch

Leading inside this multinational pharmaceutical corporation, I served as brand lead to guide the launch of top priority Aimovig®.Main oversight and leadership surrounded:— Pioneering agile launch processes across 31 global markets (US, Europe, Australia). — Founding global team while breaking down internal silos to drive collaboration and operational excellence, rallying buy-in, and driving boots-on-the-ground focus with early deployment of field sales teams and advocacy groups required for a non-traditional launch.Top achievements span: ► Outperformed targets 900% with record-breaking 100K patients inside 5 months. ► Achieved 46% average share of total prescriptions (TRx) and 38% average share of new-to-brand prescriptions (NBRx) within preventive calcitonin gene-related peptide (CGRP) segment. ► Positioned product to earn industry recognized awards, including Time Magazine, Best Invention in 2018, Biopharma Dive, and Drug Launch of the Year in 2018. ► Spearheaded creation of global commercial strategy and external market preparation tactics with localized execution, partnering with Amgen on co-promotion synergies. ► Achieved launch excellence, positioning brand as patient-focused industry leader with streamlined global messaging, KOL and society engagement, mass patient activation, and market access and reimbursement strategy deployment. ► Crafted market access, advocacy, medical affairs, and sales strategies to deliver a unified global brand campaign and messaging aligned to differentiated demands of international payers and markets. ► Achieved brand success, early MSL and sales field deployment, and award-winning disease state education.

Rockaway, Nj, Us

I directed the formation of a global commercialization strategy for newly developed non-invasive neuromodulation technologies.Main oversight and leadership surrounded:— Creating positioning, messaging, campaign, pricing, and market access strategy development. — Motivating and training global salesforce to accelerate performance. — Establishing presence for European launch, accepting relocation to Stockholm for 6-month assignment. Top achievements span: ► Eclipsed goal 129%, executing launch plans for newly introduced device that showcased science of product as core value driver. ► Delivered 180% jump in approved independent funding requests with payor authorities in the UK and Germany, building tactics to differentiate product value, inject critical data, and secure reimbursement. ► Announced neuromodulation technology by leveraging partnerships with neurologists, headache specialists, and patient advocacy organizations; built support through one-on-one meetings, global and national advisory boards, symposia, and speakers’ bureaus.► Lowered costs while improving sales team productivity and patient satisfaction through deployment of digital training programs. ► Established field salesforce presence in the US and Europe, amplified co-promotion tactics, and differentiated sales approach based on each unique market, customer, and treatment algorithm.

Warsaw, Indiana, Us

Recruited to revive a late-in-lifecycle product by resolving brand challenges and implementing sales tools and marketing collateral to address customer needs and market requirements.► Generated an average daily sales growth of 3% by formulating and executing innovative marketing initiatives and objectives, finishing 108.3% to business goal for spine product portfolio in FY2010.► Coordinated nationwide roll-out strategy of next generation flagship products, including marketing, messaging, collaterals, and launch plan.Leading inside this medical device manufacturer, I owned a $120M+ electrical bone-growth stimulator portfolio. Main oversight and leadership surrounded:— Leading marketing distinction by revitalizing late-in-lifecycle asset via actionable insights, resolving brand challenges, and implementing practical sales tools and marketing collateral.Top achievements span: ► Spurred $4.8M in revenue gains, capturing new sales channel agreements to reduce channel conflict.►Reached 108.3% to plan for spine portfolio, conceptualizing and deploying innovative marketing methodologies.

For this market leader in the design, discovery, and marketing of innovative medical products, I developed marketing, sales, and brand management strategies that generated $1.2M in revenue growth and penetrated 600 hospitals and clinics during the launch of a first-to-market diagnostic test.

New York, Ny, Us

In this early career position, I identified industry expansion strategies for clients and customer branding initiatives. Projects spanned multiple industries and verticals, including mobile broadband, food & beverage, and hospitality.