Jennifer Long Email & Phone Number

Providing versatile and savvy communications strategies to clients in need of engaging and impactful content to reach for a variety of audiences across myriad communications platforms.

Philadelphia, Pa

- Oversaw the Institute's creative strategy to promote research to target audiences - Set and managed the content strategy across all messaging platforms, and aligned all content initiatives with the Institute s strategic initiatives - Identified messaging pillars and critical issues; set editorial agendas for Institute s web presence, blog, annual report, newsletters, email communications, strategic messaging, social media, and executive communications- Supervised the internal creative team for the Research Institute and external resources to ensure all work was strategically sound, consistent, on brand, on time, and on budget- Represented Research in annual marketing plans for strategic programs and priorities- Monitored editorial and content trends, leveraging metrics to guide content decisions - Wrote and edited extensive content, and developed comprehensive strategies for a variety of communications platforms and audiences- Worked collaboratively with departmental writers and designers as well as Research Institute executive leadership and administrators, investigators, and personnel throughout the Hospital to communicate and highlight research programs and progress and identify opportunities for cross marketing- Applied a holistic approach to creative development, consider all available media, and envisioned ways to use existing content across multiple channels

Philadelphia, Pa

- Researched, wrote, edited, and disseminated content for Institute publications and communications platforms- Collaborated with investigators, research staff, PR/Marketing, the CHOP Foundation, and others to communicate research and advance the Institute internally and externally- Launched, managed, and integrated social media instances for Research Institute- Served as an alternate member of the Hospital's Institutional Review Board, reviewing and revising all consent forms for study protocols to ensure accuracy/alignment with protocol and clarity for recipients.- Set agendas for stories/communications - Provided editorial oversight of research-related marketing collateral and other materials- Oversaw other writers in the Research Institute, including interns and freelancers

Philadelphia, Pa

- Researched, wrote, edited, and disseminated content for myriad publications and communications platforms- Collaborated with scientific investigators, research staff, PR/Marketing, the CHOP Foundation, and others to effectively communicate research and advance the Institute both internally and externally- Collaborated on writing/editing/compiling multi-site grant applications for funding.- Developed, created content for, and maintained robust principal investigator profile system- Managed the content creation, design, and distribution of the Research Institute's bi-monthly newsletter- Wrote and disseminated annual report on endowed chairs

- Researched, wrote, and edited two full legal publications, meeting four deadlines a month. Coverage included litigation on tobacco, silicone gel breast implants, medical devices, other products liability topics- Supervised the work of stringers and correspondents across the country

- Researched, wrote, and edited two full legal publications, meeting four deadlines a month. Coverage included litigation on tobacco, silicone gel breast implants, medical devices, other products liability topics- Supervised the work of stringers and correspondents across the country

Content Strategy

Social Media Marketing

Master'S, Biomedical Writing

Master'S, Journalism

Bachelor'S, English, Mass Communications