Jennifer Berman Email and Phone Number
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As an entrepreneurial commercial executive, I spearhead the ground-up development of commercial strategies that take novel and de novo products to market in global regions (including the US, Europe, and Australia). I lead with passion and thrive in complexity and ambiguity, where I can challenge the status quo and influence innovative actions that deliver maximized impacts to both the patient and my organization's performance. With experience leading inside high-growth biotech and Top 10 pharmaceutical companies, I have enabled excellence through product launches, market development, and expansion. I often enter at the inception of the commercial function to launch new commercial strategies, seamlessly assimilating to the brand and market to steer strategic decisions around investment and pricing.My understanding of downstream processes is instrumental to my success, which I translate into the commercial strategy for effective boots-on-the-ground execution. I bring the voice of the HCP and sales representative into the conversation to inject valuable insights and guide action planning. As a leader, I partner internally and externally to break down barriers between functions and rally stakeholders behind a shared vision to create a North Star for all team members. I am an inclusive and empowering leader who thrives when surrounded by diverse thoughts and insights.AREAS OF EXPERTISE🎯 Commercial Strategy🎯 First-in-Class Launches🎯 GTM Strategy, & Launch Execution🎯 Market, Patient, & Provider Access🎯 Global Salesforce Alignment🎯 KOL Relationships🎯 Market Development & Expansion🎯 P&L & Budget ManagementKEY ACHIEVEMENTS➽ Spearheaded creation of end-to-end commercial strategy to launch Trudhesa® inside highly competitive migraine market, leveraging agile and innovative tactics to remain at pace with larger enterprises with expansive budgets. ➽ Established field salesforce presence in the US and Europe building strategies aligned to unique market, customer, and treatment algorithm.➽ Defined market access, advocacy, medical affairs, and sales strategies to deliver a unified global brand campaign and messaging aligned to differentiated demands of international payers and markets.➽ Championed pathways to deliver continuous optimization of pricing, rebating & utilization management, to stabilize gross to net (GTN) while maintaining a smooth HCP and patient experience.I welcome the opportunity to connect! Please reach out to me here on LinkedIn or via bermanjennifer38@gmail.com
Pacira Biosciences, Inc.
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Vice President MarketingPacira Biosciences, Inc. May 2024 - PresentTampa, Florida, Us -
Vice President, MarketingImpel Pharmaceuticals Feb 2019 - Dec 2023Seattle, Washington, UsI was brought in by the CEO as the first commercial hire as business model shifted from R&D focused to commercial facing to build out the commercial function for CNS-focused portfolio. Main oversight and leadership surrounded:— Devising and deploying strategies across sales, marketing, analytics, and managed care functions to optimize complete launch lifecycle. — Serving as partner and strategic resource to senior executives, investors, and Board of Directors. — Spearheading creation of commercial strategies from ground zero – leading at inception of commercial function – executing pre-launch, positioning, pricing, market access, go-to-market, and field force deployment strategies. Top achievements span: ► Launched Trudhesa® in highly competitive, multibillion-dollar migraine market, with over 100K prescriptions generated, capturing 4.7% stake of branded acute migraine prescriptions (nTRx) amongst prescribers.► Attained #1 migraine nasal product prescribed, achieving 36% market share among targeted HCPs and 58% market share among Trudhesa® writers. ► Accelerated adoption and prescription momentum with 80% of commercial lives covered within 6 months. ► Earned brand Medical Marketing & Media (MM&M Awards), Winner/Gold; Clio Health Award’s Silver Award for Reroute Migraine; PR week Healthcare Awards, Best Health Care Product Launch; and Pharmaceutical Executive APEX awards. ► Partnered with senior executives to steer decision making on salesforce growth and ensure alignment with commercial launch strategy, injecting valuable field insights into forward planning.► Championed pathways to deliver continuous optimization of pricing, rebating & utilization management, to stabilize gross to net (GTN) while maintaining a smooth HCP and patient experience. -
Worldwide Brand Executive Director, Migraine (Aimovig) Neuroscience FranchiseNovartis Jun 2016 - Feb 2019Basel, Baselstadt, ChLeading inside this multinational pharmaceutical corporation, I served as brand lead to guide the launch of top priority Aimovig®.Main oversight and leadership surrounded:— Pioneering agile launch processes across 31 global markets (US, Europe, Australia). — Founding global team while breaking down internal silos to drive collaboration and operational excellence, rallying buy-in, and driving boots-on-the-ground focus with early deployment of field sales teams and advocacy groups required for a non-traditional launch.Top achievements span: ► Outperformed targets 900% with record-breaking 100K patients inside 5 months. ► Achieved 46% average share of total prescriptions (TRx) and 38% average share of new-to-brand prescriptions (NBRx) within preventive calcitonin gene-related peptide (CGRP) segment. ► Positioned product to earn industry recognized awards, including Time Magazine, Best Invention in 2018, Biopharma Dive, and Drug Launch of the Year in 2018. ► Spearheaded creation of global commercial strategy and external market preparation tactics with localized execution, partnering with Amgen on co-promotion synergies. ► Achieved launch excellence, positioning brand as patient-focused industry leader with streamlined global messaging, KOL and society engagement, mass patient activation, and market access and reimbursement strategy deployment. ► Crafted market access, advocacy, medical affairs, and sales strategies to deliver a unified global brand campaign and messaging aligned to differentiated demands of international payers and markets. ► Achieved brand success, early MSL and sales field deployment, and award-winning disease state education. -
Senior Director, Global MarketingElectrocore Llc Jan 2011 - Jun 2016Rockaway, Nj, UsI directed the formation of a global commercialization strategy for newly developed non-invasive neuromodulation technologies.Main oversight and leadership surrounded:— Creating positioning, messaging, campaign, pricing, and market access strategy development. — Motivating and training global salesforce to accelerate performance. — Establishing presence for European launch, accepting relocation to Stockholm for 6-month assignment. Top achievements span: ► Eclipsed goal 129%, executing launch plans for newly introduced device that showcased science of product as core value driver. ► Delivered 180% jump in approved independent funding requests with payor authorities in the UK and Germany, building tactics to differentiate product value, inject critical data, and secure reimbursement. ► Announced neuromodulation technology by leveraging partnerships with neurologists, headache specialists, and patient advocacy organizations; built support through one-on-one meetings, global and national advisory boards, symposia, and speakers’ bureaus.► Lowered costs while improving sales team productivity and patient satisfaction through deployment of digital training programs. ► Established field salesforce presence in the US and Europe, amplified co-promotion tactics, and differentiated sales approach based on each unique market, customer, and treatment algorithm. -
Senior Product ManagerBiomet Orthopedics Jun 2009 - Jan 2011Warsaw, Indiana, UsRecruited to revive a late-in-lifecycle product by resolving brand challenges and implementing sales tools and marketing collateral to address customer needs and market requirements.► Generated an average daily sales growth of 3% by formulating and executing innovative marketing initiatives and objectives, finishing 108.3% to business goal for spine product portfolio in FY2010.► Coordinated nationwide roll-out strategy of next generation flagship products, including marketing, messaging, collaterals, and launch plan.Leading inside this medical device manufacturer, I owned a $120M+ electrical bone-growth stimulator portfolio. Main oversight and leadership surrounded:— Leading marketing distinction by revitalizing late-in-lifecycle asset via actionable insights, resolving brand challenges, and implementing practical sales tools and marketing collateral.Top achievements span: ► Spurred $4.8M in revenue gains, capturing new sales channel agreements to reduce channel conflict.►Reached 108.3% to plan for spine portfolio, conceptualizing and deploying innovative marketing methodologies. -
Marketing ManagerSepal Reproductive Devices Jun 2002 - May 2009For this market leader in the design, discovery, and marketing of innovative medical products, I developed marketing, sales, and brand management strategies that generated $1.2M in revenue growth and penetrated 600 hospitals and clinics during the launch of a first-to-market diagnostic test.
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Business AnalystSapientrazorfish Aug 2000 - Jun 2001New York, Ny, UsIn this early career position, I identified industry expansion strategies for clients and customer branding initiatives. Projects spanned multiple industries and verticals, including mobile broadband, food & beverage, and hospitality.
Jennifer Berman Skills
Jennifer Berman Education Details
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Babson CollegeManagement
Frequently Asked Questions about Jennifer Berman
What company does Jennifer Berman work for?
Jennifer Berman works for Pacira Biosciences, Inc.
What is Jennifer Berman's role at the current company?
Jennifer Berman's current role is Pharmaceutical/Biotech Commercial Leadership | Start-up | Marketing | Operations |.
What is Jennifer Berman's email address?
Jennifer Berman's email address is jb****@****ail.com
What is Jennifer Berman's direct phone number?
Jennifer Berman's direct phone number is +41 61 324 *****
What schools did Jennifer Berman attend?
Jennifer Berman attended Babson College.
What skills is Jennifer Berman known for?
Jennifer Berman has skills like Product Launch, Strategy, Medical Devices, Marketing Strategy, Product Development, Market Development, Product Management, Cross Functional Team Leadership, Marketing, Management, Sales, Global Marketing.
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