Partnered with YouTube and Google Ads product marketing teams to develop and execute global campaigns, resulting in increased product adoption, awareness, and retention.Oversaw account management for multiple teams, maintaining strong client relationships and ensuring alignment between strategic objectives and campaign execution.Spearheaded cross-functional collaboration with product, creative, and analytics teams to deliver measurable results for clients.Managed a successful social media campaign promoting the power of video for National Small Business Week enlisting YouTube creators and including a sizzle reel that received over 2 million views.Conducted research and customer journey mapping to uncover insights that informed messaging frameworks and marketing strategies, enhancing user experiences and campaign effectiveness.Created comprehensive playbooks and messaging frameworks to streamline content and campaign execution across teams.Developed content strategies for email campaigns localized in 30+ languages, improving onboarding and reducing drop-off rates, and created impactful case studies highlighting success stories for internal and external audiences.Conducted comprehensive audits of email content and performance, identifying optimization opportunities and implementing data-driven improvements to enhance engagement and ROI.Conducted a comprehensive audit of email workflows, identifying bottlenecks and streamlining processes with a detailed playbook. Provided strategic recommendations on CRM infrastructure enhancements for Google Marketing Ops.Acted as Scrum Master to drive the execution of email and marketing campaigns, ensuring cross-functional alignment, efficient workflows, and timely delivery of high-quality assets.

Managed the redesign and localization of Google’s TestMySite tool across 23 languages, coordinating cross-functional collaboration among creative, technical, and global stakeholders, and delivering launch collateral.

Contributed to 80% increase in online retention revenue through targeted promotions and enhanced customer journeys.Collaborated with design, optimization, and web teams to implement A/B site testing, improving user experience and conversion rates.Managed product launches and website promotions, aligning technical and marketing teams to meet business goals.

Increased customer retention through a data-driven email lifecycle strategy, including a successful welcome series campaign (50%+ OR and 30%+ CR),garnering the McAfee Marketing Red Knight Award.Designed a comprehensive loyalty program pilot plan, backed by feasibility studies and financial modeling.Identified top customer issues working with Support and analyzing customer satisfaction and refund data.

Improved shopping cart close ratio by 16% and overall renewal rate by 5% through targeted in-client messaging and website optimizations.Developed and tested acquisition campaigns, successfully converting free users to paid customers.

Crafted compelling promotional content for the corporate website, online store, and email campaigns, increasing newsletter opens by 16% and engagement (clicks and shares) over 100%. Tailored messaging to resonate with target audiences through original and repurposed content. Effectively managed copywriter resources to maintain alignment with legal and style guidelines, brand voice, and image.

Fostered channel partner enablement opportunities by enhancing Symantec’s existing e-commerce platform to address SMB and OEM software renewals and overdeployments.Conducted reseller focus groups and planned usability to improve close ratios on SMB sites.

Recognized as a Sales Achiever for delivering 170% YOY growth in software subscription renewals and increasing average order value (AOV) by 20%.Managed global retention programs, including pricing, promotions, and in-product initiatives, resulting in $800M in annual revenue in North America, and breaking the $1B ceiling for worldwide sales.Pioneered database solutions enabling scalable retention strategies across North America, Europe, and Latin America.

Responsible for acquisition and retention programs for U.S. and Canadian online stores to include: SEO/traffic generation, trialware, product launches, promotions, and emails.Attained 40% close ratio for interactive Consumer product selection tool and 10:1 ROI for email programs.

Oversaw design contractors and agencies in the production of channel marketing materials to promote seasonal campaigns and brand/product awareness.

Executed creation and deployment of upgrade direct mail packages and emails to North American Consumer database (universe 13 million). Achieved 74% YOY growth and 63:1 ROI for email marketing programs