Jennifer Honig Email and Phone Number
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Highly successful and motivated Marketing and Commercial leader from pre-med background with strong Global and U.S. Brand/Product, Launch and Digital experience across therapeutic areas. KEY CAREER ACCOMPLISHMENTS• Launched over 10 products/brands across 10 therapeutic areas: Ophthalmology – Wet/Dry AMD, Dry Eye Disease, Ocular Nutrition, Cardiovascular - Afib, CNS / Neurology – Depression, PPD, ADHD, Immunology – COVID-19 Tx and Prevention.• Created new paradigms of thinking for HCPs in critical therapeutic areas that had no “news” in decades, such as Depression (i.e. evolved how HCPs think about Depression from being a “chronic” to an “episodic” disease).• Launched new CRM patient/HCP educational programs for companies that did not have previous customer resources, growing them to over 350K+ members in 4 years (i.e. Bausch + Lomb’s The JoyofSight® Program).• Educated patients, doctors and payers about new therapeutic areas, such as PPD, where little to no education existed. AREAS OF EXPERTISE• Brand / Franchise Commercial Growth • 5-3-1 Year Strategic Planning • Business Development & ROI • Global Portfolio Management • Strategic Partnerships & Launch • Marketing & Communications • New Product Development • Innovation & Product Management • Lifecycle Management • Relationship Management • Digital Strategy, Mobile & Social • Training / MentorshipBRAND & PRODUCT MANAGEMENT / COMMERCIAL STRATEGY & LAUNCH MANAGEMENT / DIGITAL MARKETING / MEDIA & AGENCY EXPEFRIENCE / CONSULTING• Proven track record of establishing, growing and leading brands/products to win across competitive markets. • Skilled change-agent for rapidly growing organizations and franchises. • Synthesizes and communicates complex strategic thinking into actionable, flawless plan recommendations across the commercial lifecycle. • Excellent interpersonal and negotiation skills including leading key stakeholders at all levels across the organization. • Builder of high-performance/high-success teams. Impeccable leadership, communication and management capabilities.
Jlh Consulting
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Principal | Commercial Strategy And Brand Marketing ConsultantJlh ConsultingBoston, Ma, Us
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Independent Marketing And Commercial Strategy ConsultantJlh Consulting (Pharmaceutical/Biotech/Consumer/Digital Clients) Jan 2023 - PresentActively consult for/with numerous pharmaceutical, biotech and consumer company clients providing significant growth and revenue opportunity. Prior project successes and deliverables include:• Assisted newly commercial client optimize global launch plans to ensure strong product trial, conversation and uptake with HCPs and patients (to date brand has had a +74% conversation rate with +83% awareness).• Partnered with pre-commercial biotech start-up to create brand logo, colors, messaging and segmentation strategy consistent with core brand positioning. Brand assets garnered a 87% “favorable” corporate rating. • Liasoned with established pharmaceutical client to help optimize/augment digital strategy and brought on new vendor partner relationships and measurement strategy. Increased digital tactical conversion +45%.
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Vice President, Brand MarketingMedlive - A Platformq Health Brand Jan 2024 - Oct 2024• Led all of Brand Marketing for organization, including strategy development, new product and corporate positioning, content and message creation, tactical asset execution and KPI tracking/results reporting as part of corporate objectives to launch new educational platform and successfully rebrand the organization. o Launch exceeded numerical goals including for Brand Awareness, Engagement and Conversion.• Oversaw Marketing Communications and Social teams comprised of 8 senior-level members including development and mentorship.• Led brand, B2B, B2C and corporate communications strategy, including digital assets, tradeshow/conference events, editorial calendars, and social and digital programming, resulting in new brand programs for the BD Sales team, which led to successful revenue gains for both Brand and CME/Education Sales. -
Vice President, U.S. Marketing | Covid-19 Immunology (Bredaygio™)Invivyd Aug 2021 - Dec 2022Waltham, Massachusetts, UsIndependently comprised and led Invivyd, Inc.’s Marketing team and department, including all strategy, execution, asset development, communication, senior leadership presentations and analytics deliverables for the organization.• Served as key member of the U.S. Commercial Leadership Team, comprised of 4 partners, and liaisoned with international colleagues, to drive a global brand vision, positioning and guide BREDAYGIO™ to commercial readiness. o Created unique vision for BREDAYGIO™ for patients/clinicians, supported by data and customer feedback: BREDAYGIO™ is the first & only single-dose monoclonal antibody Treatment + Preventative for COVID-19. o Partnered with Commercial, Medical & Regulatory to build/execute aligned global BREDAYGIO™ positioning.• Evolved and grew the Marketing function to manage $60MM in budget (up from $24MM) by building, directing and inspiring high-performing, strategic marketing agency and creative teams. Awarded additional budget every quarter from creating successful brand, assets/materials and content that produced winning results in the market.• Led annual commercial planning calendar and budget, including strategic Brand Planning for Senior Leadership and Commercial Planning for pipeline assets with Business Development, saving $400M in market research expenditures. • Developed full brand communication strategy and materials in 12 months (beating goal of 18 months), including all customer education, brand/messaging campaigns and resources fully differentiated from key competition in highly active/dynamic market. Results resonated with 88% of patients/HCP audiences based on research insights. • Oversaw development and execution for all digital/print communication, including personal/NPP to patients, physicians and payer audiences. Increased communication cost effectiveness +143% by creating process efficiencies. -
Head Of U.S. Marketing, Senior Director | Biosimilars - Ophthalmology (Byooviz®)Biogen 2020 - 2021Cambridge, Ma, UsMarketing/Launch Commercial Lead for U.S. Biosimilars portfolio within global organization, inclusive of two Ophthalmic candidates: Byooviz® (reference Lucentis®) & SB15 (reference Eylea®), valued at $2.3B (per earnings). • Member of U.S. Leadership Team and lead recruitment/team-building partner for FTEs, interns and agencies. • Co-developed vision and go-to-market strategy for Byooviz® and overall franchise, resulting in unique and successful differentiated positioning and selling strategy for business unit within Biogen’s competitive corporate strategy. • Led business and communications strategy, investment planning and management, and launch activity development with 7 cross-functional teams executing strategic roadmaps for marketing, access, training, digital, etc. Inspired teams to differentiate launch with key customers (patients, HCPs, KOLs, COs, payers, advocacy, etc.) based on insights. • Established Town Hall engagement forum for patients to present personal story about living with retina disease. -
Director, Digital Optimization & Strategy | Global Medical - Neuroscience (Zulresso®/Mdd)Sage Therapeutics 2019 - 2020Cambridge, Ma, UsPromoted to role to lead digital strategy & platforms for Medical. Reached +10K HCPs, +20M patients & Sage team. • Led digital optimization and integration initiatives resulting in +65% efficiency, including scaling the medical information ecosystem, developing new advocacy website & channel strategy, launching innovative grants management and project tracking systems, new content creation tool and onboarding Digital Advisory Council. • Developed and managed “Medical Hub” website and search strategy - resulting in +250 ongoing HCP engagements.• Spearheaded KOL operational strategies, inclusive of innovative Digital Connected Opinion Leader workstream partnering with Doximity. Forged +500 psychiatry relationships leveraging thought-leader connectivity & engagement. -
Director, Medical Education And Digital Strategy | Neuroscience (Zulresso® / Mdd And Ppd)Sage Therapeutics 2017 - 2019Cambridge, Ma, UsOversaw strategic planning & implementation of all Med Ed initiatives for Global Medical for PPD, reaching 95% of patient, HCP and advocacy targets (+3,500 HCPs live, +57K digitally and +28K via CME) -- exceeding annual goals. • Launched strategic cross-functional plan featuring unbranded Disease Awareness campaign “Leave No Mom Behind” highlighting accountability of care in PPD and the Rx clinical experience for Zulresso®. Campaign reached +96% of audience (>2M impressions), raised awareness +65%, screening +60% and was nominated “Best DSA Campaign.”• Liasoned with KOLs and internal team to co-author organization-wide scientific narrative on the medicalization of depression. Narrative was presented at ECNP and received positive feedback for educating top industry KOLs. • Oversaw Funding & Giving, spearheading +120 Grant/CME requests and ensuring alignment with goals and budget.
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Marketing Launch Lead (Director) | Neuroscience Franchise (Mydayis®)Shire 2016 - 2017Tokyo, Jp, Jp• Promoted into leadership role for #1 priority launch at company to transform the standard of care for Adult ADHD. • Led cross-functional launch team by developing/executing 18-month go-to-market franchise customer strategy.• Created product/DSA communication plans based on insights that drove +34% in patient & HCP belief/behavior shifts.• Recommended/Executed 12 digital, mobile & social strategies such as CRM + search that drove category innovation. • Engaged and built relationships with +250 top KOLs for team and +35 advocacy partnership relationships.• Coached/Mentored team of 10 in addition to cross-functional partners, ensuring strategic fit and flawless execution. -
Launch Lead | Ophthalmology Franchise (Xiidra®)Shire 2015 - 2016Tokyo, Jp, Jp• Oversaw launch strategy & execution including +150 print/digital/social assets for entry into 30-year stagnant market.• Spearheaded market research insights mining process that led to development of unique product profile and communication strategy that became the foundation of +75 branded, DSA, franchise, OPDP and search materials. • Liasoned with managed markets/access teams to develop Patient Assistance Program aligned with Shire call center.• Oversaw $250M budget including 23 SOWs. Generated forecasts and streamlined reporting, minimizing hours -25%. • Led six cross-functional and agency teams to launch internal campaign establishing a new culture for franchise.
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Digital Marketing Specialist, Worldwide Commercial Operations | Cardiovascular (Eliquis®)Bristol-Myers Squibb 2015 - 2015Lawrence Township, Nj, Us• Drove multi-channel strategy and engagement with brand hubs, matrix teams and agencies to exceed patient and HCP objectives: +15% increase in prescriptions, +12% increase in revenue and +35% gains in efficiency. • Created/Executed 5 digital and TV campaigns (“DVT/PE”) for patients and HCPs to support new brand indications, driving prescriptions +27%. Educated Digital Hub on guidelines and best practices (IVAs, display and search). -
Senior Marketing Manager | Consumer Healthcare And Johnson’S® Baby FranchisesJohnson & Johnson Global Marketing 2012 - 2014New Brunswick, Nj, Us• Partnered with 6 VPs & 25 brands including Band-Aid®, Bengay®, Concerta®, Invokana®, Johnson’s®Baby, K-Y®, Listerine®, Neosporin®, Prezista®, Rogaine®, and Xarelto® to redefine product strategies and create media efficiencies. Results included +30 optimized global plans with -$200M in spend.• Elevated Digital / Mobile / Social across J&J by generating global frameworks that increased revenue +$430K. • Leveraged insights to enhance positioning and segmentation, driving a 15.4% rise in awareness, engagement & sales. -
Senior Product Manager - Product Manager | Global Amd & U.S. Ophthalmology Franchises (Launch)Bausch + Lomb Pharmaceuticals 2009 - 2012Bridgewater, Nj, Us• Led franchise of 3 ophthalmic brands (PreserVision®, Ocuvite® and JoyofSight®) across Consumer + ECP launch strategy, execution, forecasts and budget.• Achieved #1 SOV position and #1 Doctor Recommended status with 98% loyalty for largest brand PreserVision® (Age-Related Macular Degeneration) via global re-launch, generating +$85M in sales. Launched #1 SKU AREDS2 that remains top seller.• Created JoyofSight® community of +350K members, CRM ecosystem and creative assets, increasing revenue +38%. -
L’Oreal, Brand Marketing Manager | Hair Color Franchise - Truematch® (Launch) And Colorspa®L’Oréal Paris 2007 - 2008Paris, FrManaged 2 global brands within largest L’Oréal portfolio category by gross sales. -
Marketing Merchandising Manager | Condé Nast Media GroupCondé Nast 2006 - 2006New York, Ny, Us -
Media Supervisor - Assistant Media Planner | Marriott, Johnson & Johnson, And L’OréalMccann Worldgroup 2002 - 2006New York, Ny, UsMarriott International, Johnson & Johnson (Pharmaceutical and Consumer Franchises), and L’Oréal Paris (Hair Color, Cosmetics, Hair Care Franchises).
Jennifer Honig Skills
Jennifer Honig Education Details
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Questrom School Of Business, Boston UniversityMinor In Psychology -
Fordham Gabelli School Of BusinessDual Concentration In Marketing | Communications & Media Management
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Rutgers UniversityDigital Marketing
Frequently Asked Questions about Jennifer Honig
What company does Jennifer Honig work for?
Jennifer Honig works for Jlh Consulting
What is Jennifer Honig's role at the current company?
Jennifer Honig's current role is Principal | Commercial Strategy and Brand Marketing Consultant.
What is Jennifer Honig's email address?
Jennifer Honig's email address is je****@****ail.com
What is Jennifer Honig's direct phone number?
Jennifer Honig's direct phone number is +121220*****
What schools did Jennifer Honig attend?
Jennifer Honig attended Questrom School Of Business, Boston University, Fordham Gabelli School Of Business, Rutgers University.
What skills is Jennifer Honig known for?
Jennifer Honig has skills like Competitive Analysis, Brand Management, Integrated Marketing, Strategy, Marketing, Marketing Strategy, Digital Marketing, Product Launch, Strategic Thinking, Management, Advertising, Product Marketing.
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