Jennifer Hacker Email & Phone Number

Woodland Hills, CA, US

Irvine, California, US

Irvine, California, US

- Manages and mentors a team of Media Buyers across multiple platforms- Helps develop and drive strategy for the Internal Brands team- Assist in product prioritizations and builds.

Irvine, California, US

- Leading, training, and mentoring a team of high performance Google media buyers- Limitless Award Winner- Using my passion for strategy, data analytics, and growth to drive high impact results for the Internal Brands team- Providing expertise beyond just search, and driving growth in YouTube, Discovery, Display, and emerging ad types like Performance Max

Bellevue, Washington, US

Owned all Paid Search accounts in mortgage, travel nursing and nurse education verticals. I made an immediate impact on the company's bottom line by doing what I do best, identifying the biggest opportunities for KPI success. Within the first 60 days in the position, I made a dramatic positive impact on both Google Ads and Microsoft Ads search campaigns.

London, GB

• Developed and implemented a more structured approach to our production team, including implementing Basecamp, improved communications, and set standards
• In first three months of active promotion with the company, drove 50,000 new leads into the business for that year. This is more than the business had received in a single year. In addition, the leads came in at a low.
• Trained the staff and editors on how to build a scalable marketing structure, including identifying and acting upon KPIs including but not limited to: Lifetime Value, Allowable CPA, Conversion Rates, Upsell Rates, and.
• Implemented a testing strategy to improve KPIs across the entire business. This resulted in an upsell rate on a recent high ticket launch of over 40%.
• Drove and trained strategies for external media buying, affiliate marketing, email marketing, renewals and retention, content and funnel structures, and product pricing.

Harrisburg, PA, US

• Drove messaging strategy for a Fortune 500 company’s corporate communications increasing their media mentions, blog visits and social interactions by 180%
• Provided SEO recommendations for a multi-million dollar B2C company in an effort to improve web visits over the Holiday season which resulted in 47% increase in organic traffic
• Improved paid search and display remarketing efforts for a college, cutting the CPC by 77%, increasing the CTR by 76% and driving an increase in online applications
• Regularly provided mentorship and training to less senior members of the marketing team, helping guide them to find in-depth insights and actionable recommendations to deliver to clients

Shiremanstown, Pennsylvania, US

• Successfully planned and executed winning media proposals that brought in high profile clients within first three months of employment
• Introduced a new level of social media marketing to the agencies portfolio, including retargeting, ad and target testing
• Single-handedly managed all media placement and buying for a multi-million-dollar hospital and health system

Malvern, PA, US

• Managed marketing across four brands - K12JobSpot, Jobulator, Teachwise and Teachwise Inspire
• Managed all customer facing strategies for two brand launches including PR, Social Media, Email, Media Placement and SEO
• Managed communication strategy for Jobulator rebranding and monthly billing that resulted in over a 200% increase in sales
• Managed restructuring of AdSense for rebranded K12Jobspot, the largest K12 job board in the US. This resulted in a 30% increase in ad revenue.
• Set up structured process for Marketing collaboration, research, KPIs, and editorial planning.

Carlisle, PA, US

• Managed marketing department
• Organized and maintained marketing strategy and budget for multimillion dollar company that included both B2B and B2C strategies
• Effectively analyzed trade show returns and cut budget in half while maintaining same lead generation
• While managing SEO and SEM team, grew web orders by 25%
• Developed a change in product descriptions to improve the user experience and increase sales
• Successfully garnered media coverage through PR efforts which resulted in positive exposure on television, web, and print

Harrisburg, PA, US

Responsible for the ordering and trafficking of media across multiple platforms including print, web, television, radio, and outdoor advertising.Manages the Media Coordination department and ensures that traffic, proof of performance, advertising, invoicing and various other media needs are handled accurately and efficiently.Provides media and client.

Marketing/Marketing Management, General

Music