- Hired to identify opportunities to grow the online consumer business and increase overall revenue for the brand.- Drove double-digit increases in AOV, users, and more by developing integrated marketing campaigns that drove lead generation and customer acquisition.- Doubled click-through rates and site visits by implementing A/B testing for all DTC email campaigns. - Optimized ecommerce platform by updating the content and functionality to match user behavior and data, which reduced page load time by 1.5 seconds.

- Oversaw all ecommerce platforms consisting of a ~$400mm high-growth B2B2C & DTC marketplace businesses and a >$1b traditional B2B commerce environment, as well as international expansion planning.- Managed high-performance teams responsible for ecommerce operations, merchandising, personalization, site testing and collaborated with product & engineering to define new functionality. - Led onsite A/B testing roadmap to increase AOV, Conversion Rate, AutoShip enrollments and Revenue. Iterative site testing consistently generated incremental growth with minimal engineering resources. - Defined requirements and prioritized the launch plan and roadmap for an enterprise ecommerce platform migration powered by SAP Hybris in 2021 and a new ecommerce storefront launching in 2023.- Founded the Working Parents employee resource group helped drive improvements in the daily life of working parents during the COVID-19 pandemic.

- Managed ecommerce team and lead the strategy for B2C integrated marketing campaigns, which drove up to $2M+/day.- Worked with category channel managers to develop strategies for product launches to meet aggressive targets for both our internal and third-party brands.

- Managed the team responsible for the online store that drove $325M+/year. This included monitoring SKUs, sourcing assets and copy, updating the taxonomy and refining search to match user behavior.- Drove double digital growth in revenue and other site metrics with A/B testing plans for ad copy, ad units, product listings, landing pages and navigation.- Managed and reported on marketing campaigns, product launches, promotions, co-marketing, and holiday campaigns, such as Cyber Weekend, which drove up to 12M+ in 7 days.- Managed the creation and delivery of all ecommerce marketing collateral and sales support tools, while ensuring regulatory compliance in a highly regulated environment.

- Led the ecommerce strategy through collaboration with engineering, UX, marketing, brand design and customer service teams. - Managed the launch of new site functionality and enhancements including bundled promotions, cross-sell, checkout re-design, enhanced site navigation and new category page designs.- Served as a Product Owner among internal and external stakeholders to analyze, communicate, and understand business and usability requirements for changes to business processes, policies, and information systems for the migration to a new eCommerce platform for the B2B2C brand.

- Created, executed and communicated A/B test results and made recommendations for further site enhancements to leadership and engineering.- Wrote and designed compelling B2C email, landing page, and social media content to drive pet and horse owner revenue in the online store, which grew over 30% YOY.- Created and executed promotional, lifecycle, and transactional email marketing programs for consumers.- Oversaw the process of copy, layout, list selection, review/approval process, analytics and reporting.- Collaborated across teams on promotions, consumer outreach, and site merchandising to support brand and sales goals.- Continually evaluated site analytics and customer data to recommend future opportunities for promotional and educational campaigns.

- Designed and launched www.wattsinmaine.com in 2015.- Developed the social media and influencer marketing strategies, as well as consulted on the branding and packaging design for their best selling product. - Provided guidance and strategy on securing wholesale partnerships across the United States.

• Lead the user experience and strategy for a local marketing platform, powered by SproutLoud, for a national franchise client (Health Mart, McKesson) to increase user adoption for the franchise.• Managed the website and digital strategy for a national franchise client, Health Mart. This included updating content and managing an editorial calendar to help maximize participation from franchisees in national marketing campaigns.

• Developed marketing strategies that aligned with and supported the core business goals of Engage121, which resulted in a social network growth of over 1,000 percent and generated nearly $1M in lead generation sales.• Contributed to firm’s ideation & software development of new vertical within Engage121 SMMS offering, SMB content for current clients and prospects. And managed the strategy and launch team.

- Discussed current issues and created new and innovative solutions for the franchising industry in regards to technology and digital marketing. - Consulted with IFA members on social media and digital advertising strategies to grow their franchise system.- I was a facilitator at the Technology Summit during the annual IFA conventions in both 2011, and 2012.

• Managed and lead social marketing initiatives to increase brand awareness, and drive franchise development.• Researched, connected and engaged with other franchisors and target industries to uncover and develop channels of communications to increase franchise development efforts.• Constantly stayed abreast of social media strategies and kept current with consumer adoption of these new channels.• Created and managed training materials for franchise partners and helped execute their social media marketing and design needs.• Managed the company’s online reputation by monitoring a high volume of franchisee managed social media sites.• Provided analytics and success rates on current efforts and recommended new strategies for engaging target customers.• Managed numerous, concurrent marketing campaigns distributed to the franchise network to increase customer loyalty.• Launched and executed monthly email campaigns that served as an education and communication framework for the franchise network of 150+ WIN strategic partners

- Served on the board as a Social Media Consultant. - Administer the social media channels for SKCR YPN.

• Increased magazine exposure and subscription rates, and strengthened brand value by implementing a variety of social marketing strategies.• Managed all website and email marketing initiatives including co-development, maintenance and re-launch of the magazine’s website, creation of email templates and visual graphics.• Provided creative direction and production coordination for 200+ design, lifestyle and luxury advertisers.• Delivered visual design and graphic production for “next issue” promotional efforts including the creation of banner and advertising teasers.• Managed the monthly advertisement production schedule to ensure deadline delivery was met.• Conducted experiential marketing efforts through events, home shows, print campaigns and online promotional materials for advertisers.

• Designed promotional marketing materials for seven retail showrooms nationwide, including postcards for artist and showroom events, sales support and ad creation.• Led product portfolio redesign, distribution and online content management for National Show Room sell sheet program.• Provided retouching of new photography for all catalog production.• Coordinated the ongoing production for a high-end luxury brand catalog, as well as other demand generation activities.• Assisted with packaging and design for new gift box customer acquisition campaign.• Participated at photo shoots as a production assistant for prop distribution and coordination, on-site creative support and post-shoot duties three times a year.• Provided production assistance and on-site creative support for photo shoots.• Managed the relationship with external PR agency to solicit targeted editorial placements with top luxury home design magazines.

• Streamlined L.L.Bean's image production and raw conversion work flow processes to significantly reduce production time.• Assisted with the enhancement of color and composition of digital product images to meet client standards.• Managed up to 3 projects simultaneously, with 60-180 pages each; reviewed each page for color correction and printing for press, ensuring it met client specifications, quality standards and strict deadlines.• Managed pre-press process for catalog production to ensure high quality printing and on time delivery.• Promoted for outstanding work performance and taking the initiative to cross-train and learn multiple jobs, new software, client needs and project work flows.