As a VP of Client Success, my core responsibility is to mentor and lead a high-performing team laser-focused on crafting compelling digital out-of-home media proposals that consistently wow brand marketers and top advertising agencies. We leverage our collective DOOH mastery to develop uniquely customized campaign plans precisely aligned with each client's strategic marketing objectives and KPI benchmarks.Beyond client-facing excellence, I spearhead continuous improvement of our internal processes to enhance operational efficiency across planning, campaign management, and related functions. This involves fostering seamless cross-functional collaboration and championing best practice implementation between my team and critical support units like operations, product, and account management.With an unwavering solutions-oriented approach, I empower my team to deftly juggle our most critical client projects simultaneously within our fast-paced environment. We provide strategic consultation rooted in data-driven insights to construct innovative media plans that brilliantly achieve client goals. This full-funnel execution focus, from media strategy to flawless campaign delivery, is the engine driving consistent revenue growth and nurturing longstanding partnerships with Adomni's most valued brand and agency clients.

As a pivotal member of the Adomni team, I served as a strategic consultant driving the execution of impactful digital out-of-home (DOOH) advertising campaigns for renowned brand marketers and esteemed advertising agencies.

As a seasoned marketing and community development professional, I brought a multifaceted approach to fostering economic vitality and creating business-friendly environments. I focussed on working closely with developers to address land use, zoning, planning, transportation, and other development inquiries.I leveraged my expertise in strategic marketing by spearheading innovative campaigns to attract new businesses, encourage expansion, and ensure the continued retention of existing companies within these communities. Through data-driven strategies and compelling narratives, I crafted high-impact messaging that resonates with target audiences and showcases the unique advantages of investing in these thriving locales.Collaborating closely with stakeholders, volunteers, and staff, I oversaw the development and execution of programs, policies, and initiatives that foster economic growth and enhance the business climate. My responsibilities encompassed overseeing all member communications. Moreover, I influenced the business community and policymakers, lobbying at the local, state, county, and federal levels to advocate for pro-business initiatives and maintain strong relationships with elected officials and public sector staff. This multifaceted approach allowed me to leverage both marketing prowess and policy advocacy to drive sustainable economic development.

Strategic Leadership: Implemented the overarching strategic vision and goals established by the Board of Directors, driving initiatives focused on business-friendly government policies, robust networking opportunities, educational resources, and recognition programs that elevate the business community.Financial Stewardship: Effectively manage the organization's annual budget, ensuring judicious allocation of resources to maximize the impact of membership offerings and programs aimed at facilitating business success.Membership Growth: Spearheaded efforts to expand the membership base continually, proactively engaging with businesses across diverse sectors and cultivating mutually beneficial partnerships that amplify the collective voice of the business community.Volunteer Engagement: Cultivated and maintained a dedicated volunteer corps, harnessing their talents, insights, and passion to support the organization's initiatives and enhance the overall value proposition for members.Through a deep commitment to advocacy, strategic planning, fiscal responsibility, and inclusive engagement, I aimed to create a thriving ecosystem that empowers businesses to flourish, fosters economic vitality, and elevates the communities served to new heights of prosperity.

Served as the strategic lead overseeing comprehensive marketing and point-of-sale (POS) campaigns for a premier client account, Bank of America - one of the company's largest and most influential partnerships. Responsibilities encompassed:Multi-Channel Campaign Management: Directed an integrated suite of printed and digital marketing initiatives from concept to execution, ensuring brand consistency, impactful messaging, and seamless omnichannel experiences across consumer touchpoints.Creative Direction: Provided visionary creative direction and oversight throughout the design process for printed marketing collateral, ensuring alignment with overarching brand guidelines, consumer insights, and strategic objectives.Prototype Development: Spearheaded the development of printed and multimedia communications for pioneering Enhanced Banking Center prototypes, combining innovative design with cutting-edge video production techniques to deliver immersive, best-in-class consumer experiences.Cross-Functional Leadership: Effectively managed a geographically dispersed client team spanning both East and West Coast locations, fostering collaboration, open communication, and adherence to project timelines and budgetary constraints.POS Strategy: Developed and implemented strategic planograms to optimize the placement and visibility of marketing materials within traditional and in-store banking centers, maximizing consumer engagement and driving desired behaviors.Through meticulous attention to detail, creative vision, and strong leadership abilities, successfully delivered high-impact, integrated marketing campaigns that elevated the client's brand, fostered consumer connections, and contributed to sustained business growth and market dominance.

Leveraged comprehensive event management expertise to conceptualize, develop, and execute high-profile small business recognition initiatives.Strategic Event Planning: Orchestrated intricate logistics for events ranging from intimate gatherings of 10 attendees to large-scale functions with managed budgets up to $500K+. Oversaw all aspects from venue selection and vendor negotiations to programming and attendee experience.Committee Leadership: Provided strategic guidance and direction to volunteer committees, harnessing their passion and insights to shape compelling event concepts and ensure seamless execution aligned with organizational objectives.Fundraising and Budgeting: Spearheaded fundraising initiatives, fostering collaborations with corporate sponsors and community partners to secure vital financial resources. Through an unwavering commitment to excellence, creative ingenuity, and seamless execution, delivered a distinguished portfolio of impactful events and recognition programs that celebrated entrepreneurial achievement, fostered valuable networking opportunities, and elevated the region's vibrant small business landscape.

I delivered strategic plans, operational excellence, and an unwavering commitment to cultivating an exceptional workforce while delivering tangible value by attracting top-tier talent aligned with the organization's mission and values.