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I am proficient in many facets of digital marketing including:• Paid Search – Google Ads, Microsoft Ads (combined budgets over $1m/month)• Display, YouTube, Gmail, and Native ads• Social Ads – Facebook, Instragram, Twitter, Pinterest, LinkedIn• SEO – Keyword Research, Competitive Research, Technical Audits• Reporting and Tracking – Google Data Studio and Analytics, Tag Manager, Hubspot• Email Marketing – Mailchimp, Infusionsoft, Hubspot, Pardot, Klaviyo• Conversion Rate Optimization – A/B and Multivariate Testing• Strategy and leadershipMy Accomplishments:Scaling/Optimizing Campaigns• 79.2% increase in gross profit year over year for a paid search account • Delivered a record 50,000 new leads in my 1st year while hitting a designated ROASSEO• Increased holiday organic traffic by 47% for a leading CPG company • Drove 180% increase in engagement for a Fortune 500 corporate communications teamAccount ManagementFeedback from a freelancing client:“As one of the fastest growing events companies in NYC, we knew we had a lot to gain by investing in ad income. However our results with simply funneling money into an internally managed account were less than fantastic. Jennifer's work, on the other hand, was MORE than fantastic. Through a systematic restructuring of our account, including many details we would have NEVER thought of, she was able to effectively double or triple our performance metrics across the board. Bottom line her work allowed our ads to appear in results above competitors - in a way that would not be possible at any budget! Jennifer is also incredibly punctual, insightful and easy to work with. Hire her!“Feedback from a media rep::“Jennifer is a true professional! I enjoyed working with her and found her to be one of the best media managers I have ever worked with in my 30+ years in the industry...She has always been excellent at detail, accessible, great at problem solving and I wish more agencies had professionals like Jennifer Hacker!”LeadershipFeedback from a former team member:“Jen was a sensational marketing director in the time I worked for her. Her knowledge of marketing and the industry as a whole is exceptional. As a director, Jen was motivational and encouraged the whole team to learn more and reach our full potential. She’s the only person that I’ve heard say marketing figures are ‘fun’ and this has somehow rubbed off on me, because I now am excited over marketing figures.”
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Director, Customer AcquisitionGolden Hippo® Apr 2024 - PresentWoodland Hills , Ca , Us -
Director, Integrated MediaAdquadrant Jul 2023 - Apr 2024Irvine, California, Us -
Senior Performance MarketerAdquadrant Oct 2022 - Jul 2023Irvine, California, Us- Manages and mentors a team of Media Buyers across multiple platforms- Helps develop and drive strategy for the Internal Brands team- Assist in product prioritizations and builds.
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Performance Marketing, Google AdsAdquadrant Jan 2021 - Oct 2022Irvine, California, Us- Leading, training, and mentoring a team of high performance Google media buyers- Limitless Award Winner- Using my passion for strategy, data analytics, and growth to drive high impact results for the Internal Brands team- Providing expertise beyond just search, and driving growth in YouTube, Discovery, Display, and emerging ad types like Performance Max
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Paid Search ManagerFull Beaker, Inc. Feb 2019 - Mar 2020Bellevue, Washington, UsOwned all Paid Search accounts in mortgage, travel nursing and nurse education verticals. I made an immediate impact on the company's bottom line by doing what I do best, identifying the biggest opportunities for KPI success. Within the first 60 days in the position, I made a dramatic positive impact on both Google Ads and Microsoft Ads search campaigns, resulting in a 79.2% year over year growth in gross profit. -
Marketing DirectorAgora Financial Uk Ltd Mar 2017 - Jan 2019London, Gb• Developed and implemented a more structured approach to our production team, including implementing Basecamp, improved communications, and set standards• In first three months of active promotion with the company, drove 50,000 new leads into the business for that year. This is more than the business had received in a single year. In addition, the leads came in at a low cost and had an initial ROI within the target set.• Trained the staff and editors on how to build a scalable marketing structure, including identifying and acting upon KPIs including but not limited to: Lifetime Value, Allowable CPA, Conversion Rates, Upsell Rates, and email performance. • Implemented a testing strategy to improve KPIs across the entire business. This resulted in an upsell rate on a recent high ticket launch of over 40%.• Drove and trained strategies for external media buying, affiliate marketing, email marketing, renewals and retention, content and funnel structures, and product pricing. -
Digital Marketing ConsultantJpl May 2016 - May 2017Harrisburg, Pa, Us• Drove messaging strategy for a Fortune 500 company’s corporate communications increasing their media mentions, blog visits and social interactions by 180%• Provided SEO recommendations for a multi-million dollar B2C company in an effort to improve web visits over the Holiday season which resulted in 47% increase in organic traffic• Improved paid search and display remarketing efforts for a college, cutting the CPC by 77%, increasing the CTR by 76% and driving an increase in online applications• Regularly provided mentorship and training to less senior members of the marketing team, helping guide them to find in-depth insights and actionable recommendations to deliver to clients -
Assistant Media BuyerMartin Communications, Inc. Oct 2015 - Oct 2016Shiremanstown, Pennsylvania, Us• Successfully planned and executed winning media proposals that brought in high profile clients within first three months of employment• Introduced a new level of social media marketing to the agencies portfolio, including retargeting, ad and target testing• Single-handedly managed all media placement and buying for a multi-million-dollar hospital and health system -
E-Commerce Marketing ManagerFrontline Technologies Jul 2014 - Oct 2015Malvern, Pa, Us• Managed marketing across four brands - K12JobSpot, Jobulator, Teachwise and Teachwise Inspire• Managed all customer facing strategies for two brand launches including PR, Social Media, Email, Media Placement and SEO• Managed communication strategy for Jobulator rebranding and monthly billing that resulted in over a 200% increase in sales• Managed restructuring of AdSense for rebranded K12Jobspot, the largest K12 job board in the US. This resulted in a 30% increase in ad revenue.• Set up structured process for Marketing collaboration, research, KPIs, and editorial planning. -
Marketing ManagerTex Visions Jan 2014 - Jul 2014Carlisle, Pa, Us• Managed marketing department• Organized and maintained marketing strategy and budget for multimillion dollar company that included both B2B and B2C strategies• Effectively analyzed trade show returns and cut budget in half while maintaining same lead generation• While managing SEO and SEM team, grew web orders by 25%• Developed a change in product descriptions to improve the user experience and increase sales• Successfully garnered media coverage through PR efforts which resulted in positive exposure on television, web, and print• Quadrupled social media presence for the B2C side of the company in less than a month through concentrated marketing campaigns to build brand presence -
Media Coordination Manager And PlannerTarget Media Jul 2011 - Jan 2014Harrisburg, Pa, UsResponsible for the ordering and trafficking of media across multiple platforms including print, web, television, radio, and outdoor advertising.Manages the Media Coordination department and ensures that traffic, proof of performance, advertising, invoicing and various other media needs are handled accurately and efficiently.Provides media and client research through resources such as Nielsen, Arbitron, Scarborough, Kantar, and many others.Gathers avails from media for our buying department for the purpose of media planning.
Jennifer Hacker Skills
Jennifer Hacker Education Details
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Western Governors UniversityGeneral -
Hofstra UniversityMusic
Frequently Asked Questions about Jennifer Hacker
What company does Jennifer Hacker work for?
Jennifer Hacker works for Golden Hippo®
What is Jennifer Hacker's role at the current company?
Jennifer Hacker's current role is Director, Customer Acquisition.
What is Jennifer Hacker's email address?
Jennifer Hacker's email address is jh****@****ial.com
What is Jennifer Hacker's direct phone number?
Jennifer Hacker's direct phone number is +141045*****
What schools did Jennifer Hacker attend?
Jennifer Hacker attended Western Governors University, Hofstra University.
What are some of Jennifer Hacker's interests?
Jennifer Hacker has interest in Volunteering, Research, Voice Over Work, Music, Singer For The Passionettes.
What skills is Jennifer Hacker known for?
Jennifer Hacker has skills like Advertising, Marketing, Social Media, Social Media Marketing, Market Research, Email Marketing, Event Planning, Public Relations, Research, Media Planning, Sales, Marketing Strategy.
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