Independently manage all aspects of projects across a variety of methodologies focusing primarily on automotive clinics of all natures (multiple projects/proposals simultaneously).Quantitative and international research expertise (qualitative skills also utilized).Write and price strategic proposals to win projects.Development of all materials within projects including but not limited to sample plans, screeners, questionnaires, data delivery specifications, reporting and analysis. On-site management and client presentations also prominent.Develop and maintain client, buyer and supplier relationships for business development.

Integral member of the Strategic Planning and Intelligence team working heavily with on-site experiential events to support our client General Motors as agency of record. Partnered with internal and external clients to prepare, execute, analyze and present event metrics and research for over 25 events in 2011 including 150+ days of domestic travel. Overhauled and streamlined workflow and procedure of implementation for primary research partnership and data collection methods. Developed strong rapport with clients and vendors while managing logistics and execution through the complete event research process. Managed event schedules, budgets, metric databases, trending reports and measurement analysis, regularly developing and implementing improvements.Specifics included but not limited to:Manage agency upfront, program planning and measurement processesCollaborate with clients and account teams to identify measurement objectives and approachDesign cross discipline measurement plans that integrate program metrics across marketing disciplines (i.e. experiential, digital, mobile, etc.)Manage primary and secondary research vendors, projects and dataAnalyze large scale consumer data and databases (i.e. MRI, Scarborough, Simmons, TNS, Proprietary Data and Research, etc.) to provide industry and market POVs and data-driven support for marketing opportunitiesOversee market intelligence and competitive data, analysis process and teamDesign, manage, and deliver client analyses such as post-program measurement and other ad-hoc projectsContribute to and manage analytically-oriented projects from inception to delivery including compiling and packaging presentation/report deliverablesConduct post program analysis, identify opportunities to improve and optimize performance and provide data-driven marketing insights and recommendationsFacilitate and socialize key learning and best practices across organization

A key staff member at Gongos Research on the Research Innovation & Technology Team and acted as the Product Manager of the i°Communities Product Suite since the inception of the product in 2005.Prior to joining the Research Innovation & Technology Team, primary role included project management for the Automotive Powersports team including the co-management of one of the largest projects at Gongos Research - a large international Automotive Research metaCommunity as well as extensive product clinic experience including concept development, design/theme, pricing, package/features clinics, and drive evaluations.A graduate of University of Michigan-Dearborn where she holds a Bachelor’s degree in Business Administration with majors in Marketing and Management.Key Responsibilities and Attributes:Product Manager of Gongos iºCommunities Product Suite and Gongos goShopIntegral in initial planning of iºCommunities product extension iC mobile Apple applicationManage the development and lifecycle maintenance of complex software products, for concept, development, management of beta tests, and participant in development of internal and external marketing campaignsCreation of all product documentation and support systems for Product Managers and Product SpecialistsManage product support for 104 employees and the clients of Gongos ResearchAbility to work with abstract conceptsAbility to work independently, as well as perform as a mentor to product specialistAbility to be extremely detail-oriented and organized in a fast-paced, high-stress environment with tight deadlines

Key Responsibilities and Attributes:Co-product Manager of Gongos iºCommunities productIndependently manage research studies of various methodologies, overseeing all aspects of the project. Projects including but not limited to: Central Location Tests (Clinics), iºCommunities, Concept Testing, Segmentation, Purchase Process, Online Diaries, Conjoint, MaxDiff, Focus GroupsPrice and write strategic proposals to win projects Build and nurture rapport with several key players within a large Automotive clientMentored and managed project coordinators and internsActively participated in company committees for quarterly/yearly goals as well as in University networking and recruiting

Key Responsibilities and Attributes:Co-product Manager of Gongos iºCommunities productCo-managed one of the largest projects in company history, a metaCommunity for a key Automotive clientGained experience in study design, sample plans, clinic event planning and management, questionnaire development, sample fulfillment, recruiting, data collection, data analysis and reportingManaged outside vendors to meet project objectives and budget constraintsCoordinated and managed project logistics and tasks for project managers both on and off-site Educate University of Michigan-Dearborn students on marketing principles and experiences as a guest speaker every semester (continuing through 11/10)

Key Responsibilities and Attributes:Co-product Manager of Gongos iºCommunities productCoordination of quantitative, qualitative from initial design to final analysisGained expertise in central location research projects from proposal to final analysisPrepared and populated graphs/charts and assisted with writing of project reports

Key Responsibilities and AttributesDevelopment of logistic/coordination procedures for clinical studiesDevelopment of new incentive reconciliation procedures for projects teamCoordination of quantitative, qualitative from initial design to final analysis